Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 49 → 51 of 52
Palo Alto Networks · 3 categories · RankedPalo Alto Networks Prisma SASE
122Judge labels
13First choices
33Negative labels
14 / 14Models named it
3Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
26% in SASE for enterprise buyers
Rank 11 of 45 in the mid-market standingcriticized challenger
0 of 14 models made it the first choice on the direct prompt; 27% of its 44 labels there were negative.
What the models named instead of Palo Alto Networks Prisma SASE →By buyer segmentStrongest at enterprise.
Small business56 of 57
0%21 labels
criticized challenger
Mid-market11 of 45
0%44 labels
criticized challenger
Enterprise1 of 48
26%52 labels
accepted challenger
In sase · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Palo Alto Networks Prisma SASE for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| SASE platforms | Network and edge | 0% | 11 of 45 | 27% | 44 | criticized challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| SD-WAN | Network and edge | 0% | 43 of 73 | 0% | 1 | under 10 labels · led by Fortinet Secure SD-WAN at 50% | newNew since September 2026: not ranked then, 0% now. |
| Zero trust network access | Network and edge | 0% | 37 of 66 | 0% | 1 | under 10 labels · led by Twingate at 39% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, Palo Alto Networks Prisma SASE held within the floor in all three categories: no change cleared 11 points.
Best category · SASE · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 13 → 11 of 43
Enterprise▼−5Since September 2026: 31% → 26%, −5 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
26%from 31% in September 2026
Inside the floor by 6 pointsRank 1 of 46, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| SASE | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 13 → 11 of 45 |
| SD-WAN | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 43 of 73, unchanged |
| ZTNA | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 37 of 66, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Palo Alto Networks Prisma SASE across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Palo Alto Networks Prisma SASE across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 3 | 0 | 3 |
| GPT-5.4 mini | 0 | 1 | 1 | 0 | 2 |
| Gemini 3.5 Flash | 1 | 0 | 1 | 4 | 6 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 1 | 1 | 2 | 2 | 6 |
| Mistral Small | 0 | 2 | 1 | 0 | 3 |
| DeepSeek V4 Flash | 0 | 4 | 0 | 2 | 6 |
| Llama 4 Maverick | 0 | 0 | 2 | 0 | 2 |
| Qwen 3.7 Flash | 0 | 2 | 1 | 2 | 5 |
| Kimi K2 | 1 | 1 | 1 | 1 | 4 |
| GLM 4.7 FlashX | 0 | 0 | 1 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 2 | 0 | 2 |
| GPT-6 Luna | 0 | 2 | 1 | 0 | 3 |
| Muse Glimmer 30B | 0 | 1 | 1 | 1 | 3 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct24 labels7
Paraphrase20 labels5
Comparative28 labels6not counted in share
Budget-constrained13 labelsNone
Scale-constrained13 labels1
Negative24 labels3not counted in share
First choiceAlternativeMentionNegative122 labels in all, every segment counted; 13 of the 22 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Market Leaders with Fewer Concerns: Palo Alto Networks (Prisma SASE), Cloudflare One, Check Point” Kimi K2 · SASE · negative prompt · first choice
“Best-of-breed security and robust networking built for the most demanding enterprise environments.” Gemini 3.5 Flash · SASE · comparative prompt · first choice
“Palo Alto Networks Prisma SASE (Gartner Leader #1 for execution and vision)” Grok 4.20 · SASE · comparative prompt · first choice
“Palo Alto Networks Prisma SASE for hybrid environments where on-premises and cloud security must share a single policy engine” Muse Glimmer 30B · SASE · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Platforms to Scrutinize: Palo Alto Networks (Prisma SASE) and Zscaler (Zero Trust Exchange). ... frequently cited as "overkill" for smaller organizations” Qwen 3.7 Flash · SASE · negative prompt · soft negative
“they are often too complex, too expensive, and require too much dedicated staff to manage and fine-tune for a mid-market organization” Gemini 3.5 Flash · SASE · paraphrase prompt · soft negative
“lead on enterprise-scale feature depth, but are typically SSE-first and more complex/expensive to stand up for mid-market” Muse Glimmer 30B · SASE · paraphrase prompt · soft negative
“Caution: Typically more expensive and complex; better suited for larger enterprises or highly regulated industries.” Kimi K2 · SASE · paraphrase prompt · soft negative
Named alongside
The products named in the same answers as Palo Alto Networks Prisma SASE, over the 122 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Palo Alto Networks Prisma SASE was named but was not.ShowHide
Named alongside
The products named in the same answers as Palo Alto Networks Prisma SASE, over the 122 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Palo Alto Networks Prisma SASE was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Palo Alto Networks Prisma SASE. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 109 of the 122 answers that named Palo Alto Networks Prisma SASE and are not a share of its labels.
Domains cited
guideflow.com65
fortinet.com39
netify.co.uk31
cloudsek.com30
sase.checkpoint.com30
paloaltonetworks.comYour site28
catonetworks.com27
g2.com27
techrepublic.com27
esecurityplanet.com26
302 of the 330 domain citations in answers naming Palo Alto Networks Prisma SASE came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where Palo Alto Networks Prisma SASE stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where Palo Alto Networks Prisma SASE stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimates- Searches for its name, Google
- 720 a month (“palo alto networks prisma sase”)
- AI search demand for its name, est.
- 1 a month
- Its own site
- It sits on Palo Alto Networks's site (paloaltonetworks.com), so there are no site figures for it alone
In answers
This editionShare of first choices
0%
rank 11 of 45 in SASE
Segment leader
35%
Cato Networks
- First choices
- 13 across its categories
- Named in
- 122 answers
- Its own site cited
- in 109 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as Palo Alto Networks Prisma SASE
What the judge wrote, as written, with how often. The vendor table decides that these count as Palo Alto Networks Prisma SASE; a claim can dispute any of them.
Palo Alto Networks 9Palo Alto Prisma SASE 9Palo Alto Networks (Prisma SASE) 8Palo Alto 2Palo Alto Networks (Prisma Access) 2Palo Alto Networks Prisma Access / Prisma SASE 2Palo Alto (Prisma SASE) 1Palo Alto Networks (Prisma) 1
Follow Palo Alto Networks Prisma SASE
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Palo Alto Networks is the company behind Palo Alto Networks Prisma SASE.ShowHide
The company
Palo Alto Networks is the company behind Palo Alto Networks Prisma SASE.
ShowHideOn record
Company recordsIn its own words
Stated by the vendor, not checked- Positioning
- Prisma Access has integrated Zero Trust Network Access 2.0 capabilities to help provide secure, remote and least-privileged access across users and applications.
- For
- organizations; branch offices; IT teams
- Free plan or trial
- Test out Prisma SD-WAN with our virtual Ultimate Test Drive! paloaltonetworks.com/sase/sd-wan
- Certifications
- SOC2 certified
- Customers named
- WestfieldVillage RoadshowSalesforceAtlantic Health SystemReliasSA RecyclingDürümleBeam Suntory
- Not stated on the pages read
- Price, starting price, integrations, hosting
What Palo Alto Networks Prisma SASE's own pages state, read September 28, 2026: paloaltonetworks.com/sase/ztna, paloaltonetworks.com/sase/sd-wan, paloaltonetworks.com/sase/access, paloaltonetworks.com/sase/prisma-agent, paloaltonetworks.com/sase/prisma-browser. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Palo Alto Networks Prisma SASE's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Palo Alto Networks Prisma SASE, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Palo Alto Networks Prisma SASE by email, built from the raw record of the edition. It shows:
- where Palo Alto Networks Prisma SASE is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Palo Alto Networks Prisma SASE, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.