Every category where a model named Palo Alto Networks PA-Series for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Next-generation firewalls	Network and edge	0%	16 of 100	0%	9	under 10 labels · led by Fortinet FortiGate at 61%

Movement

This is the first edition on this tier, so no move can be computed for Palo Alto Networks PA-Series yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Palo Alto Networks PA-Series across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Labels
Claude Haiku 4.5	0	1	1
GPT-5.4 mini	0	0	0
Gemini 3.5 Flash	0	0	0
Perplexity Sonar	0	2	2
Grok 4.1 Fast	0	0	0
Mistral Small	0	0	0
DeepSeek V4 Flash	0	0	0
Llama 4 Maverick	1	1	2
Qwen 3.7 Flash	0	0	0
Kimi K2	1	1	2
GLM 4.7 FlashX	0	1	1
MiniMax M2.5	0	1	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct11 labels4

Paraphrase3 labels1

Comparative7 labels5not counted in share

Budget-constrained3 labels1

Scale-constrained0 labelsNone

Negative1 labelNone

First choiceAlternativeMentionNegative25 labels in all, every segment counted; 6 of the 11 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Industry-leading App-ID technology with 10,080+ applications identified (up to 60% better visibility than competitors)” Kimi K2 · Firewalls · comparative prompt · first choice

“Palo Alto Networks is considered the best overall for its deep application visibility and ML-powered prevention” Llama 4 Maverick · Firewalls · comparative prompt · first choice

“Other options include Palo Alto Networks PA-Series and Sophos Firewall, which are also suitable for mid-market organizations.” Llama 4 Maverick · Firewalls · direct prompt · alternative

“Palo Alto Networks PA-Series as the premium option if you have a mature security team and can justify the higher cost” Perplexity Sonar · Firewalls · paraphrase prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Palo Alto Networks PA-Series, over the 25 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Palo Alto Networks PA-Series was named but was not.

ProductSame answerTook the first choice insteadHead to head

Fortinet FortiGate21 of 2510Not in the top three

Check Point Quantum10 of 250Not in the top three

Cisco Secure Firewall9 of 250Not in the top three

Sophos Firewall XGS4 of 251Not in the top three

Sophos Firewall4 of 250Not in the top three

Sophos XGS4 of 250Not in the top three

Check Point3 of 250Not in the top three

Forcepoint3 of 250Not in the top three

Juniper SRX3 of 250Not in the top three

WatchGuard Firebox3 of 250Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Palo Alto Networks PA-Series. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 24 of the 25 answers that named Palo Alto Networks PA-Series and are not a share of its labels.

Domains cited

cybersecuritynews.com23

comparitech.com15

checkpoint.com14

cyberpress.org14

esecurityplanet.com14

decryptiondigest.com12

fortinet.com8

tech-insider.org7

d.meter.com6

learn.g2.com6

119 of the 119 domain citations in answers naming Palo Alto Networks PA-Series came from somebody else's page.

Pages cited

cybersecuritynews.com/best-next-generation-firewall23

comparitech.com/net-admin/next-gen-firewalls14

esecurityplanet.com/products/top-ngfw14

cyberpress.org/best-next-generation-firewall-ngfw-solutions-for-every-business-size13

decryptiondigest.com/blog/enterprise-ngfw-comparison-202611

checkpoint.com/comparison/top-4-ngfw-compared7

checkpoint.com/cyber-hub/tools-vendors/top-enterprise-firewalls-solutions-in-20266

learn.g2.com/best-firewall-software6

Pages are listed as the models cited them.

Names read as Palo Alto Networks PA-Series

What the judge wrote, as written, with how often. The vendor table decides that these count as Palo Alto Networks PA-Series; a claim can dispute any of them.

Palo Alto Networks PA‑Series 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Palo Alto Networks PA-Series's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Palo Alto Networks PA-Series, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at palo.ai is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.