Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 66 → 80 of 87
Palo Alto Networks · 1 category · RankedPalo Alto Networks PA-Series
25Judge labels
2First choices
6Negative labels
12 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
0% in Firewalls for mid-market buyers
Rank 16 of 83 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 8% of its 12 labels there were negative.
What the models named instead of Palo Alto Networks PA-Series →By buyer segmentRead the same way at every buyer size.
Small business90 of 99
0%5 labels
under the label threshold
Mid-market16 of 83
0%12 labels
accepted challenger
Enterprise6 of 88
4%8 labels
under the label threshold
In firewalls · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Palo Alto Networks PA-Series for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Next-generation firewalls | Network and edge | 0% | 16 of 83 | 8% | 12 | accepted challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Palo Alto Networks PA-Series held within the floor in its one category: no change cleared 11 points.
Best category · Firewalls · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 13 of 73, unchanged
Enterprise▼−15Since September 2026: 17% → 2%, −15 points. Past the 11-point floor: movement. Read over the models both editions asked.
2%from 17% in September 2026
Cleared the floor by 4 pointsRank 3 → 6 of 70
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Firewalls | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 13 → 16 of 83 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Palo Alto Networks PA-Series across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Palo Alto Networks PA-Series across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 1 | 0 | 0 | 2 |
| GPT-5.4 mini | 0 | 1 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 1 | 0 | 0 | 1 |
| Grok 4.20 | 0 | 0 | 0 | 1 | 1 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 0 | 1 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 1 | 0 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 1 | 1 | 0 | 0 | 2 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct7 labelsNone
Paraphrase6 labels2
Comparative8 labels6not counted in share
Budget-constrained2 labelsNone
Scale-constrained1 labelNone
Negative1 labelNone
First choiceAlternativeMentionNegative25 labels in all, every segment counted; 2 of the 8 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“For most enterprises the shortlist starts with Fortinet FortiGate (best price-performance) and Palo Alto Networks (deepest application control).” Muse Glimmer 30B · Firewalls · comparative prompt · first choice
“Do you require granular application control and a mature SASE story? → Palo Alto Networks is often the go‑to.” GLM 4.7 FlashX · Firewalls · comparative prompt · first choice
“Palo Alto Networks PA-Series for the deepest AI-driven threat prevention” Claude Haiku 4.5 · Firewalls · comparative prompt · first choice
“if your company has a mature security operations center (SOC) and budget for premium solutions, Palo Alto Networks would be the better choice” MiniMax M2.5 · Firewalls · paraphrase prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Drawbacks: More expensive for pure mid-market budgets.” Grok 4.20 · Firewalls · direct prompt · soft negative
Named alongside
The products named in the same answers as Palo Alto Networks PA-Series, over the 25 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Palo Alto Networks PA-Series was named but was not.ShowHide
Named alongside
The products named in the same answers as Palo Alto Networks PA-Series, over the 25 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Palo Alto Networks PA-Series was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Palo Alto Networks PA-Series. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 24 of the 25 answers that named Palo Alto Networks PA-Series and are not a share of its labels.
Domains cited
comparitech.com17
cybersecuritynews.com17
cyberpress.org14
fortinet.com14
learn.g2.com14
checkpoint.com10
paloaltonetworks.comYour site10
decryptiondigest.com9
esecurityplanet.com8
gbhackers.com6
109 of the 119 domain citations in answers naming Palo Alto Networks PA-Series came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where Palo Alto Networks PA-Series stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where Palo Alto Networks PA-Series stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimates- Searches for its name, Google
- 20 a month (“palo alto networks pa-series”)
- AI search demand for its name, est.
- 2 a month
- Its own site
- It sits on Palo Alto Networks's site (paloaltonetworks.com), so there are no site figures for it alone
In answers
This editionShare of first choices
0%
rank 16 of 83 in firewalls
Segment leader
73%
Fortinet FortiGate
- First choices
- 2 across its categories
- Named in
- 25 answers
- Its own site cited
- in 24 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as Palo Alto Networks PA-Series
What the judge wrote, as written, with how often. The vendor table decides that these count as Palo Alto Networks PA-Series; a claim can dispute any of them.
Palo Alto Networks PA-400 Series 2Palo Alto Networks PA-400 series / VM-Series 1Palo Alto Networks PA-Series / VM-Series / CN-Series 1Palo Alto Networks PA‑Series 1
Follow Palo Alto Networks PA-Series
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Palo Alto Networks is the company behind Palo Alto Networks PA-Series.ShowHide
The company
Palo Alto Networks is the company behind Palo Alto Networks PA-Series.
ShowHideOn record
Company recordsIn its own words
Stated by the vendor, not checked- Positioning
- Your journey to platformization starts with AI-Powered Next-Generation Firewalls that are powered by machine learning and deep learning. Our high-performing lineup of PA-Series firewalls are scalable, high speed, low latency, compact and ruggedized. All of which can be easily managed across the unified interface of Strata Cloud Manager.
- For
- engineers and administrators
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, certifications, hosting, customers
What Palo Alto Networks PA-Series's own pages state, read September 28, 2026: paloaltonetworks.com/services/education/palo-alto-networks-ngfw-engineer, paloaltonetworks.com/resources/videos/palo-alto-networks-ml-powered-next-generation-firewall, paloaltonetworks.com/resources/videos/your-security-starts-with-palo-alto-networks-next-generation-firewalls, live.paloaltonetworks.com/t5/next-generation-firewall/palo-alto-networks-next-generation-firewalls-threat-prevention/td-p/534873, live.paloaltonetworks.com/t5/next-generation-firewall/palo-alto-networks-pa-450-next-generation-firewall-to-maintain/td-p/1245019. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Palo Alto Networks PA-Series's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Palo Alto Networks PA-Series, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Palo Alto Networks PA-Series by email, built from the raw record of the edition. It shows:
- where Palo Alto Networks PA-Series is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Palo Alto Networks PA-Series, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.