Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 45 of 87, unchanged
Cisco · 1 category · RankedCisco Secure Firewall
109Judge labels
3First choices
25Negative labels
14 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
4% in Firewalls for enterprise buyers
Rank 4 of 83 in the mid-market standingcriticized challenger
0 of 14 models made it the first choice on the direct prompt; 25% of its 40 labels there were negative.
What the models named instead of Cisco Secure Firewall →By buyer segmentRead the same way at every buyer size.
Small business26 of 99
0%19 labels
criticized challenger
Mid-market4 of 83
2%40 labels
criticized challenger
Enterprise5 of 88
4%50 labels
accepted challenger
In firewalls · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Cisco Secure Firewall for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Next-generation firewalls | Network and edge | 2% | 4 of 83 | 25% | 40 | criticized challenger | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Cisco Secure Firewall held within the floor in its one category: no change cleared 11 points.
Best category · Firewalls · by segment
Mid-market▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 9 pointsRank 12 → 4 of 73
Enterprise=heldSince September 2026: 4% → 4%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
4%from 4% in September 2026
Inside the floor by 11 pointsRank 4 of 70, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Firewalls | 0% | 2% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 12 → 4 of 83 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Cisco Secure Firewall across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Cisco Secure Firewall across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 0 | 1 | 2 |
| GPT-5.4 mini | 0 | 2 | 0 | 1 | 3 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 1 | 2 |
| Perplexity Sonar | 0 | 1 | 0 | 0 | 1 |
| Grok 4.20 | 0 | 1 | 1 | 2 | 4 |
| Mistral Small | 0 | 2 | 1 | 0 | 3 |
| DeepSeek V4 Flash | 0 | 1 | 2 | 0 | 3 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 2 | 2 | 0 | 4 |
| Kimi K2 | 0 | 1 | 2 | 1 | 4 |
| GLM 4.7 FlashX | 1 | 3 | 0 | 1 | 5 |
| MiniMax M2.5 | 0 | 0 | 2 | 1 | 3 |
| GPT-6 Luna | 0 | 1 | 0 | 1 | 2 |
| Muse Glimmer 30B | 0 | 1 | 1 | 1 | 3 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct15 labelsNone
Paraphrase14 labels2
Comparative32 labelsNone
Budget-constrained9 labelsNone
Scale-constrained18 labels1
Negative21 labelsNone
First choiceAlternativeMentionNegative109 labels in all, every segment counted; 3 of the 3 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Consider vendors like Fortinet, Palo Alto Networks, or Cisco that have proven mid-market solutions” GLM 4.7 FlashX · Firewalls · scale prompt · first choice
“If your organization's infrastructure is already built entirely on Cisco switches, routers, and identity services, choose Cisco” Gemini 3.5 Flash · Firewalls · comparative prompt · alternative
“Choose Cisco if you already rely heavily on Cisco infrastructure and want advanced traffic-analysis features.” Perplexity Sonar · Firewalls · comparative prompt · alternative
“Best for existing Cisco shops and for integrating firewall security into a broader Cisco SecureX ecosystem.” DeepSeek V4 Flash · Firewalls · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Cisco failed one critical TCP-segmentation evasion, reducing its exploit-evasion resistance to 40 percent” Muse Glimmer 30B · Firewalls · negative prompt · hard negative
“Avoid Cisco if you do not have a dedicated, highly trained Cisco administrator on staff.” Gemini 3.5 Flash · Firewalls · negative prompt · hard negative
“Cisco Secure Firewall shows performance degradation when multiple security features are simultaneously enabled and typically falls below Fortinet and Palo Alto at equivalent price points” Claude Haiku 4.5 · Firewalls · negative prompt · soft negative
“I’d be wary of buying one as a new long-term deployment in 2026, but it isn’t the same as an unsupported device.” GPT-6 Luna · Firewalls · negative prompt · soft negative
Named alongside
The products named in the same answers as Cisco Secure Firewall, over the 107 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Cisco Secure Firewall was named but was not.ShowHide
Named alongside
The products named in the same answers as Cisco Secure Firewall, over the 107 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Cisco Secure Firewall was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Cisco Secure Firewall. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 100 of the 107 answers that named Cisco Secure Firewall and are not a share of its labels.
Domains cited
checkpoint.com52
fortinet.com52
comparitech.com46
learn.g2.com40
paloaltonetworks.com39
cybersecuritynews.com35
cyberpress.org33
cisco.comYour site32
decryptiondigest.com29
gbhackers.com23
349 of the 381 domain citations in answers naming Cisco Secure Firewall came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where Cisco Secure Firewall stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where Cisco Secure Firewall stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimates- Searches for its name, Google
- 1,300 a month (“cisco secure firewall”)
- AI search demand for its name, est.
- 46 a month
- Its own site
- It sits on Cisco's site (cisco.com), so there are no site figures for it alone
In answers
This editionShare of first choices
2%
rank 4 of 83 in firewalls
Segment leader
73%
Fortinet FortiGate
- First choices
- 3 across its categories
- Named in
- 107 answers
- Its own site cited
- in 100 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as Cisco Secure Firewall
What the judge wrote, as written, with how often. The vendor table decides that these count as Cisco Secure Firewall; a claim can dispute any of them.
Cisco 8Cisco (Secure Firewall) 2Cisco (Firepower / Secure Firewall) 1Cisco (Firepower, Umbrella) 1Cisco (Secure Firewall / Firepower) 1Cisco Firepower 1Cisco Firepower 1000 Series 1Cisco Firepower 1010 1Cisco Firepower 2100 1Cisco Secure Firewall (Firepower 2100/3100 or vFirepower) 1Cisco Secure Firewall (Firepower) 1Cisco Secure Firewall (formerly Firepower) 1Cisco Secure Firewall (formerly ISR/ASA) 1Cisco Secure Firewall / Firepower NGFW 1Cisco Secure Firewall/ASA 1
Follow Cisco Secure Firewall
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Cisco is the company behind Cisco Secure Firewall.ShowHide
The company
Cisco is the company behind Cisco Secure Firewall.
ShowHideOn record
Company records- Also from Cisco
- Cisco ACE, Cisco ACI, Cisco ACI / Tetration, Cisco AI Defense, Cisco ASA/Firepower, Cisco AnyConnect, Cisco AppDynamics, Cisco Application Centric Infrastructure and 68 more
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Cisco Secure Firewall's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Cisco Secure Firewall, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Cisco Secure Firewall by email, built from the raw record of the edition. It shows:
- where Cisco Secure Firewall is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Cisco Secure Firewall, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.