Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 19 → 32 of 35
1 category · Named, not rankedNorton Password Manager
8Judge labels
0First choices
8Negative labels
5 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Standing
3 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. Norton Password Manager was named 3 times in Password managers, where 1Password led with 47%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
Small business36 of 38
0%3 labels
under the label threshold
Mid-market34 of 35
0%3 labels
under the label threshold
Enterprise35 of 37
0%2 labels
under the label threshold
In password managers · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Norton Password Manager for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Business password managers | Identity and access | 0% | 34 of 35 | 100% | 3 | under 10 labels · led by 1Password at 47% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Norton Password Manager held within the floor in its one category: no change cleared 11 points.
Best category · Password managers · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 34 of 35, unchanged
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 40 → 35 of 37
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Password managers | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 34 of 35, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Norton Password Manager across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Norton Password Manager across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 1 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 1 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 1 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct0 labelsNone
Paraphrase0 labelsNone
Comparative0 labelsNone
Budget-constrained0 labelsNone
Scale-constrained0 labelsNone
Negative8 labelsNone
First choiceAlternativeMentionNegative8 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
No positive label carried a quote.
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Norton suffered a massive credential-stuffing attack that compromised thousands of accounts.” Gemini 3.5 Flash · Password managers · negative prompt · hard negative
“Password Managers to AVOID ... Norton Password Manager / LifeLock – Exercise Caution” Kimi K2 · Password managers · negative prompt · hard negative
“2023 credential stuffing attack exposed customer accounts” MiniMax M2.5 · Password managers · negative prompt · hard negative
Named alongside
The products named in the same answers as Norton Password Manager, over the 8 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Norton Password Manager was named but was not.ShowHide
Named alongside
The products named in the same answers as Norton Password Manager, over the 8 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Norton Password Manager was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Norton Password Manager. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 8 of the 8 answers that named Norton Password Manager and are not a share of its labels.
Domains cited
forrester.com5
techtarget.com5
1password.com4
dashlane.com4
security.org4
techradar.com4
beyondidentity.com3
cloaked.com3
cyberpress.org3
decryptiondigest.com3
Thirty-eight of the thirty-eight domain citations in answers naming Norton Password Manager came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
norton.com is not in Google's top ten for any of the category's searches. In the answers, Norton Password Manager takes 0% of first choices and 1Password takes 47%.ShowHide
Search and answers
norton.com is not in Google's top ten for any of the category's searches. In the answers, Norton Password Manager takes 0% of first choices and 1Password takes 47%.
ShowHideIn search
Google, US estimatesPosition for “business password manager”
–
not in the top ten
Position for “business password managers”
–
not in the top ten
- Searches for its name, Google
- 12,100 a month (“norton password manager”)
- AI search demand for its name, est.
- 107 a month
- Organic visits to its site
- about 1,715,290 a month
- Searches its site ranks for
- 114,826 · 6,506 in the top three
- Sites linking to it
- 62,716
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
0%
rank 34 of 35 in password managers
Segment leader
47%
1Password
- First choices
- 0 across its categories
- Named in
- 8 answers
- Its own site cited
- in 8 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on norton.com
1,008
subdomains included
Content
875
counted in the table below
Documentation
0
Product · Integration
48 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 762 | undated | Email security, DLP | ||
| Glossary or explainer | 66 | undated | |||
| Comparison | 21 | undated | |||
| Report or ebook | 20 | undated | |||
| Webinar or virtual event | 3 | undated | |||
| Template or tool | 2 | undated | |||
| Conference or event | 1 | undated |
How it is countedHide how it is counted
Every page norton.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Norton Password Manager
What the judge wrote, as written, with how often. The vendor table decides that these count as Norton Password Manager; a claim can dispute any of them.
Norton LifeLock 1Norton Password Manager (Norton LifeLock) 1Norton Password Manager / LifeLock 1
Follow Norton Password Manager
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Norton Password Manager is its own company.ShowHide
The company
Norton Password Manager is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Password Manager
- Not stated on the pages read
- Who it is for, price, starting price, free plan or trial, integrations, certifications, hosting, customers
What Norton Password Manager's own pages state, read September 28, 2026: norton.com. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Norton Password Manager's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Norton Password Manager, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Norton Password Manager by email, built from the raw record of the edition. It shows:
- where Norton Password Manager is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Norton Password Manager, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.