IT AI Index

Index › Vendors › Norton Password Manager · September 2026 Edition

1 category · Named, not ranked

Norton Password Manager

10Judge labels

0First choices

10Negative labels

6 of 12Models named it

1Category

September 2026 Edition. Every number here is derived from the raw labels under vendor table vv2026-09.2, every buyer segment counted.

Standing

5 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. Norton Password Manager was named 5 times in Password managers, where Bitwarden led with 49%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small business19 of 24

under the label threshold

Mid-market34 of 35

under the label threshold

Enterprise40 of 41

under the label threshold

In password managers · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Norton Password Manager for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Business password managers	Identity and access	0%	34 of 35	100%	5	under 10 labels · led by Bitwarden at 49%

Movement

This is the first edition on this tier, so no move can be computed for Norton Password Manager yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Norton Password Manager across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Negative	Labels
Claude Haiku 4.5	1	1
GPT-5.4 mini	0	0
Gemini 3.5 Flash	1	1
Perplexity Sonar	0	0
Grok 4.1 Fast	1	1
Mistral Small	0	0
DeepSeek V4 Flash	1	1
Llama 4 Maverick	0	0
Qwen 3.7 Flash	0	0
Kimi K2	1	1
GLM 4.7 FlashX	0	0
MiniMax M2.5	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct0 labelsNone

Paraphrase0 labelsNone

Comparative0 labelsNone

Budget-constrained0 labelsNone

Scale-constrained0 labelsNone

Negative10 labelsNone

First choiceAlternativeMentionNegative10 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

No positive label carried a quote.

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Primarily designed for individual consumers, Norton LifeLock is not built to withstand enterprise threat landscapes” Gemini 3.5 Flash · Password managers · negative prompt · hard negative

“Recommendation: Avoid for business. It's a consumer-grade tool” DeepSeek V4 Flash · Password managers · negative prompt · hard negative

“Norton LifeLock - Caution Advised ... January 2023 breach” Kimi K2 · Password managers · negative prompt · hard negative

“Norton LifeLock has also faced notable security incidents.” Claude Haiku 4.5 · Password managers · negative prompt · soft negative

Named alongside

The products named in the same answers as Norton Password Manager, over the 10 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Norton Password Manager was named but was not.

ProductSame answerTook the first choice insteadHead to head

1Password10 of 106Not in the top three

Bitwarden10 of 104Not in the top three

LastPass10 of 100Not in the top three

Dashlane9 of 100Not in the top three

Keeper Security7 of 101Not in the top three

Google Password Manager5 of 100Not in the top three

Apple Passwords3 of 100Not in the top three

Microsoft Edge Password Manager3 of 100Not in the top three

NordPass3 of 100Not in the top three

Passwordstate2 of 100Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Norton Password Manager. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 8 of the 10 answers that named Norton Password Manager and are not a share of its labels.

Domains cited

cloaked.com6

beyondidentity.com5

cyberpress.org5

techtarget.com5

reddit.com4

securityscorecard.com4

securityweek.com4

academia.edu3

bitwarden.com3

bleepingcomputer.com3

Forty-two of the forty-two domain citations in answers naming Norton Password Manager came from somebody else's page.

Pages cited

cloaked.com/post/the-top-3-worst-password-manager-breaches-and-security-issues-to-date6

beyondidentity.com/resource/password-managers-hacked-a-comprehensive-overview5

cyberpress.org/enterprise-password-management-infostealers5

techtarget.com/cybersecurity/tip/Are-password-managers-safe-for-enterprise-use5

techtarget.com/searchSecurity/tip/Are-password-managers-safe-for-enterprise-use5

securityscorecard.com/blog/what-did-the-lastpass-breach-reveal-about-password-manager-secu4

securityweek.com/password-managers-vulnerable-to-vault-compromise-under-malicious-server4

academia.edu/150252055/Password_Manager_Breaches_and_Security_Failures_2015_20243

Pages are listed as the models cited them.

Names read as Norton Password Manager

What the judge wrote, as written, with how often. The vendor table decides that these count as Norton Password Manager; a claim can dispute any of them.

Norton LifeLock 2Norton LifeLock Password Manager 2Norton Password Manager (Gen Digital) 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Norton Password Manager's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Norton Password Manager, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at norton.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.