Small business▼−20Since September 2026: 34% → 14%, −20 points. Past the 11-point floor: movement. Read over the models both editions asked.
14%from 34% in September 2026
Cleared the floor by 9 pointsRank 1 → 3 of 62
1 category · RankedHook Security
39Judge labels
9First choices
1Negative labels
12 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
16% in Awareness training for small business buyers
Rank 9 of 64 in the mid-market standing
0 of 14 models made it the first choice on the direct prompt; 0% of its 7 labels there were negative.
By buyer segmentStrongest at small business.
Small business3 of 70
16%31 labels
accepted challenger
Mid-market9 of 64
2%7 labels
under the label threshold
Enterprise49 of 55
0%1 label
under the label threshold
In awareness training · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Hook Security for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Security awareness training | Security operations | 2% | 9 of 64 | 0% | 7 | under 10 labels · led by KnowBe4 at 45% | ▼−2Since September 2026: 4% → 2%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Hook Security held within the floor in its one category: no change cleared 11 points.
Best category · Awareness training · by segment
Mid-market▼−2Since September 2026: 4% → 2%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 4% in September 2026
Inside the floor by 9 pointsRank 5 → 9 of 62
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 13 → 44 of 50
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Awareness training | 4% | 2% | ▼−2Since September 2026: 4% → 2%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 5 → 9 of 64 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Hook Security across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Hook Security across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 0 | 0 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 1 | 0 | 0 | 1 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 0 | 1 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 1 | 0 | 0 | 1 |
| Muse Glimmer 30B | 0 | 1 | 0 | 0 | 1 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct6 labels3
Paraphrase5 labels2
Comparative7 labels4not counted in share
Budget-constrained15 labels3
Scale-constrained2 labels1
Negative4 labels3not counted in share
First choiceAlternativeMentionNegative39 labels in all, every segment counted; 9 of the 16 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“For most small businesses, Hook Security ($2/seat/month or $999/year flat under 50 seats, fully managed) is one of the best options” Claude Haiku 4.5 · Awareness training · budget prompt · first choice
“Hook Security is often cited as the best value-for-money paid solution for scaling teams” Qwen 3.7 Flash · Awareness training · budget prompt · alternative
“For more employees, get a Hook quote and compare it with alternatives before committing.” GPT-6 Luna · Awareness training · budget prompt · alternative
“If you have some budget and want it fully managed: Hook Security or Defendify” Kimi K2 · Awareness training · budget prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
No model argued against it.
Named alongside
The products named in the same answers as Hook Security, over the 39 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Hook Security was named but was not.ShowHide
Named alongside
The products named in the same answers as Hook Security, over the 39 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Hook Security was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Hook Security. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 39 of the 39 answers that named Hook Security and are not a share of its labels.
Domains cited
hooksecurity.coYour site37
g2.com29
adaptivesecurity.com28
easyllama.com23
learn.g2.com21
expertinsights.com17
guardey.com15
hookphish.com15
knowbe4.com15
spotsaas.com14
177 of the 214 domain citations in answers naming Hook Security came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
hooksecurity.co is not in Google's top ten for any of the category's searches. In the answers, Hook Security takes 2% of first choices and KnowBe4 takes 45%.ShowHide
Search and answers
hooksecurity.co is not in Google's top ten for any of the category's searches. In the answers, Hook Security takes 2% of first choices and KnowBe4 takes 45%.
ShowHideIn search
Google, US estimatesPosition for “security awareness training platform”
–
not in the top ten
Position for “security awareness training platforms”
–
not in the top ten
- Searches for its name, Google
- 320 a month (“hook security”)
- AI search demand for its name, est.
- 245 a month
- Organic visits to its site
- about 4,687 a month
- Searches its site ranks for
- 1,101 · 53 in the top three
- Sites linking to it
- 1,016
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
2%
rank 9 of 64 in awareness training
Segment leader
45%
KnowBe4
- First choices
- 9 across its categories
- Named in
- 39 answers
- Its own site cited
- in 39 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on hooksecurity.co
498
subdomains included
Content
194
counted in the table below
Documentation
182
Product · Integration
2 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 133 | 25 | 2026-09-28 | Awareness training | |
| Glossary or explainer | 39 | 3 | 2026-09-17 | Awareness training | |
| News or press | 9 | undated | |||
| Comparison | 8 | 4 | 2026-09-27 | Awareness training | |
| Template or tool | 2 | undated | |||
| Webinar or virtual event | 1 | 0 | 2022-10-07 | ||
| Conference or event | 1 | 0 | 2024-10-31 | ||
| Report or ebook | 1 | 0 | 2024-03-08 |
Most recent
- 2026-09-28The reporting race blog
- 2026-09-28Msp buying guide security awareness training platform 2026 blog
- 2026-09-27Hook security vs bullphish id comparison
- 2026-09-27Hook security vs usecure comparison
- 2026-09-24How msps use security awareness training to win cybersecurity renewals blog
- 2026-09-23Phishing simulation templates blog
How it is countedHide how it is counted
Every page hooksecurity.co exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow Hook Security
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Hook Security is its own company.ShowHide
The company
Hook Security is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Security Awareness Training on Autopilot
- For
- MSPs and IT-lean teams
- Price stated
- Hook Security publishes per-seat pricing with no quote required; see the pricing page for current rates. MSPs get partner pricing through a demo. hooksecurity.co
- Starting price
- $2 per seat per month hooksecurity.co/pricing
- Free plan or trial
- ~2 minutes · No signup · Fully interactive hooksecurity.co/products/phishing-simulator
- Integrations claimed
- 3 hooksecurity.co · 13 hooksecurity.co/integrations pages disagree
- Certifications
- SOC 2 Type 2SOC 2 Type 1GDPR
- Hosting
- US
- Customers named
- Ostra Security
What Hook Security's own pages state, read September 28, 2026: hooksecurity.co, hooksecurity.co/pricing, trust.hooksecurity.co, hooksecurity.co/products/phishing-simulator, hooksecurity.co/integrations. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Hook Security's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Hook Security, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Hook Security by email, built from the raw record of the edition. It shows:
- where Hook Security is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Hook Security, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.