Small business▼−10Since September 2026: 12% → 2%, −10 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 12% in September 2026
Inside the floor by 1 pointRank 3 → 16 of 84
1 category · Named, not rankedIden
13Judge labels
5First choices
0Negative labels
7 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Standing
8 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. Iden was named 8 times in IGA, where Microsoft Entra ID Governance led with 25%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
Small business17 of 89
2%3 labels
under the label threshold
Mid-market6 of 76
6%8 labels
under the label threshold
Enterprise18 of 76
0%2 labels
under the label threshold
In iga · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Iden for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Identity governance | Identity and access | 6% | 6 of 76 | 0% | 8 | under 10 labels · led by Microsoft Entra ID Governance at 25% | ▼−5Since September 2026: 8% → 4%, −5 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Iden held within the floor in its one category: no change cleared 11 points.
Best category · IGA · by segment
Mid-market▼−5Since September 2026: 8% → 4%, −5 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
4%from 8% in September 2026
Inside the floor by 6 pointsRank 3 → 9 of 71
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 18 → 17 of 70
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| IGA | 8% | 4% | ▼−5Since September 2026: 8% → 4%, −5 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 3 → 6 of 76 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Iden across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Iden across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 1 | 0 | 0 | 0 | 1 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 1 | 1 | 0 | 2 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 1 | 1 | 0 | 0 | 2 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 2 | 1 | 0 | 0 | 3 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct3 labelsNone
Paraphrase2 labels2
Comparative2 labels1not counted in share
Budget-constrained3 labels2
Scale-constrained3 labels1
Negative0 labelsNone
First choiceAlternativeMentionNegative13 labels in all, every segment counted; 5 of the 6 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“If you are SaaS-heavy, multi-cloud and want the lowest per-user SaaS price: Iden at ~$5/user/month is the current lean-team pick.” Muse Glimmer 30B · IGA · budget prompt · first choice
“Iden (Top pick for SaaS-heavy SMBs, 50-2,000 employees)” Grok 4.20 · IGA · budget prompt · first choice
“I'd recommend Iden for a mid-sized B2B company” GLM 4.7 FlashX · IGA · paraphrase prompt · first choice
“Best overall for SaaS-heavy, lean IT: Iden” Muse Glimmer 30B · IGA · paraphrase prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
No model argued against it.
Named alongside
The products named in the same answers as Iden, over the 13 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Iden was named but was not.ShowHide
Named alongside
The products named in the same answers as Iden, over the 13 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Iden was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Iden. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 13 of the 13 answers that named Iden and are not a share of its labels.
Domains cited
idenhq.comYour site13
corma.io9
almcorp.com7
myhospitalnow.com7
startwithidentity.com7
aimultiple.com6
checkthat.ai6
cybersecuritynews.com6
expertinsights.com6
it-ai-index.com6
Sixty of the seventy-three domain citations in answers naming Iden came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
idenhq.com is not in Google's top ten for any of the category's searches. In the answers, Iden takes 6% of first choices and Microsoft Entra ID Governance takes 25%.ShowHide
Search and answers
idenhq.com is not in Google's top ten for any of the category's searches. In the answers, Iden takes 6% of first choices and Microsoft Entra ID Governance takes 25%.
ShowHideIn search
Google, US estimatesPosition for “identity governance platform”
–
not in the top ten
Position for “identity governance platforms”
–
not in the top ten
- Searches for its name, Google
- 2,400 a month (“iden”)
- AI search demand for its name, est.
- 488 a month
- Organic visits to its site
- about 113 a month
- Searches its site ranks for
- 66 · 0 in the top three
- Sites linking to it
- 139
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
6%
rank 6 of 76 in IGA
Segment leader
25%
Microsoft Entra ID Governance
- First choices
- 5 across its categories
- Named in
- 13 answers
- Its own site cited
- in 13 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on idenhq.com
777
subdomains included
Content
163
counted in the table below
Documentation
3
Product · Integration
13 · 177
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 95 | 15 | 2026-09-07 | IGA | |
| Glossary or explainer | 23 | 19 | 2026-09-07 | IGA | |
| Report or ebook | 20 | 6 | 2026-09-06 | IGA | |
| Comparison | 20 | 3 | 2026-09-07 | IGA, Secrets | |
| Template or tool | 4 | 3 | 2026-08-11 | IGA | |
| Conference or event | 1 | undated |
Most recent
- 2026-09-07Agent offboarding glossary or explainer
- 2026-09-07Ai agent identity glossary or explainer
- 2026-09-07Birthright access glossary or explainer
- 2026-09-07Machine identity glossary or explainer
- 2026-09-07Oauth grant glossary or explainer
- 2026-09-07Secrets management vs nhi governance comparison
How it is countedHide how it is counted
Every page idenhq.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow Iden
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Iden is its own company.ShowHide
The company
Iden is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Identity governance for IT Teams
- For
- IT teams; growing companies of 50 to 2,000 employees
- Price stated
- Starts at $7.50/user/mo idenhq.com
- Starting price
- 7.50 idenhq.com
- Free plan or trial
- Two weeks, on your own stack idenhq.com
- Integrations claimed
- 200 idenhq.com
- Certifications
- SOC2 Type II
- Customers named
- AppsmithArchetype AIUdaanEmeritusRetoolBrowserstackFacilioJones IT
- Not stated on the pages read
- Hosting
What Iden's own pages state, read September 28, 2026: idenhq.com, trust.idenhq.com, idenhq.com/en/product/access. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Iden's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Iden, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Iden by email, built from the raw record of the edition. It shows:
- where Iden is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Iden, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.