Small business▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 2% in September 2026
Inside the floor by 9 pointsRank 7 → 8 of 41
Azure · 3 categories · RankedAzure Key Vault
152Judge labels
3First choices
30Negative labels
14 / 14Models named it
3Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
3% in Secrets for mid-market buyers
Rank 5 of 59 in the mid-market standingaccepted challenger
1 of 14 models made it the first choice on the direct prompt; 13% of its 47 labels there were negative.
What the models named instead of Azure Key Vault →By buyer segmentRead the same way at every buyer size.
Small business8 of 43
0%30 labels
accepted challenger
Mid-market5 of 59
3%47 labels
accepted challenger
Enterprise8 of 53
2%53 labels
accepted challenger
In secrets · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Azure Key Vault for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Secrets management | Identity and access | 3% | 5 of 59 | 13% | 47 | accepted challenger | ▲+2Since September 2026: 2% → 4%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Certificate lifecycle management | Identity and access | 0% | 42 of 104 | 0% | 2 | under 10 labels · led by Sectigo Certificate Manager at 27% | |
| Non-human identity management | Identity and access | 0% | 40 of 128 | 0% | 2 | under 10 labels · led by JumpCloud at 14% |
Movement
Since September 2026, Azure Key Vault held within the floor in all three categories: no change cleared 11 points.
Best category · Secrets · by segment
Mid-market▲+2Since September 2026: 2% → 4%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
4%from 2% in September 2026
Inside the floor by 9 pointsRank 8 → 5 of 54
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 8 → 12 of 53
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Secrets | 2% | 4% | ▲+2Since September 2026: 2% → 4%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 8 → 5 of 59 |
| Certificate management | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 42 of 104, unchanged |
| NHI management | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 40 of 128, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Azure Key Vault across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Azure Key Vault across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 2 | 3 | 0 | 5 |
| GPT-5.4 mini | 1 | 3 | 0 | 0 | 4 |
| Gemini 3.5 Flash | 0 | 5 | 1 | 0 | 6 |
| Perplexity Sonar | 0 | 1 | 2 | 1 | 4 |
| Grok 4.20 | 0 | 2 | 1 | 2 | 5 |
| Mistral Small | 1 | 2 | 1 | 0 | 4 |
| DeepSeek V4 Flash | 0 | 3 | 2 | 0 | 5 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 3 | 0 | 0 | 3 |
| Kimi K2 | 0 | 2 | 0 | 1 | 3 |
| GLM 4.7 FlashX | 0 | 0 | 1 | 0 | 1 |
| MiniMax M2.5 | 0 | 2 | 1 | 1 | 4 |
| GPT-6 Luna | 0 | 2 | 0 | 0 | 2 |
| Muse Glimmer 30B | 0 | 3 | 0 | 1 | 4 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct22 labels1
Paraphrase27 labels1
Comparative36 labelsNone
Budget-constrained19 labelsNone
Scale-constrained18 labels1
Negative30 labels1not counted in share
First choiceAlternativeMentionNegative152 labels in all, every segment counted; 3 of the 4 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“HashiCorp Vault or Azure Key Vault are the most versatile and widely recommended” Mistral Small · Secrets · paraphrase prompt · first choice
“Azure Key Vault if you're mostly on Azure” GPT-5.4 mini · Secrets · direct prompt · first choice
“Tools like AWS Secrets Manager, Azure Key Vault, or GCP Secret Manager handle the storage and dynamic rotation of credentials natively.” Gemini 3.5 Flash · NHI management · budget prompt · alternative
“Use only cloud-native tools like AWS Secrets Manager or Azure Key Vault if your stack is essentially confined to one cloud provider.” Perplexity Sonar · Secrets · paraphrase prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“⚠️ Configuration-Dependent Risks ... Common misconfiguration: Public network access enabled” Kimi K2 · Secrets · negative prompt · soft negative
“Microsoft disclosed a maximum-severity elevation-of-privilege flaw in Azure Key Vault” MiniMax M2.5 · Secrets · negative prompt · soft negative
“Cloud-vendor tools (e.g., ... Azure Key Vault): Why cautious? Strong vendor lock-in” Grok 4.20 · Secrets · negative prompt · soft negative
“Cloud-native secret stores used as a single primary store across multiple clouds” Perplexity Sonar · Secrets · negative prompt · soft negative
Named alongside
The products named in the same answers as Azure Key Vault, over the 152 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Azure Key Vault was named but was not.ShowHide
Named alongside
The products named in the same answers as Azure Key Vault, over the 152 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Azure Key Vault was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Azure Key Vault. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 136 of the 152 answers that named Azure Key Vault and are not a share of its labels.
Domains cited
cybersecuritynews.com63
guideflow.com61
infisical.com61
blog.gitguardian.com59
akeyless.io45
cycode.com44
startwithidentity.com42
doppler.com41
g2.com36
cyberpress.org34
486 of the 486 domain citations in answers naming Azure Key Vault came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where Azure Key Vault stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where Azure Key Vault stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimates- Searches for its name, Google
- 4,400 a month (“azure key vault”)
- AI search demand for its name, est.
- 184 a month
- Its own site
- It sits on Azure's site (azure.cn), so there are no site figures for it alone
In answers
This editionShare of first choices
3%
rank 5 of 59 in secrets
Segment leader
31%
HashiCorp Vault
- First choices
- 3 across its categories
- Named in
- 152 answers
- Its own site cited
- in 136 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as Azure Key Vault
What the judge wrote, as written, with how often. The vendor table decides that these count as Azure Key Vault; a claim can dispute any of them.
Azure Key Vault / Microsoft 1
Follow Azure Key Vault
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Azure is the company behind Azure Key Vault.ShowHide
The company
Azure is the company behind Azure Key Vault.
ShowHideOn record
Company records- Also from Azure
- Azure ACR, Azure AD Conditional Access, Azure AD Graph API, Azure AI Document Intelligence, Azure AI Foundry, Azure AI Gateway, Azure AI Search, Azure API Management and 79 more
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Azure Key Vault's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Azure Key Vault, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Azure Key Vault by email, built from the raw record of the edition. It shows:
- where Azure Key Vault is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Azure Key Vault, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.