Compliance automation for small business buyers
Asked as “compliance automation platform”, and as “SOC 2 and ISO 27001 automation tool”, on behalf of a small B2B company. 48 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
35%
Contested · Sprinto 25%
35Vanta25Sprinto08ComplyJet31others
35% of first choices, contested.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
Show the one product at 0%, ordered by negative rate
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
All ten head-to-head pages: the top five products, each against each
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative50%
Key
01Vanta35%
Vanta35%02Sprinto25%
Sprinto25%03Drata8%
Drata8%04Secureframe6%
Secureframe6%05Scrut Automation4%
Scrut Automation4%06Thoropass0%
Thoropass0%What they warned about
Three of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, Grok 4.20, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Drata29%
19 of 66 labels negative · 11 of 12 models · 1 hard negative
“Adds $3K–$10K per additional framework” Kimi K2, budget prompt
Vanta27%
18 of 67 labels negative · 10 of 12 models · 1 hard negative
“What to Avoid (Too Expensive for Tight Budgets) ... Opaque pricing, 30-50% renewal increases” Kimi K2, budget prompt
Secureframe18%
9 of 51 labels negative · 8 of 12 models · 1 hard negative
“Enterprise-focused pricing” Kimi K2, budget prompt
OneTrust Tech Risk & Compliance50%
4 of 8 labels negative · 4 of 12 models · 3 hard negative
“Why SMBs should avoid them: These tools have a steep learning curve and lack the out-of-the-box, "guided" policy templates that small businesses need.” Gemini 3.5 Flash, negative prompt
What they cite
Citations exist only for the models that return a source list: fourteen of the twelve in this edition, and all six flagship models on the expanded tier.
Sites the answers cite
80 of 84 answers in this category came back with a source list, from 14 of 12 models: citations where the model returns them, or the search results it consulted. 1057 links across 197 sites, every framing counted. Ranked by the number of answers carrying the site or page.
vendor site · Vanta39 answers · 75 citations · 14 models
38 answers · 52 citations · 12 models
vendor site · ComplyJet35 answers · 54 citations · 12 models
33 answers · 42 citations · 11 models
vendor site · Optro33 answers · 36 citations · 12 models
33 answers · 33 citations · 11 models
vendor site · Sprinto30 answers · 48 citations · 11 models
vendor site · Netwrix26 answers · 27 citations · 9 models
25 answers · 25 citations · 9 models
vendor site · G224 answers · 43 citations · 10 models
24 answers · 35 citations · 11 models
vendor site · FitGap17 answers · 18 citations · 9 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
33 answers · 11 models
32 answers · 12 models
28 answers · 11 models
23 answers · 9 models
20 answers · 9 models
19 answers · 10 models
17 answers · 8 models
14 answers · 8 models
13 answers · 9 models
12 answers · 5 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best compliance automation platform”, “compliance automation platform”, “compliance automation platforms”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|
| Vanta vanta.com | 35% | 500 | 40,500 | 1,219 | 72,260 | 120 | 1 |
| Sprinto sprinto.com | 25% | 234 | 2,400 | 79 | 26,896 | 43 | |
| Drata drata.com | 8% | 390 | 9,900 | 257 | 36,413 | 54 | 7 |
| ComplyJet complyjet.com | 8% | 38 | 90 | 0 | 2,025 | ||
| Secureframe secureframe.com Secureframe 6%, Secureframe Fundamentals 2% | 8% | 232 | 2,400 | 39 | 45,014 | 27 | |
| Scrut Automation scrut.io | 4% | 63 | 390 | 10 | 10,568 | 34 | 9 |
| Klaay klaay.com | 2% | 3 | |||||
| Aneidot | 2% | ||||||
| TrustCloud trustcloud.ai | 2% | 5 | |||||
| Process Street process.st | 2% | 5 | 1,900 | 42 | 45,540 | 5 |
Google's top ten for the three searches hold 23 sites; 3 of them are among the sites the models cited here (netwrix.com, optro.ai, vanta.com). The first result for “best compliance automation platform” is vanta.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best compliance automation platform for a small B2B company?”Paraphrase“Which SOC 2 and ISO 27001 automation tool would you recommend to a small business that sells to other businesses?”Comparative“What are the top compliance automation platforms for a small team and how do they differ?”Budget-constrained“What is the best compliance automation platform for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating a compliance automation platform. What should we look at?”Negative“Which compliance automation platforms should a small business avoid or be cautious about?”
Claude Haiku 4.5Drata, VantaSprintoChangedagainst: VantaSprinto, VantaSprintono first choiceagainst: Drata, Hyperproof, LogicGate, OneTrust Tech Risk & Compliance, Secureframe, Sprinto, Vanta
Two alternatives
Scytale, SprintoThree alternatives
Drata, Scytale, SecureframeFour alternatives
Drata, Scrut Automation, Scytale, SecureframeTwo alternatives
Drata, VantaGPT-5.4 miniVantaVantaHeldVantaSecureframe Fundamentalsno first choiceagainst: Scrut Automation, Sprinto, Thoropass, Workfront
Three alternatives
Drata, Scrut Automation, SecureframeTwo alternatives
Drata, SecureframeFour alternatives
Drata, Scytale, Secureframe, SprintoTwo alternatives
Drata, VantaGemini 3.5 FlashVantaagainst: DrataVantaHeldVantaKeel GRCagainst: Drata, VantaSecureframe, Sprinto, Vantaagainst: AuditBoard, Drata, OneTrust Certification Automation, OneTrust Tech Risk & Compliance, Secureframe, Vanta, ZenGRC
Two alternatives
Secureframe, SprintoThree alternatives
Drata, Sprinto, ThoropassThree alternatives
Drata, Secureframe, SprintoThree alternatives
Scrut Automation, Sprinto, ThoropassTwo alternatives
Drata, ThoropassPerplexity SonarVantaVantaHeldVantaProcess Streetagainst: Dratano first choicenothing named
Two alternatives
Secureframe, SprintoTwo alternatives
Secureframe, SprintoFour alternatives
Drata, Scrut Automation, Secureframe, SprintoOne alternative
VantaGrok 4.20SprintoVantaChangedScrut Automation, SprintoSprintoagainst: Drata, Vantano first choiceagainst: Avetta, ComplianceQuest, Drata, ETQ Reliance, MasterControl, MetricStream, Onspring, QT9 QMS, Scrut Automation, Secureframe, Vanta, Zendesk
Two alternatives
Drata, VantaFour alternatives
Drata, ISMS.online, Secureframe, SprintoThree alternatives
Drata, Secureframe, VantaTwo alternatives
ComplyJet, SecureframeMistral SmallDrataScrut Automation, SprintoChangedVantaAneidotagainst: Dratano first choiceagainst: ComplianceQuest, Drata, Vanta, Zendesk
Two alternatives
Sprinto, ZenGRCOne alternative
SprintoDeepSeek V4 FlashSprintoagainst: DrataVantaChangedVantaagainst: Scytale, ZenGRCKlaayagainst: Drata, Vantano first choiceagainst: ZenGRCagainst: Archer, ComplyUp, Drata, MetricStream, Scrut Automation, Secureframe, ServiceNow Integrated Risk Management, The Compliancy Group, Vanta
Two alternatives
Secureframe, VantaTwo alternatives
Scrut Automation, SprintoFour alternatives
Comp AI, Drata, Secureframe, SprintoThree alternatives
Comp AI, Secureframe, SprintoLlama 4 MaverickDrataVantaChangedZenGRCComplyJetno first choiceagainst: Zendesk
One alternative
OrbiqFour alternatives
Drata, ISMS.online, Kertos, SprintoTwo alternatives
Sprinto, VantaThree alternatives
Drata, Iru, OneTrust Tech Risk & ComplianceQwen 3.7 FlashSecureframeVantaChangedagainst: AuditBoard, DrataSprinto, Thoropassagainst: Drata, VantaScrut Automationno first choiceagainst: Apptega, BambooHR, CompliantPro, Diligent, Harbor Compliance, Secureframe, ServiceNow Integrated Risk Management, Thoropass, Vanta
Two alternatives
Drata, VantaOne alternative
SprintoOne alternative
SecureframeThree alternatives
Aneidot, Secureframe, SprintoKimi K2VantaSprintoChangedSprintoagainst: HyperproofComplyJetagainst: Drata, Secureframe, Thoropass, Vantano first choiceagainst: Drata, OneTrust Tech Risk & Compliance, Optro, Secureframe, ServiceNow Integrated Risk Management, Vanta
Four alternatives
ComplyUp, Drata, Secureframe, SprintoThree alternatives
Drata, Klaay, VantaFour alternatives
Drata, OneTrust Certification Automation, Secureframe, VantaThree alternatives
ControlMap, Scytale, SprintoGLM 4.7 FlashXDrataVantaChangedSprintoComplyJetno first choiceagainst: Hyperproof, Optro
Two alternatives
Scytale, VantaFour alternatives
Drata, ISMS.online, Secureframe, SprintoFive alternatives
Drata, Hyperproof, Secureframe, Thoropass, VantaTwo alternatives
Cookiebot, Microsoft Power AutomateMiniMax M2.5no first choiceSprinto, VantaChangedDrata, SprintoSprintono first choiceagainst: Drata, Vanta
One alternative
DrataOne alternative
VantaTwo alternatives
Secureframe, Strike GraphBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Seventy-two rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 12:52 | yes | 9 | 8 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 12:54 | yes | 2 | 6 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 13:21 | yes | 13 | 22 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-10-01 08:13 | yes | 19 | 4 s |
| Direct recommendation | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 10:45 | yes | 23 | 8 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 09:21 | yes | 5 | 2 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 10:39 | yes | 20 | 29 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 09:01 | yes | 5 | 1 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 11:54 | yes | 10 | 24 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 11:57 | yes | 19 | 20 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 12:45 | yes | 15 | 21 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 09:53 | yes | 5 | 16 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 08:05 | yes | 16 | 11 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 08:16 | yes | 3 | 4 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 12:55 | yes | 17 | 29 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-10-01 12:34 | yes | 20 | 4 s |
| Paraphrase | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 12:13 | yes | 24 | 11 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 11:00 | yes | 5 | 3 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 09:26 | yes | 20 | 33 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 10:06 | yes | 5 | 2 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 12:48 | yes | 5 | 26 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 09:06 | yes | 18 | 21 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 07:36 | yes | 22 | 34 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 09:33 | yes | 5 | 18 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 08:26 | yes | 15 | 11 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 11:23 | yes | 13 | 13 s |
| Comparative | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 13:18 | yes | 18 | 26 s |
| Comparative | Perplexity Sonar | sonar | 2026-10-01 13:42 | yes | 18 | 7 s |
| Comparative | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 11:06 | yes | 22 | 7 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 13:03 | yes | 5 | 5 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 07:55 | yes | 24 | 39 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 08:00 | yes | 5 | 2 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 08:58 | yes | 9 | 25 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 10:27 | yes | 20 | 31 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 08:23 | yes | 22 | 309 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 12:06 | yes | 10 | 26 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 08:10 | yes | 9 | 8 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 12:46 | yes | 2 | 4 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 09:24 | yes | 19 | 21 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-10-01 10:33 | yes | 20 | 3 s |
| Budget constrained | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 09:34 | yes | 22 | 6 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 12:51 | yes | 5 | 4 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 12:39 | yes | 25 | 28 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 10:38 | yes | 5 | 2 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 10:29 | yes | 15 | 43 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 09:34 | yes | 13 | 18 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 10:39 | yes | 20 | 158 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 08:45 | yes | 5 | 12 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 12:03 | no | 0 | 6 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 07:42 | no | 0 | 4 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 10:30 | yes | 9 | 26 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-10-01 08:19 | yes | 19 | 6 s |
| Scale constrained | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 12:47 | yes | 14 | 7 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 13:20 | no | 0 | 9 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 11:53 | yes | 19 | 38 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 11:29 | yes | 5 | 1 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 11:20 | no | 0 | 26 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 09:32 | yes | 15 | 21 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 13:44 | yes | 15 | 31 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 10:56 | yes | 5 | 10 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 12:11 | yes | 16 | 10 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 12:48 | yes | 4 | 7 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 10:44 | yes | 14 | 26 s |
| Negative framing | Perplexity Sonar | sonar | 2026-10-01 08:21 | yes | 19 | 4 s |
| Negative framing | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 12:52 | yes | 23 | 9 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 07:37 | yes | 5 | 5 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 13:08 | yes | 25 | 70 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 12:17 | yes | 5 | 2 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 11:32 | yes | 25 | 56 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 08:17 | yes | 23 | 25 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 10:28 | yes | 23 | 18 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 11:36 | yes | 23 | 29 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
ShowHide
Category-scoped readings
OneTrust read as OneTrust Tech Risk & Compliance
Onetrust read as OneTrust Tech Risk & Compliance
Scrut read as Scrut Automation
ServiceNow read as ServiceNow Integrated Risk Management
Unresolved, counted raw
Accountable HQ
Compliance Scorecard
Compliance.ai
CompliantPro
ControlMap
Cookiebot
ETQ Reliance
Harbor Compliance
Jotform Workflows
Keel GRC
Kertos
Medcurity
QT9 QMS
ScalePad ControlMap
Scut Automation
TINCheck
The Compliancy Group
Workfront
Discontinued, still offered
No shut-down product was recommended here.