Small business▲+1Since September 2026: 35% → 37%, +1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.
37%from 35% in September 2026
Inside the floor by 10 pointsRank 1 of 62, unchanged
9 categories · RankedVanta
526Judge labels
131First choices
99Negative labels
14 / 14Models named it
9Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
37% in Compliance automation for enterprise buyers
Rank 2 of 67 in the mid-market standingaccepted challenger
7 of 14 models made it the first choice on the direct prompt; 22% of its 67 labels there were negative.
What the models named instead of Vanta →By buyer segmentRead the same way at every buyer size.
Small business1 of 65
35%67 labels
criticized default
Mid-market2 of 67
29%67 labels
accepted challenger
Enterprise1 of 54
37%67 labels
endorsed leader
In compliance automation · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Vanta for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Compliance automation | Security operations | 29% | 2 of 67 | 22% | 67 | accepted challenger | ▲+6Since September 2026: 23% → 29%, +6 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| GRC platforms | Security operations | 15% | 2 of 75 | 20% | 51 | accepted challenger | ▲+3Since September 2026: 14% → 17%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Third-party risk management | Security operations | 12% | 2 of 87 | 15% | 34 | accepted challenger | ▲+8Since September 2026: 6% → 14%, +8 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Breach and attack simulation | Security operations | 2% | 12 of 74 | 0% | 5 | under 10 labels · led by Cymulate at 24% | |
| AI governance platforms | Data platform | 0% | 111 of 135 | 33% | 3 | under 10 labels · led by Credo AI at 18% | |
| Business continuity management | Security operations | 0% | 113 of 114 | 100% | 3 | under 10 labels · led by LogicManager at 24% | |
| Cyber risk quantification | Security operations | 0% | 72 of 116 | 0% | 2 | under 10 labels · led by CyberSaint CyberStrong at 25% | |
| Cloud security posture management | Cloud and infrastructure | 0% | 46 of 80 | 0% | 1 | under 10 labels · led by Wiz at 37% | newNew since September 2026: not ranked then, 0% now. |
| SaaS security posture management | Security operations | 0% | 79 of 95 | 0% | 1 | under 10 labels · led by Wing Security at 30% |
Movement
Since September 2026, Vanta held within the floor in all nine categories: no change cleared 11 points.
Best category · Compliance automation · by segment
Mid-market▲+6Since September 2026: 23% → 29%, +6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
29%from 23% in September 2026
Inside the floor by 5 pointsRank 2 of 64, unchanged
Enterprise▼−9Since September 2026: 48% → 38%, −9 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
38%from 48% in September 2026
Inside the floor by 2 pointsRank 1 of 51, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| TPRM | 6% | 14% | ▲+8Since September 2026: 6% → 14%, +8 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 3 → 2 of 87 |
| Compliance automation | 23% | 29% | ▲+6Since September 2026: 23% → 29%, +6 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 2 of 67, unchanged |
| GRC | 14% | 17% | ▲+3Since September 2026: 14% → 17%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 1 → 2 of 75 |
| BAS | 0% | 2% | newNew since September 2026: not ranked then, 2% now. | New this edition | Rank 12 of 74, unchanged |
| AI governance | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 111 of 135, unchanged |
| Business continuity | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 113 of 114, unchanged |
| Cyber risk quant | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 72 of 116, unchanged |
| CSPM | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 46 of 80, unchanged |
| SSPM | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 79 of 95, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Vanta across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Vanta across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 2 | 4 | 1 | 3 | 10 |
| GPT-5.4 mini | 4 | 1 | 3 | 1 | 9 |
| Gemini 3.5 Flash | 7 | 4 | 3 | 4 | 18 |
| Perplexity Sonar | 4 | 1 | 2 | 4 | 11 |
| Grok 4.20 | 3 | 8 | 3 | 3 | 17 |
| Mistral Small | 3 | 2 | 1 | 0 | 6 |
| DeepSeek V4 Flash | 4 | 6 | 3 | 5 | 18 |
| Llama 4 Maverick | 2 | 2 | 5 | 1 | 10 |
| Qwen 3.7 Flash | 6 | 4 | 3 | 3 | 16 |
| Kimi K2 | 4 | 6 | 2 | 1 | 13 |
| GLM 4.7 FlashX | 3 | 3 | 2 | 4 | 12 |
| MiniMax M2.5 | 2 | 3 | 3 | 1 | 9 |
| GPT-6 Luna | 1 | 3 | 2 | 0 | 6 |
| Muse Glimmer 30B | 2 | 3 | 3 | 4 | 12 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct110 labels42
Paraphrase104 labels57
Comparative91 labels43not counted in share
Budget-constrained70 labels8
Scale-constrained71 labels24
Negative80 labels6not counted in share
First choiceAlternativeMentionNegative526 labels in all, every segment counted; 131 of the 180 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Vanta is often the best starting point for a smaller company because it combines vendor-risk workflows with broader compliance automation in one platform” GPT-5.4 mini · TPRM · budget prompt · first choice
“Vanta, in particular, utilizes "Agentic VRM" to automatically read vendor evidence, auto-answer questionnaires, and continuously scan for vendor breach data.” Gemini 3.5 Flash · TPRM · scale prompt · first choice
“I would recommend Vanta if your team wants a single platform that combines vendor risk management with your own security/compliance program” Perplexity Sonar · TPRM · paraphrase prompt · first choice
“Widely recognized for its comprehensive features and strong automation capabilities, making it a top choice for mid-market B2B companies.” Mistral Small · Compliance automation · direct prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Vanta and Drata, which are compliance certification-only platforms that do not offer business continuity planning, crisis management, or incident response.” Llama 4 Maverick · Business continuity · negative prompt · hard negative
“What to Avoid If Budget Is Tight ... Vanta (~$10K–$35K+/yr)” Kimi K2 · Compliance automation · budget prompt · hard negative
“Avoid: Tools like Vanta, Drata, or Secureframe.” GLM 4.7 FlashX · GRC · budget prompt · hard negative
“avoid treating these as BCM platforms” Perplexity Sonar · Business continuity · negative prompt · hard negative
Named alongside
The products named in the same answers as Vanta, over the 526 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Vanta was named but was not.ShowHide
Named alongside
The products named in the same answers as Vanta, over the 526 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Vanta was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Vanta. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 500 of the 526 answers that named Vanta and are not a share of its labels.
Domains cited
vanta.comYour site291
complyjet.com154
g2.com147
orbiqhq.com140
sprinto.com130
learn.g2.com121
expertinsights.com104
optro.ai92
riskwatch.com86
enzuzo.com84
1,058 of the 1,349 domain citations in answers naming Vanta came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
vanta.com ranks first on Google for the category's searches. In the answers, Vanta takes 29% of first choices and Drata takes 34%.ShowHide
Search and answers
vanta.com ranks first on Google for the category's searches. In the answers, Vanta takes 29% of first choices and Drata takes 34%.
ShowHideIn search
Google, US estimatesPosition for “compliance automation platform”
1
Position for “compliance automation platforms”
–
not in the top ten
- Searches for its name, Google
- 40,500 a month (“vanta”)
- AI search demand for its name, est.
- 1,219 a month
- Organic visits to its site
- about 72,260 a month
- Searches its site ranks for
- 5,421 · 934 in the top three
- Sites linking to it
- 8,034
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
29%
rank 2 of 67 in compliance automation
Segment leader
34%
Drata
- First choices
- 131 across its categories
- Named in
- 526 answers
- Its own site cited
- in 500 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on vanta.com
4,369
subdomains included
Content
1,399
counted in the table below
Documentation
1,115
Product · Integration
69 · 494
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 812 | 78 | 2026-09-29 | GRC, Compliance automation | |
| Webinar or virtual event | 245 | 1 | 2026-07-21 | GRC, Compliance automation | |
| Case study | 116 | undated | |||
| Template or tool | 96 | 2 | 2026-08-14 | GRC | |
| Comparison | 50 | 5 | 2026-09-29 | GRC | |
| Glossary or explainer | 41 | 13 | 2026-09-24 | GRC, Compliance automation | |
| Report or ebook | 27 | undated | GRC | ||
| Conference or event | 11 | undated | |||
| Podcast or video | 1 | undated |
Most recent
- 2026-09-29Vanta vs drata for enterprises comparison
- 2026-09-29Childrens online privacy code blog
- 2026-09-29Introducing the vanta control framework blog
- 2026-09-28Essential eight cyber insurance premiums blog
- 2026-09-28Steal our blueprint grc engineering at vanta and synthesia blog
- 2026-09-24Best grc software solutions for enterprises blog
Events in person
Upcoming
- November 5, 2026Compliance, Packed: A Vanta and SHI Happy Hour at AwayAway, Venice, United States · hosts
- November 11, 2026Vantacon VIP DinnerAngler, San Francisco, United States · hosts
Last twelve months
- September 18, 2026Valkyries Game September 18Chase Center, San Francisco, United States · hosted
As the event pages on vanta.com state them, read September 28, 2026.
How it is countedHide how it is counted
Every page vanta.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow Vanta
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Vanta is its own company.ShowHide
The company
Vanta is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Vanta automates the complex and time-consuming process of SOC 2, HIPAA, ISO 27001, PCI, and GDPR compliance certification. Automate your security monitoring in weeks instead of months.
- For
- startups to enterprise
- Price stated
- Request a free demo today to discuss your business needs and get personalized pricing. vanta.com/pricing
- Starting price
- 0 vanta.com/products/ai
- Free plan or trial
- Request a demo vanta.com/products/ai
- Integrations claimed
- 400 vanta.com
- Certifications
- SOC 2 Type 2SOC 2ISO 27001GDPRHIPAAHITRUSTUSDPNIST AI Risk Management Framework
- Customers named
- RampAccumulus TechnologiesGitHubDocGoPerforceIroncladNewfrontTechstars
- Not stated on the pages read
- Hosting
What Vanta's own pages state, read September 28, 2026: vanta.com, vanta.com/pricing, trust.vanta.com, vanta.com/products/ai, vanta.com/customers. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Vanta's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Vanta, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Vanta by email, built from the raw record of the edition. It shows:
- where Vanta is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Vanta, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where Vanta is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where Vanta is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHideCompliance automation
Vanta is among the products AI models recommend first in Compliance automation this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
GRC platforms
Vanta is among the products AI models recommend first in GRC platforms this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Third-party risk management
Vanta is among the products AI models recommend first in Third-party risk management this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.