IT AI Index
Index Network and edge WAF › Enterprise September 2026 Edition

Web application firewalls for enterprise buyers

Asked as “web application firewall”, and as “WAF and bot protection service”, on behalf of an enterprise B2B company. 44 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing
Contested
27% of first choices, contested.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

01The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for an enterprise B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Cloudflare27%9%33accepted challenger
02Akamai App & API Protector14%4%23accepted challenger
03Akamai9%4%27accepted challenger
04Cloudflare WAF9%7%15accepted challenger
05Imperva5%15%33accepted challenger
06AWS WAF2%33%46criticized challenger
07Fastly Next-Gen WAF2%8%12accepted challenger
Show the four products at 0%, ordered by negative rate
11Azure WAF0%40%15criticized challenger
10Fortinet FortiWeb0%17%12accepted challenger
08F50%15%13accepted challenger
09F5 BIG-IP Advanced WAF0%10%10accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
10
11
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative40%
Key
01Cloudflare27%
02Akamai App & API Protector14%
03Akamai9%
04Cloudflare WAF9%
05Imperva5%
06AWS WAF2%
07Fastly Next-Gen WAF2%
08F50%
09F5 BIG-IP Advanced WAF0%
10Fortinet FortiWeb0%
11Azure WAF0%

02What they warned about

Two of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Perplexity Sonar, Grok 4.1 Fast, Mistral Small, DeepSeek V4 Flash, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
AWS WAF
33%
15 of 46 labels negative · 9 of 12 models · 5 hard negative
“What to Avoid for Predictable Costs: ... AWS WAF | Usage-based | $0.60 per million requests + per-rule fees; costs spike during attacks” Kimi K2, budget prompt
Imperva
15%
5 of 33 labels negative · 5 of 12 models · 1 hard negative
“Independent testing showed only **11.97% true positive rate** — missing ~88% of actual threats” Kimi K2, negative prompt
Azure WAF
40%
6 of 15 labels negative · 4 of 12 models · 3 hard negative
“You should avoid providers that charge strictly "per request" (like standard AWS WAF or Azure WAF setups)” Qwen 3.7 Flash, budget prompt
GCP Cloud Armor
100%
4 of 4 labels negative · 3 of 12 models · 2 hard negative
“GCP Cloud Armor | Usage-based | Per-request pricing creates unpredictable bills” Kimi K2, budget prompt

03What they cite

Citations exist only for the models that return a source list: twelve of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

64 of 72 answers in this category came back with a source list, from 12 of 12 models: citations where the model returns them, or the search results it consulted. 6 of those lists are Google grounding redirects that name no site and are left out of the counts. 847 links across 190 sites, every framing counted. Ranked by the number of answers carrying the site or page.

vendor site · Expert Insights41 answers · 41 citations · 10 models
vendor site · Imperva35 answers · 44 citations · 11 models
34 answers · 53 citations · 10 models
30 answers · 46 citations · 10 models
vendor site · open-appsec25 answers · 31 citations · 10 models
25 answers · 27 citations · 9 models
vendor site · Radware16 answers · 30 citations · 7 models
15 answers · 16 citations · 9 models
14 answers · 14 citations · 4 models
vendor site · Indusface14 answers · 14 citations · 9 models
vendor site · Fortinet13 answers · 14 citations · 8 models
vendor site · Guideflow13 answers · 13 citations · 9 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

04How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ModelDirect“What is the best web application firewall for an enterprise B2B company?”Paraphrase“Which WAF and bot protection service would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade web application firewalls and how do they differ?”Budget-constrained“What is the best web application firewall for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating a web application firewall. What should we look at?”Negative“Which web application firewalls should a large enterprise avoid or be cautious about?”
Claude Haiku 4.5no first choiceAkamaiChanged
Three alternativesAWS WAF, Cloudflare, Imperva
Cloudflare
Three alternativesAWS WAF, Akamai, Imperva
NetScaler Web Application Firewall
One alternativeCloudflare
against: AWS WAF
no first choiceagainst: Cloudflare, F5 Advanced WAF, Sucuri
GPT-5.4 miniCloudflare WAF/WAAP
Three alternativesAWS WAF, Azure WAF, F5 Distributed Cloud WAF
Akamai Kona Site Defender + Akamai Bot Manager, Cloudflare WAF + Bot ManagementChanged
Three alternativesAWS WAF, AWS WAF + Bot Control, F5 Distributed Cloud WAAP + Bot Defense
no first choiceCloudflare WAF/WAAP
One alternativeImperva WAF
against: AWS WAF
no first choicenothing named
Gemini 3.5 FlashCloudflare WAAP, Fastly Next-Gen WAF
Three alternativesAkamai App & API Protector, F5 Distributed Cloud WAF, Imperva
CloudflareChanged
Three alternativesAkamai, DataDome, HUMAN Security
Imperva WAF & API Security
Six alternativesAWS WAF, Akamai App & API Protector, Azure WAF, Cloudflare WAAP, F5 Distributed Cloud WAAP, Fastly Next-Gen WAF
AWS CloudFront Flat-Rate Pricing Plans, Cloudflare
Four alternativesCloudflare One, F5 BIG-IP Advanced WAF, Fastly Next-Gen WAF, Zscaler Private Access (ZPA) + Zscaler Internet Access
no first choiceagainst: AWS WAF, Azure WAF, Citrix NetScaler, F5 BIG-IP, GCP Cloud Armor, ModSecurity, Nginx ModSecurity WAF, Radware
Perplexity SonarCloudflare WAF
Five alternativesAWS WAF, Akamai, Azure WAF, Imperva, Radware Cloud WAF
Akamai App & API ProtectorChanged
Two alternativesCloudflare WAF, Imperva
against: AWS WAF
no first choiceCloudflare WAF/WAAP
One alternativeAkamai App & API Protector
against: F5 WAF
no first choiceagainst: AWS WAF, Barracuda WAF, Cloudflare WAF, F5 BIG-IP Advanced WAF, Fortinet FortiWeb, Prophaze WAF, Sucuri WAF
Grok 4.1 FastImperva Cloud WAF
Two alternativesAkamai App & API Protector, Cloudflare WAF
Akamai App & API ProtectorChanged
Two alternativesCloudflare, Imperva
against: AWS WAF
Cloudflare WAF
Four alternativesAWS WAF, Akamai App & API Protector, F5 BIG-IP Advanced WAF / Distributed Cloud WAAP, Imperva
Cloudflare Enterprise WAFagainst: AWS WAF, Akamai App & API Protector, Azure, F5 Advanced WAF, GCP, ImpervaCloudflare
Three alternativesAWS WAF, Akamai, Imperva
against: AWS WAF, Barracuda WAF, F5, Google Cloud Armor, Microsoft Azure WAF, ModSecurity-based standalone/open-source WAFs
Mistral SmallAkamai, Imperva
One alternativeCloudflare
Akamai App & API ProtectorChanged
Two alternativesCisco Secure WAF, Indusface AppTrana
Imperva
Five alternativesAkamai, Cloudflare Web Application Firewall, F5 BIG-IP Advanced WAF, Fastly Next-Gen WAF, open-appsec / CloudGuard WAF
AWS WAF, Cloudflare WAF
Two alternativesF5 BIG-IP Advanced WAF, Imperva WAF
no first choicenothing named
DeepSeek V4 FlashCloudflare
Four alternativesAWS WAF, Akamai, Azure WAF, Imperva
Akamai App & API Protector, CloudflareChanged
One alternativeImperva
against: AWS WAF
Cloudflare WAF
Seven alternativesAWS WAF, Akamai App & API Protector, F5 BIG-IP Advanced WAF, Fastly Next-Gen WAF, Google Cloud Armor, Imperva Cloud WAF / WAF Gateway, Microsoft Azure WAF
Cloudflare Enterprise WAF
One alternativeAkamai App & API Protector
against: AWS, Azure, Fastly Next-Gen WAF, Google Cloud Armor
Cloudflare
Three alternativesAkamai, F5, Imperva
against: AWS WAF
against: Barracuda, Cloudflare, F5 NGINX ModSecurity WAF, Imperva, ModSecurity
Llama 4 Maverickno first choiceno first choiceHeldno first choiceCloudflare WAF
Three alternativesAWS WAF, Azure Web Application Firewall, Imperva Cloud WAF
no first choiceagainst: Imperva
Qwen 3.7 FlashCloudflare
Four alternativesAWS WAF, Akamai, F5, Imperva
CloudflareHeld
Five alternativesAWS Shield, AWS WAF, Akamai, Azure Front Door + WAF, Radware
F5, Imperva
Three alternativesAWS WAF, Akamai, Cloudflare
Cloudflare
Two alternativesF5, Fortinet
against: AWS WAF, Azure WAF
no first choiceagainst: AWS WAF, Azure WAF
Kimi K2Akamai App & API Protector, Cloudflare WAF
Three alternativesAWS WAF, F5 BIG-IP Advanced WAF, Imperva Cloud WAF
Akamai App & API Protector, CloudflareChanged
Three alternativesF5 Distributed Cloud, Fastly Next-Gen WAF, Imperva
against: AWS WAF + AWS Bot Control
Cloudflare
Seven alternativesAWS WAF, Akamai, F5, Fastly, Fortinet FortiWeb, Imperva, Radware
Cloudflare
One alternativeImperva Cloud WAF
against: AWS WAF, Azure WAF, GCP Cloud Armor
no first choice
Seven alternativesAWS WAF, Akamai, Azure WAF, Cloudflare, F5, Fortinet, Imperva
against: AWS WAF, Azure WAF, GCP Cloud Armor, Imperva, ModSecurity
GLM 4.7 FlashXImperva Cloud WAAP
Five alternativesAWS WAF, Akamai App & API Protector, Cloudflare WAF, F5 BIG-IP Advanced WAF, Fortinet FortiWeb
against: Barracuda WAF
Akamaya App & API ProtectorChanged
Two alternativesF5 Advanced WAF, Imperva
no first choice
Nine alternativesAWS WAF, Akamai App & API Protector, Barracuda Web Application Firewall, Cloudflare WAF, F5 BIG-IP Advanced WAF, Fastly Next-Gen WAF, Fortinet FortiWeb, Google Cloud Armor, Imperva Cloud WAF
Cloudflare Enterprise WAF
Three alternativesAWS WAF, F5 BIG-IP Advanced WAF, Imperva WAF
no first choiceagainst: F5 NGINX ModSecurity WAF, Fortinet FortiWeb, Hillstone Networks WAF, Qualys Web Application Firewall, StackPath WAF, Trustwave ModSecurity
MiniMax M2.5Akamai
Four alternativesFastly Next-Gen WAF, Imperva, Open-appsec / CloudGuard, Radware Cloud WAF
Akamai, ImpervaChanged
Two alternativesCloudflare, F5
Cloudflare WAF
Three alternativesAWS WAF, Akamai App & API Protector, Imperva WAF
Cloudflare
Two alternativesAkamai App & API Protector, Imperva WAF
against: AWS WAF, Azure WAF, GCP Cloud Armor
no first choiceagainst: Akamai, Cloudflare, F5, Fastly, Fortinet, Imperva, Radware Cloud WAF
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

05The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 12:42no04 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 12:08yes57 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-17 11:05yes718 s
Direct recommendationPerplexity Sonarsonar2026-09-17 12:28yes204 s
Direct recommendationGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-17 11:46yes2813 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-17 14:03yes54 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 10:14yes1013 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 09:41yes52 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 11:54no036 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-17 13:16yes1526 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 09:30yes26151 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 11:12yes517 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 11:09yes1612 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 09:57yes45 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-17 12:38yes920 s
ParaphrasePerplexity Sonarsonar2026-09-17 11:59yes176 s
ParaphraseGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-17 11:45yes3415 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-17 09:36yes55 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 09:30yes1816 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 12:52yes54 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 13:12yes533 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-17 11:41yes1521 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 10:36yes27200 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 12:30yes824 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 11:32yes98 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 13:31yes910 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-17 09:51yes1434 s
ComparativePerplexity Sonarsonar2026-09-17 13:47yes159 s
ComparativeGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-17 10:22yes2514 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-17 09:32yes910 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 11:28yes1624 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 11:02yes53 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 11:38no040 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-17 13:21yes836 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 12:03yes1077 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 11:15yes518 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 12:57yes189 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 10:25yes34 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-17 11:02yes1832 s
Budget constrainedPerplexity Sonarsonar2026-09-17 11:51yes206 s
Budget constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-17 13:53yes3520 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-17 12:14yes56 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 09:32yes2321 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 10:43yes53 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 12:23yes17127 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-17 13:38yes2538 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 10:40yes2382 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 14:13yes2063 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 11:28no08 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 10:36no011 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-17 10:24yes1030 s
Scale constrainedPerplexity Sonarsonar2026-09-17 09:52yes179 s
Scale constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-17 10:08yes1712 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-17 09:58no09 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 09:46yes1016 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 11:48yes53 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 14:12no034 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-17 11:09yes1561 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 13:43yes1483 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 11:02no065 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 14:15yes158 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 12:17yes47 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-17 14:11yes2127 s
Negative framingPerplexity Sonarsonar2026-09-17 13:17yes159 s
Negative framingGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-17 10:42yes2218 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-17 11:38yes56 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 09:33yes2421 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 12:59yes54 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 14:01yes26119 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-17 11:45yes2542 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 10:19yes29627 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 12:24yes2174 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

Category-scoped readings
None. Every name in this category resolved on its own.
Unresolved, counted raw
AWS CloudFront Flat-Rate Pricing Plans
AWS WAF + AWS Bot Control
Akamai Kona Site Defender + Akamai Bot Manager
Akamai WAF / Akamai App & API Protector
Akamai's Bot Manager
Akamaya App & API Protector
Azure Front Door + WAF
Azure Front Door / Application Gateway with WAF
Cisco Secure WAF
Cisco's Advanced WAF and Bot Protection
Citrix NetScaler
Cloudflare WAF + Bot Management
Cloudflare's Web Security Platform
Cyber Security Cloud
F5 / NGINX App Protect
F5 BIG-IP Advanced WAF / Distributed Cloud
F5 BIG-IP Advanced WAF / Distributed Cloud WAAP
F5 Distributed Cloud Bot Defense
F5 Distributed Cloud WAAP + Bot Defense
F5 WAF
F5 WAF / F5 Web App & API Protection
Fastly's Next-Gen WAF
Hillstone Networks WAF
Imperva Cloud WAAP
Imperva Cloud WAF / WAF Gateway
Imperva WAF & API Security (by Thales)
Imperva's Advanced Bot Protection
ModSecurity-based standalone/open-source WAFs
NetScaler Web Application Firewall (Citrix)
Nginx ModSecurity WAF
Prophaze WAF
Qualys Web Application Firewall
StackPath WAF
Trustwave ModSecurity
Discontinued, still offered
No shut-down product was recommended here.
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