IT AI Index
Index Vendors › AWS WAF · September 2026 Edition
AWS · 2 categories · Ranked

AWS WAF

129Judge labels
3First choices
29Negative labels
12 of 12Models named it
2Categories
September 2026 Edition. Every number here is derived from the raw labels under vendor table vv2026-09.2, every buyer segment counted.
Best standing
5% in WAF for mid-market buyers
Rank 3 of 87 in the mid-market standingaccepted challenger
1 of 12 models made it the first choice on the direct prompt; 13% of its 38 labels there were negative.
By buyer segmentRead the same way at every buyer size.
In waf · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named AWS WAF for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrant
Web application firewallsNetwork and edge5%3 of 8713%38accepted challenger
DDoS protectionNetwork and edge0%15 of 510%3under 10 labels · led by Cloudflare at 93%

Movement

This is the first edition on this tier, so no move can be computed for AWS WAF yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated AWS WAF across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.
ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.513004
GPT-5.4 mini03003
Gemini 3.5 Flash04127
Perplexity Sonar02002
Grok 4.1 Fast03115
Mistral Small00101
DeepSeek V4 Flash03104
Llama 4 Maverick00101
Qwen 3.7 Flash04015
Kimi K211114
GLM 4.7 FlashX11103
MiniMax M2.502002

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct25 labels1
Paraphrase15 labelsNone
Comparative33 labelsNone
Budget-constrained21 labels1
Scale-constrained18 labels1
Negative17 labels2not counted in share
First choiceAlternativeMentionNegative129 labels in all, every segment counted; 3 of the 5 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Cloudflare WAF and AWS WAF are recommended for most clients because they have low false‑positive rates” GLM 4.7 FlashX · WAF · negative prompt · first choice
“I'd suggest evaluating Cloudflare WAF or AWS WAF (if using AWS) as starting points” Claude Haiku 4.5 · WAF · direct prompt · first choice
“Fastest time-to-value | Cloudflare or AWS WAF” Kimi K2 · WAF · scale prompt · first choice
“If you're already heavily invested in AWS or need on‑premises hardware, AWS WAF or F5 BIG‑IP become compelling alternatives” GLM 4.7 FlashX · WAF · direct prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Out of the box, AWS WAF is essentially a blank canvas... It requires deep cloud-engineering expertise to manage, meaning high operational overhead” Gemini 3.5 Flash · WAF · direct prompt · soft negative
“Be cautious of cloud WAFs unless you configure specific rules to block or inspect oversize/padded request bodies.” Gemini 3.5 Flash · WAF · negative prompt · soft negative
“Complicated rules hard to maintain; support delays; frequent evasions (e.g., parsing bugs).” Grok 4.1 Fast · WAF · negative prompt · soft negative
“AWS WAF is very granular, which leads to high operational overhead.” Qwen 3.7 Flash · WAF · negative prompt · soft negative

Named alongside

The products named in the same answers as AWS WAF, over the 129 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and AWS WAF was named but was not.
ProductSame answerTook the first choice insteadHead to head
Imperva57 of 1293Not in the top three
Akamai51 of 1291Not in the top three
Azure WAF32 of 1290Not in the top three
Sucuri26 of 1291Not in the top three
ModSecurity26 of 1290Not in the top three
Akamai App & API Protector25 of 1295Not in the top three
F521 of 1291Not in the top three
Fastly19 of 1291Not in the top three
A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named AWS WAF. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 94 of the 129 answers that named AWS WAF and are not a share of its labels.

Domains cited

wafplanet.com57
cyberpress.org53
cybersecuritynews.com52
expertinsights.com51
openappsec.io47
imperva.com40
radware.com27
geekflare.com23
indusface.com22
g2.com20

392 of the 392 domain citations in answers naming AWS WAF came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Names read as AWS WAF

What the judge wrote, as written, with how often. The vendor table decides that these count as AWS WAF; a claim can dispute any of them.
AWS Shield & AWS WAF 1
Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when AWS WAF's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as AWS WAF, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at aws.amazon.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.