Every category where a model named AWS WAF + Bot Control for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Bot management	Network and edge	0%	13 of 83	12%	8	under 10 labels · led by Cloudflare Bot Management at 56%
Web application firewalls	Network and edge	0%	19 of 82	0%	4	under 10 labels · led by Cloudflare WAF at 69%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Movement

This is the first edition on this tier, so no move can be computed for AWS WAF + Bot Control yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated AWS WAF + Bot Control across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0
GPT-5.4 mini	1	0	0	1
Gemini 3.5 Flash	0	0	0	0
Perplexity Sonar	0	0	0	0
Grok 4.20	1	0	0	1
Mistral Small	0	1	0	1
DeepSeek V4 Flash	1	0	0	1
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	1	0	0	1
Kimi K2	0	1	0	1
GLM 4.7 FlashX	0	0	0	0
MiniMax M2.5	0	0	0	0
GPT-6 Luna	3	1	0	4
Muse Glimmer 30B	1	0	1	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct2 labelsNone

Paraphrase12 labelsNone

Comparative4 labelsNone

Budget-constrained6 labelsNone

Scale-constrained5 labelsNone

Negative3 labels1not counted in share

First choiceAlternativeMentionNegative32 labels in all, every segment counted; 0 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“You're heavily invested in AWS: evaluate AWS WAF Bot Control first; it integrates with AWS, but costs depend on web ACLs” GPT-6 Luna · Bot management · paraphrase prompt · alternative

“the practical shortlist item for AWS-heavy teams that prefer managed bot controls inside the WAF layer they already use” Muse Glimmer 30B · WAF · paraphrase prompt · alternative

“AWS WAF + Bot Control (if you're AWS-native): Pay-per-use ... but requires more config and AWS integration.” Grok 4.20 · WAF · paraphrase prompt · alternative

“AWS WAF Bot Control may be a convenient alternative, but its costs depend on the number of web ACLs” GPT-6 Luna · Bot management · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Test AWS WAF Bot Control managed rule group for monitoring/blocking pervasive bots, but watch request-based billing.” Muse Glimmer 30B · Bot management · budget prompt · soft negative

Named alongside

The products named in the same answers as AWS WAF + Bot Control, over the 32 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and AWS WAF + Bot Control was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Cloudflare Bot Management20 of 3212Not among the top eight

Akamai Bot Manager13 of 320Not among the top eight

DataDome12 of 322Not among the top eight

Cloudflare WAF8 of 328Not among the top eight

Imperva Advanced Bot Protection8 of 320Not among the top eight

Akamai App & API Protector6 of 320Not among the top eight

Imperva Cloud WAF5 of 320Not among the top eight

HUMAN Security4 of 321Not among the top eight

Kasada4 of 321Not among the top eight

F5 Distributed Cloud Bot Defense4 of 320Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named AWS WAF + Bot Control. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 29 of the 32 answers that named AWS WAF + Bot Control and are not a share of its labels.

Domains cited

developers.cloudflare.com22

aws.amazon.comYour site16

docs.aws.amazon.comYour site10

cequence.ai9

datadome.co8

akamai.com7

cloudflare.com7

radware.com7

securityboulevard.com7

cside.com6

Seventy-three of the ninety-nine domain citations in answers naming AWS WAF + Bot Control came from somebody else's page.

Pages cited

developers.cloudflare.com/bots10

aws.amazon.com/waf/pricing9

aws.amazon.com/waf/features/bot-control7

developers.cloudflare.com/bots/get-started/bot-management7

cside.com/blog/best-bot-detection-software6

securityboulevard.com/2024/02/13-top-bot-management-software-in-the-market-for-20246

developers.cloudflare.com/bots/get-started/bot-fight-mode5

docs.aws.amazon.com/waf/latest/developerguide/waf-bot-control.html5

Pages are listed as the models cited them.

Search and answers

Where AWS WAF + Bot Control stands in Google search beside where it stands in the models' answers.

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In search

Google, US estimates

Searches for its name, Google: not counted (“aws waf + bot control”)
AI search demand for its name, est.: 7 a month
Its own site: It sits on AWS's site (aws.amazon.com), so there are no site figures for it alone

In answers

This edition

Share of first choices

rank 13 of 83 in bot management

Segment leader

56%

Cloudflare Bot Management

First choices: 0 across its categories
Named in: 32 answers
Its own site cited: in 29 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Names read as AWS WAF + Bot Control

What the judge wrote, as written, with how often. The vendor table decides that these count as AWS WAF + Bot Control; a claim can dispute any of them.

AWS WAF Bot Control 9

Follow AWS WAF + Bot Control

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

AWS is the company behind AWS WAF + Bot Control.

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On record

Company records

Also from AWS: AWS ACM, AWS ACM Private CA, AWS ALB, AWS ALB/ELB, AWS ALB/NLB, AWS API Gateway HTTP APIs, AWS Amazon Aurora, AWS App Runner and 87 more

In its own words

Stated by the vendor, not checked

Positioning: gives you visibility and control over common and pervasive bot traffic that can consume excess resources, skew metrics, cause downtime, or perform other undesired activities
aws.amazon.com/waf/features/bot-control
For: content owners
aws.amazon.com/waf/features/bot-control
Price stated: free usage tier aws.amazon.com/waf/features/bot-control
Starting price: 10 aws.amazon.com/blogs/aws/reduce-unwanted-traffic-on-your-web-site-with-aws-bot-control
Free plan or trial: free usage tier for common use cases aws.amazon.com/waf/features/bot-control
Hosting: all AWS Regions where AWS WAF is availableN. Virginia (us-east-1)AWS Canada West (Calgary)AWS Asia Pacific (Malaysia)
Not stated on the pages read: Integrations, certifications, customers

What AWS WAF + Bot Control's own pages state, read October 5, 2026: aws.amazon.com/waf/features/bot-control, aws.amazon.com/blogs/aws/reduce-unwanted-traffic-on-your-web-site-with-aws-bot-control, aws.amazon.com/blogs/networking-and-content-delivery/how-to-optimize-content-for-search-engines-with-aws-waf-bot-control-and-amazon-cloudfront, aws.amazon.com/blogs/networking-and-content-delivery/how-to-use-aws-waf-bot-control-for-targeted-bots-signals-and-mitigate-evasive-bots-with-adaptive-user-experience, aws.amazon.com/about-aws/whats-new/2025/04/aws-waf-targeted-bot-fraud-control-two-regions. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when AWS WAF + Bot Control's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as AWS WAF + Bot Control, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for AWS WAF + Bot Control by email, built from the raw record of the edition. It shows:

where AWS WAF + Bot Control is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name AWS WAF + Bot Control, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.