Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 60 → 56 of 62
1 category · RankedF5 BIG-IP Advanced WAF
52Judge labels
2First choices
12Negative labels
14 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
4% in WAF for enterprise buyers
Rank 17 of 82 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 24% of its 21 labels there were negative.
What the models named instead of F5 BIG-IP Advanced WAF →By buyer segmentRead the same way at every buyer size.
Small business70 of 75
0%3 labels
under the label threshold
Mid-market17 of 82
0%21 labels
accepted challenger
Enterprise4 of 90
4%28 labels
accepted challenger
In waf · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named F5 BIG-IP Advanced WAF for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Web application firewalls | Network and edge | 0% | 17 of 82 | 24% | 21 | accepted challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, F5 BIG-IP Advanced WAF held within the floor in its one category: no change cleared 11 points.
Best category · WAF · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 12 → 17 of 80
Enterprise▲+5Since September 2026: 0% → 5%, +5 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
5%from 0% in September 2026
Inside the floor by 6 pointsRank 12 → 4 of 77
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| WAF | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 12 → 17 of 82 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated F5 BIG-IP Advanced WAF across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated F5 BIG-IP Advanced WAF across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 1 | 1 |
| Gemini 3.5 Flash | 0 | 0 | 1 | 0 | 1 |
| Perplexity Sonar | 0 | 0 | 1 | 0 | 1 |
| Grok 4.20 | 0 | 1 | 1 | 0 | 2 |
| Mistral Small | 0 | 1 | 1 | 0 | 2 |
| DeepSeek V4 Flash | 0 | 2 | 0 | 3 | 5 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 0 | 1 | 1 | 0 | 2 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 1 | 2 |
| MiniMax M2.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 1 | 0 | 0 | 1 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct11 labels2
Paraphrase2 labelsNone
Comparative15 labelsNone
Budget-constrained6 labelsNone
Scale-constrained10 labelsNone
Negative8 labels1not counted in share
First choiceAlternativeMentionNegative52 labels in all, every segment counted; 2 of the 3 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“F5 BIG-IP WAF provides advanced threat intelligence updates with customizable rules and support for multiple protocols” Claude Haiku 4.5 · WAF · comparative prompt · alternative
“Best for: Large enterprises needing flexible, high-performance WAF with complex configuration options” Mistral Small · WAF · comparative prompt · alternative
“best for organizations already using F5. Requires deep F5 expertise to configure and manage.” DeepSeek V4 Flash · WAF · comparative prompt · alternative
“Choose F5 if you are a large enterprise requiring high-performance hardware appliances” Qwen 3.7 Flash · WAF · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Outdated F5 BIG-IP Appliances... F5 has had recent critical vulnerabilities (CVE-2024-27983) that allow for Remote Code Execution” GLM 4.7 FlashX · WAF · negative prompt · soft negative
“Older F5 BIG-IP ASM/Advanced WAF versions — Complex configuration, high false-positive rates, and older signature databases” DeepSeek V4 Flash · WAF · negative prompt · soft negative
“more enterprise-grade... typically quote enterprise-level (often several thousand dollars/month)” DeepSeek V4 Flash · WAF · direct prompt · soft negative
“it's frequently strong technically, but may be heavier operationally” GPT-5.4 mini · WAF · direct prompt · soft negative
Named alongside
The products named in the same answers as F5 BIG-IP Advanced WAF, over the 52 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and F5 BIG-IP Advanced WAF was named but was not.ShowHide
Named alongside
The products named in the same answers as F5 BIG-IP Advanced WAF, over the 52 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and F5 BIG-IP Advanced WAF was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named F5 BIG-IP Advanced WAF. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 46 of the 52 answers that named F5 BIG-IP Advanced WAF and are not a share of its labels.
Domains cited
radware.com33
imperva.com25
openappsec.io21
checkpoint.com17
cybersecuritynews.com17
guideflow.com15
wafplanet.com13
comparitech.com12
gartner.com12
geekflare.com11
176 of the 176 domain citations in answers naming F5 BIG-IP Advanced WAF came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
f5.com is not in Google's top ten for any of the category's searches. In the answers, F5 BIG-IP Advanced WAF takes 0% of first choices and Cloudflare WAF takes 69%.ShowHide
Search and answers
f5.com is not in Google's top ten for any of the category's searches. In the answers, F5 BIG-IP Advanced WAF takes 0% of first choices and Cloudflare WAF takes 69%.
ShowHideIn search
Google, US estimatesPosition for “web application firewall”
–
not in the top ten
Position for “web application firewalls”
–
not in the top ten
- Searches for its name, Google
- 50 a month (“f5 big-ip advanced waf”)
- AI search demand for its name, est.
- 0 a month
- Organic visits to its site
- about 178,423 a month
- Searches its site ranks for
- 34,068 · 1,976 in the top three
- Sites linking to it
- 36,879
- Paid Google search
- 2 searches its ads show for, about 136 clicks and $5 a month (estimate)
In answers
This editionShare of first choices
0%
rank 17 of 82 in WAF
Segment leader
69%
Cloudflare WAF
- First choices
- 2 across its categories
- Named in
- 52 answers
- Its own site cited
- in 46 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on f5.com
17,480
subdomains included
Content
5,031
counted in the table below
Documentation
9,823
Product · Integration
233 · 111
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 2,764 | 0 | 2026-05-12 | WAF, API gateways | |
| Glossary or explainer | 523 | 0 | 2026-03-31 | IaC, ASM | |
| Webinar or virtual event | 498 | 3 | 2026-08-06 | WAF, CDN | |
| News or press | 492 | 1 | 2026-09-17 | WAF, DDoS | |
| Report or ebook | 253 | 0 | 2026-03-27 | WAF, MFA | |
| Comparison | 156 | 9 | 2026-08-18 | API management, API gateways | |
| Conference or event | 154 | 6 | 2026-09-01 | WAF, DDoS | |
| Case study | 98 | 8 | 2026-09-11 | WAF | |
| Podcast or video | 91 | 0 | 2025-11-14 | API gateways, API management | |
| Template or tool | 2 | 0 | 2025-07-07 |
Most recent
- 2026-09-17F5 positioned as market shaper in the gartner emerging market quadrant for ai application news or press
- 2026-09-11Hcww secures resilient water services in egypt with f5 adsp case study
- 2026-09-02Rackspace technology accelerates growth with f5 innovation and tools case study
- 2026-09-01Healthcare system adopts hipaa compliant ai with f5 case study
- 2026-09-01F5 to participate in upcoming financial conference 0926 conference or event
- 2026-08-31Four reasons not to miss the f5 post mythos security summit conference or event
Events in person
Last twelve months
- September 22, 2026F5 Partner Gala DinnerReif Kushiyaki Seasons, Egypt · hosted
- September 16, 2026Accelerate & Secure Enterprise AI Pipelines with F5 and NetAppNUSS Suntec City Guild House · hosted
- September 9, 2026F5 Solution Day Riyadh 2026Movenpick Hotel and Residences Riyadh, Riyadh, Saudi Arabia · hosted
As the event pages on f5.com state them, read September 28, 2026.
How it is countedHide how it is counted
Every page f5.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as F5 BIG-IP Advanced WAF
What the judge wrote, as written, with how often. The vendor table decides that these count as F5 BIG-IP Advanced WAF; a claim can dispute any of them.
F5 13F5 (BIG-IP & NGINX) 1F5 (NGINX App Protect, Advanced WAF) 1F5 Advanced 1F5 BIG-IP Advanced WAF / Distributed Cloud WAAP 1F5 Big-Ip Advanced WAF 1
Follow F5 BIG-IP Advanced WAF
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
F5 BIG-IP Advanced WAF is its own company.ShowHide
The company
F5 BIG-IP Advanced WAF is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Web application firewall
- Free plan or trial
- Free Trials f5.com
- Customers named
- Rackspace TechnologiesDocusignNTUA
- Not stated on the pages read
- Who it is for, price, starting price, integrations, certifications, hosting
What F5 BIG-IP Advanced WAF's own pages state, read September 28, 2026: f5.com, trust.f5.com, f5.com/products/waf, f5.com/case-studies, f5.com/partners. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when F5 BIG-IP Advanced WAF's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as F5 BIG-IP Advanced WAF, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for F5 BIG-IP Advanced WAF by email, built from the raw record of the edition. It shows:
- where F5 BIG-IP Advanced WAF is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name F5 BIG-IP Advanced WAF, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.