61% of first choices, clear leader.
Google Secret Manager is made by Google, whose model Gemini 3.5 Flash is in the set. On the four share prompts that model made it the first choice zero times of 4; the other eleven models zero times of 44. Lab treatment is defined on the method page; the row is marked, not excluded.
“"**Avoid AWS Secrets Manager** for your use case — the per-secret pricing ($0.40/month) becomes prohibitively expensive"” Muse Glimmer 30B, paraphrase prompt
“HashiCorp's HCP Vault Secrets page states it will be retired on **2026-06-30**, so enterprises should avoid adopting it for new long-term deployments now.” GPT-5.4 mini, negative prompt
“**Avoid:** Native-only tools like **AWS Secrets Manager** or **Azure Key Vault** as your central authority.” Qwen 3.7 Flash, negative prompt
“While AWS Secrets Manager, Azure Key Vault, or Google Cloud Secret Manager may work well for single-cloud deployments, they become problematic in multi-cloud and hybrid environments.” MiniMax M2.5, negative prompt
77 of 84 answers in this category came back with a source list, from 14 of 12 models: citations where the model returns them, or the search results it consulted. 1142 links across 239 sites, every framing counted. Ranked by the number of answers carrying the site or page.
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| HashiCorp Vault hashicorp.com | 61% | 357 | 5,400 | 317 | 173,934 | $26 | 29 | 7 |
| CyberArk cyberark.com CyberArk Secrets Manager 4%, CyberArk Conjur 2%, CyberArk Identity Security Platform 2% | 8% | 100 | 22,200 | 1,253 | 147,793 company | $62 | 0 | |
| Infisical infisical.com | 6% | 159 | 4,400 | 40 | 4,742 | 14 | 3 | |
| Akeyless akeyless.io | 4% | 155 | 1,000 | 16 | 3,357 | $916 | 24 | 2 |
| AWS parent site AWS Secrets Manager 4% | 4% | 191 | 368,000 | 114,001 | ||||
| Doppler doppler.com | 4% | 163 | 90,500 | 11,875 | 2,255 | 12 | ||
| OpenBao openbao.org | 4% | 41 | 1,600 | 13 | 1,491 | |||
| Azure parent site Azure Key Vault 2% | 2% | 136 | 301,000 | 47,904 | ||||
| Google Secret Manager cloud.google.com | 2% | 102 | 1,000 | 46 | 7,405,347 | |||
| 1Password 1password.com 1Password Business or Enterprise 2%, 1Password 0% | 2% | 281 | 201,000 | 3,085 | 927,263 | 120 |
Google's top ten for the three searches hold 20 sites; 6 of them are among the sites the models cited here (akeyless.io, blog.gitguardian.com, cycode.com, hashicorp.com, infisical.com, pulumi.com). The first result for “best secrets management tool” is tigergate.dev.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 08:30 | yes | 18 | 9 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 11:46 | yes | 3 | 4 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 08:09 | yes | 11 | 25 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-10-01 09:57 | yes | 33 | 4 s |
| Direct recommendation | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 13:02 | yes | 23 | 15 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 11:37 | yes | 5 | 2 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 10:34 | yes | 19 | 27 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 12:29 | yes | 5 | 1 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 13:24 | yes | 5 | 28 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 09:29 | yes | 15 | 19 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 08:10 | yes | 22 | 35 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 09:40 | no | 0 | 10 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 09:10 | yes | 9 | 7 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 10:22 | yes | 4 | 5 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 12:41 | yes | 13 | 23 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-10-01 13:39 | yes | 25 | 6 s |
| Paraphrase | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 13:35 | yes | 25 | 8 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 13:28 | yes | 5 | 4 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 11:18 | yes | 20 | 27 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 13:39 | yes | 5 | 3 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 08:40 | no | 0 | 32 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 13:32 | yes | 23 | 28 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 09:07 | yes | 15 | 56 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 10:11 | no | 0 | 54 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 08:30 | yes | 9 | 9 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 08:04 | yes | 5 | 13 s |
| Comparative | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 13:43 | yes | 18 | 29 s |
| Comparative | Perplexity Sonar | sonar | 2026-10-01 12:13 | yes | 21 | 6 s |
| Comparative | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 09:08 | yes | 21 | 9 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 07:52 | yes | 9 | 10 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 08:28 | yes | 23 | 49 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 10:21 | yes | 5 | 1 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 11:41 | yes | 19 | 39 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 09:33 | yes | 15 | 23 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 10:51 | yes | 24 | 34 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 08:07 | yes | 16 | 32 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 11:31 | yes | 17 | 9 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 13:12 | yes | 4 | 5 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 13:05 | yes | 17 | 29 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-10-01 09:34 | yes | 21 | 4 s |
| Budget constrained | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 10:38 | yes | 22 | 9 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 11:45 | yes | 5 | 4 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 09:13 | yes | 23 | 31 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 10:59 | yes | 5 | 1 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 12:27 | no | 0 | 27 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 12:35 | yes | 24 | 28 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 09:45 | yes | 22 | 370 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 09:23 | yes | 21 | 51 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 12:03 | yes | 19 | 13 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 12:40 | yes | 0 | 7 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 13:26 | yes | 8 | 25 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-10-01 12:40 | yes | 26 | 6 s |
| Scale constrained | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 12:06 | yes | 14 | 10 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 10:47 | no | 0 | 8 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 11:40 | yes | 24 | 48 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 11:14 | yes | 5 | 2 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 09:51 | no | 0 | 33 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 11:11 | yes | 15 | 29 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 12:01 | yes | 22 | 91 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 13:47 | yes | 5 | 20 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 13:28 | yes | 17 | 11 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 12:02 | yes | 5 | 10 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 10:11 | yes | 35 | 27 s |
| Negative framing | Perplexity Sonar | sonar | 2026-10-01 09:58 | yes | 21 | 5 s |
| Negative framing | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 12:17 | yes | 22 | 7 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 08:27 | yes | 5 | 5 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 09:03 | yes | 25 | 37 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 07:37 | yes | 5 | 2 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 13:35 | yes | 15 | 70 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 09:13 | yes | 22 | 31 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 12:49 | yes | 21 | 90 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 09:03 | yes | 17 | 81 s |
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
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