Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 9 → 7 of 41
2 categories · RankedGoogle Secret Manager
114Judge labels
1First choices
22Negative labels
14 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
2% in Secrets for enterprise buyers
Rank 12 of 59 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 10% of its 31 labels there were negative.
What the models named instead of Google Secret Manager →By buyer segmentRead the same way at every buyer size.
Small business7 of 43
0%31 labels
accepted challenger
Mid-market12 of 59
0%31 labels
accepted challenger
Enterprise10 of 53
2%40 labels
criticized challenger
In secrets · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Google Secret Manager for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Secrets management | Identity and access | 0% | 12 of 59 | 10% | 31 | accepted challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Non-human identity management | Identity and access | 0% | 64 of 128 | 0% | 1 | under 10 labels · led by JumpCloud at 14% |
Movement
Since September 2026, Google Secret Manager held within the floor in all two categories: no change cleared 11 points.
Best category · Secrets · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 10 → 12 of 54
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 10 → 14 of 53
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Secrets | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 10 → 12 of 59 |
| NHI management | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 64 of 128, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Google Secret Manager across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Google Secret Manager across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 1 | 1 |
| GPT-5.4 mini | 0 | 2 | 0 | 0 | 2 |
| Gemini 3.5 Flash | 0 | 4 | 1 | 0 | 5 |
| Perplexity Sonar | 0 | 1 | 1 | 1 | 3 |
| Grok 4.20 | 0 | 2 | 2 | 1 | 5 |
| Mistral Small | 0 | 1 | 1 | 0 | 2 |
| DeepSeek V4 Flash | 0 | 2 | 1 | 0 | 3 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 2 | 0 | 0 | 2 |
| Kimi K2 | 0 | 1 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 1 | 1 | 0 | 2 |
| MiniMax M2.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-6 Luna | 0 | 2 | 0 | 0 | 2 |
| Muse Glimmer 30B | 0 | 1 | 2 | 0 | 3 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct14 labelsNone
Paraphrase15 labelsNone
Comparative29 labelsNone
Budget-constrained20 labelsNone
Scale-constrained19 labels1
Negative17 labels1not counted in share
First choiceAlternativeMentionNegative114 labels in all, every segment counted; 1 of the 2 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Tools like AWS Secrets Manager, Azure Key Vault, or GCP Secret Manager handle the storage and dynamic rotation of credentials natively.” Gemini 3.5 Flash · NHI management · budget prompt · alternative
“Choose Google Secret Manager if you want a straightforward GCP secret store with versioning and replication.” GPT-5.4 mini · Secrets · comparative prompt · alternative
“Why it’s great: Incredibly cheap. Keeping 50 secrets active costs only $3.00/month. No maintenance overhead.” Gemini 3.5 Flash · Secrets · budget prompt · alternative
“can also be inexpensive for small projects, with one source describing it as costing only a few dollars a month” Perplexity Sonar · Secrets · budget prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Cloud-vendor tools (e.g., AWS Secrets Manager, Google Secret Manager, Azure Key Vault): Why cautious? Strong vendor lock-in” Grok 4.20 · Secrets · negative prompt · soft negative
“offers a generous always-free tier and may ultimately be free though they can be complex to operate” Claude Haiku 4.5 · Secrets · budget prompt · soft negative
“can create fragmentation if you operate in multi-cloud setups” Perplexity Sonar · Secrets · negative prompt · soft negative
Named alongside
The products named in the same answers as Google Secret Manager, over the 114 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Google Secret Manager was named but was not.ShowHide
Named alongside
The products named in the same answers as Google Secret Manager, over the 114 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Google Secret Manager was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Google Secret Manager. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 102 of the 114 answers that named Google Secret Manager and are not a share of its labels.
Domains cited
blog.gitguardian.com49
infisical.com48
cybersecuritynews.com46
guideflow.com42
startwithidentity.com39
doppler.com35
akeyless.io32
cycode.com31
blog.railway.com26
cyberpress.org26
374 of the 374 domain citations in answers naming Google Secret Manager came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
cloud.google.com is not in Google's top ten for any of the category's searches. In the answers, Google Secret Manager takes 0% of first choices and HashiCorp Vault takes 31%.ShowHide
Search and answers
cloud.google.com is not in Google's top ten for any of the category's searches. In the answers, Google Secret Manager takes 0% of first choices and HashiCorp Vault takes 31%.
ShowHideIn search
Google, US estimatesPosition for “secrets management tool”
–
not in the top ten
Position for “secrets management tools”
–
not in the top ten
- Searches for its name, Google
- 1,000 a month (“google secret manager”)
- AI search demand for its name, est.
- 46 a month
- Organic visits to its site
- about 7,405,347 a month
- Searches its site ranks for
- 70,320 · 16,032 in the top three
- Sites linking to it
- 201,334
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
Ads on Google
None found in Google's ad transparency records for the US
In answers
This editionShare of first choices
0%
rank 12 of 59 in secrets
Segment leader
31%
HashiCorp Vault
- First choices
- 1 across its categories
- Named in
- 114 answers
- Its own site cited
- in 102 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on cloud.google.com
79
subdomains included
Content
67
counted in the table below
Documentation
6
Product · Integration
0 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 37 | 14 | 2026-09-28 | API management | |
| Case study | 19 | undated | |||
| Conference or event | 4 | undated | |||
| Report or ebook | 2 | undated | |||
| Glossary or explainer | 2 | undated | |||
| Webinar or virtual event | 1 | undated | |||
| Template or tool | 1 | undated | |||
| News or press | 1 | undated |
Most recent
- 2026-09-28Storage optimized z4d vm and bare metal instances blog
- 2026-09-28Accelerate geospatial coding with ai in google earth engine blog
- 2026-09-25Storage intelligence advisor and batch operations updates blog
- 2026-09-25Memorystore for valkey 9 1 3x qps caching blog
- 2026-09-252026 gartner magic quadrant for container management blog
- 2026-09-24Gemini 3 8 live with live avatar is now generally available blog
How it is countedHide how it is counted
Every page cloud.google.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Google Secret Manager
What the judge wrote, as written, with how often. The vendor table decides that these count as Google Secret Manager; a claim can dispute any of them.
Google Cloud Secret Manager 10GCP Secret Manager 5AWS/GCP Secret Manager 1
Follow Google Secret Manager
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Google Secret Manager is its own company.ShowHide
The company
Google Secret Manager is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Free plan or trial
- $300 in free credit cloud.google.com
- Not stated on the pages read
- Positioning, who it is for, price, starting price, integrations, certifications, hosting, customers
What Google Secret Manager's own pages state, read October 5, 2026: cloud.google.com. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Google Secret Manager's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Google Secret Manager, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Google Secret Manager by email, built from the raw record of the edition. It shows:
- where Google Secret Manager is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Google Secret Manager, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.