Small business▼−8Since September 2026: 15% → 7%, −8 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
7%from 15% in September 2026
Inside the floor by 3 pointsRank 3 of 68, unchanged
Delinea · 3 categories · RankedDelinea Secret Server
191Judge labels
28First choices
27Negative labels
14 / 14Models named it
3Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
37% in PAM for mid-market buyers
Rank 1 of 73 in the mid-market standingendorsed leader
8 of 14 models made it the first choice on the direct prompt; 5% of its 62 labels there were negative.
What the models named instead of Delinea Secret Server →By buyer segmentStrongest at mid-market.
Small business3 of 75
6%38 labels
accepted challenger
Mid-market1 of 73
37%62 labels
endorsed leader
Enterprise4 of 55
8%66 labels
accepted challenger
In pam · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Delinea Secret Server for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Privileged access management | Identity and access | 37% | 1 of 73 | 5% | 62 | endorsed leader | ▲+6Since September 2026: 30% → 35%, +6 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Secrets management | Identity and access | 2% | 10 of 59 | 0% | 7 | under 10 labels · led by HashiCorp Vault at 31% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Business password managers | Identity and access | 0% | 15 of 35 | 0% | 1 | under 10 labels · led by 1Password at 47% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, Delinea Secret Server held within the floor in all three categories: no change cleared 11 points.
Best category · PAM · by segment
Mid-market▲+6Since September 2026: 30% → 35%, +6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
35%from 30% in September 2026
Inside the floor by 5 pointsRank 1 of 68, unchanged
Enterprise▼−6Since September 2026: 16% → 10%, −6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
10%from 16% in September 2026
Inside the floor by 5 pointsRank 2 → 3 of 50
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| PAM | 30% | 35% | ▲+6Since September 2026: 30% → 35%, +6 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 1 of 73, unchanged |
| Secrets | 0% | 2% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 22 → 10 of 59 |
| Password managers | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 15 of 35, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Delinea Secret Server across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Delinea Secret Server across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 2 | 1 | 0 | 4 |
| GPT-5.4 mini | 2 | 1 | 0 | 0 | 3 |
| Gemini 3.5 Flash | 0 | 4 | 0 | 1 | 5 |
| Perplexity Sonar | 1 | 2 | 0 | 0 | 3 |
| Grok 4.20 | 1 | 3 | 3 | 0 | 7 |
| Mistral Small | 2 | 1 | 3 | 0 | 6 |
| DeepSeek V4 Flash | 4 | 1 | 1 | 0 | 6 |
| Llama 4 Maverick | 0 | 0 | 3 | 0 | 3 |
| Qwen 3.7 Flash | 1 | 3 | 0 | 1 | 5 |
| Kimi K2 | 4 | 1 | 2 | 0 | 7 |
| GLM 4.7 FlashX | 1 | 4 | 1 | 0 | 6 |
| MiniMax M2.5 | 1 | 2 | 2 | 1 | 6 |
| GPT-6 Luna | 2 | 1 | 0 | 0 | 3 |
| Muse Glimmer 30B | 2 | 3 | 1 | 0 | 6 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct37 labels10
Paraphrase32 labels9
Comparative38 labels4not counted in share
Budget-constrained22 labels6
Scale-constrained29 labels3
Negative33 labels1not counted in share
First choiceAlternativeMentionNegative191 labels in all, every segment counted; 28 of the 33 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“I'd recommend Delinea Secret Server or KeeperPAM, with Delinea as the safer default if you expect more complex hybrid infrastructure” Perplexity Sonar · PAM · paraphrase prompt · first choice
“Delinea is specifically noted as well-suited for mid-sized organizations, offering ease of deployment, usability, and fast time to value” Mistral Small · PAM · paraphrase prompt · first choice
“"Mid-market and rapid deployment: Delinea offers the best balance of features and usability for organizations wanting fast time-to-value."” Muse Glimmer 30B · PAM · direct prompt · first choice
“I'd recommend starting with ManageEngine PAM360 or Delinea as they specifically target the mid-market” MiniMax M2.5 · PAM · paraphrase prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“user feedback often points to "transition friction"—updates to licenses, UIs, and support structures can be disjointed after these massive acquisitions.” Qwen 3.7 Flash · PAM · negative prompt · soft negative
“the brand has faced significant governance and security public relations issues... post-merger support response times have declined” Gemini 3.5 Flash · PAM · negative prompt · soft negative
“Multiple SQL injection vulnerabilities in Cloud Suite” MiniMax M2.5 · PAM · negative prompt · soft negative
Named alongside
The products named in the same answers as Delinea Secret Server, over the 187 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Delinea Secret Server was named but was not.ShowHide
Named alongside
The products named in the same answers as Delinea Secret Server, over the 187 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Delinea Secret Server was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Delinea Secret Server. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 167 of the 187 answers that named Delinea Secret Server and are not a share of its labels.
Domains cited
startwithidentity.com81
aimultiple.com66
netwrix.com65
cybersecuritynews.com62
delinea.comYour site54
securden.com44
expertinsights.com43
keepersecurity.com41
oneidentity.com37
tech-insider.org37
476 of the 530 domain citations in answers naming Delinea Secret Server came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where Delinea Secret Server stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where Delinea Secret Server stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimatesPosition for “privileged access management platform”
5
Position for “privileged access management platforms”
–
not in the top ten
- Searches for its name, Google
- 880 a month (“delinea secret server”)
- AI search demand for its name, est.
- 31 a month
- Its company's site
- delinea.com shared with Delinea's other products; the figures are the site's
- Organic visits to its site
- about 85,859 a month
- Searches its site ranks for
- 8,506 · 463 in the top three
- Sites linking to it
- 6,146
- Paid Google search
- 3 searches its ads show for, about 5 clicks and $78 a month (estimate)
In answers
This editionShare of first choices
37%
rank 1 of 73 in PAM
First choices
28
across its categories
- Named in
- 187 answers
- Its own site cited
- in 167 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as Delinea Secret Server
What the judge wrote, as written, with how often. The vendor table decides that these count as Delinea Secret Server; a claim can dispute any of them.
Delinea 37Delinea (formerly Thycotic) 4Delinea (formerly Thycotic + Centrify) 2Thycotic 2Delinea (Secret Server & Platform) 1Delinea (Secret Server + Privilege Manager) 1Delinea (Secret Server Cloud) 1Delinea (Secret Server) 1Delinea (Thycotic) 1Delinea (formerly Thycotic / Centrify) 1Delinea (formerly Thycotic/Centrify) 1Delinea (including StrongDM) 1Delinea PAM 1Delinea Platform 1Delinea Secret Server (Cloud Edition) 1Delinea Secret Server (Free Tier) 1Delinea Secret Server / Delinea Platform 1Delinea Secret Server Free Edition 1Thycotic Secret Server 1Thycotic/Delinea Secret Server 1
Follow Delinea Secret Server
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Delinea is the company behind Delinea Secret Server.ShowHide
The company
Delinea is the company behind Delinea Secret Server.
ShowHideOn record
Company records- Also from Delinea
- Delinea ITP, Delinea Identity Threat Protection
In its own words
Stated by the vendor, not checked- Positioning
- Protect your privileged accounts with our enterprise-grade Privileged Access Management (PAM) solution. Available both on-premise or in the cloud.
- For
- Secret Server on-premise customers
- Price stated
- Contact us for pricing delinea.com/products/secret-server
- Free plan or trial
- Your 30-day free Secret Server trial includes: Credential vault, customized user roles, full auditing; Automatic discovery and password changing, including service accounts; Custom approval workflows, powerful API, and enterprise-level security; Access for 10 users delinea.com/secret-server-free-trial
- Customers named
- Stewart Title Company
- Not stated on the pages read
- Starting price, integrations, certifications, hosting
What Delinea Secret Server's own pages state, read September 28, 2026: delinea.com/secret-server-free-trial, delinea.com/secret-server-migration-program, delinea.com/products/secret-server, delinea.com/demos/secret-server-product-demo, delinea.com/demos/secret-server-interactive-demos. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Delinea Secret Server's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Delinea Secret Server, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Delinea Secret Server by email, built from the raw record of the edition. It shows:
- where Delinea Secret Server is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Delinea Secret Server, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where Delinea Secret Server is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where Delinea Secret Server is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHideAI models recommend Delinea Secret Server first in Privileged access management this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.