Every category where a model named Netskope for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Data security posture management	Security operations	0%	34 of 105	0%	4	under 10 labels · led by Microsoft Purview at 18%
AI security platforms	Security operations	0%	74 of 233	0%	3	under 10 labels · led by SentinelOne Singularity at 11%
Insider risk management	Security operations	0%	29 of 84	0%	3	under 10 labels · led by Microsoft Purview Insider Risk Management at 22%
SD-WAN	Network and edge	0%	14 of 73	0%	3	under 10 labels · led by Fortinet Secure SD-WAN at 50%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Client-side protection	Security operations	0%	59 of 120	0%	2	under 10 labels · led by cside at 13%
Microsegmentation	Network and edge	0%	79 of 94	50%	2	under 10 labels · led by ColorTokens Xshield at 25%
Enterprise browsers	Security operations	0%	67 of 80	100%	1	under 10 labels · led by Google Password Manager at 26%
Next-generation firewalls	Network and edge	0%	41 of 83	0%	1	under 10 labels · led by Fortinet FortiGate at 73%	newNew since September 2026: not ranked then, 0% now.
Proxy and web data providers	Data platform	0%	43 of 92	0%	1	under 10 labels · led by Decodo at 41%

Movement

This is the first edition on this tier, so no move can be computed for Netskope yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Netskope across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	2	0	2
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	0	3	0	3
Perplexity Sonar	0	1	0	1
Grok 4.20	0	2	0	2
Mistral Small	0	1	0	1
DeepSeek V4 Flash	0	2	0	2
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	3	0	0	3
Kimi K2	0	1	0	1
GLM 4.7 FlashX	0	1	2	3
MiniMax M2.5	0	0	0	0
GPT-6 Luna	1	0	0	1
Muse Glimmer 30B	0	1	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct6 labelsNone

Paraphrase8 labels1

Comparative14 labelsNone

Budget-constrained5 labels2

Scale-constrained12 labels1

Negative6 labels1not counted in share

First choiceAlternativeMentionNegative51 labels in all, every segment counted; 4 of the 5 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Netskope is widely regarded as the best tool for seeing what is happening in the cloud.” Qwen 3.7 Flash · Insider risk · paraphrase prompt · alternative

“Prefer integrated SASE platforms (like Fortinet, Palo Alto, or Netskope).” Qwen 3.7 Flash · SD-WAN · negative prompt · alternative

“Need inline controls for cloud/SaaS data movement: evaluate Netskope.” GPT-6 Luna · Insider risk · comparative prompt · alternative

“look at Zscaler or Netskope (Cloud-based NGFW)” Qwen 3.7 Flash · Firewalls · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Why not a full-blown "alternative" enterprise browser (e.g., Island, Vivaldi, Talon, Netskope)?” GLM 4.7 FlashX · Enterprise browsers · paraphrase prompt · soft negative

“Subscription cost can add up; more suited to mid‑size or larger organizations” GLM 4.7 FlashX · Microsegmentation · budget prompt · soft negative

Named alongside

The products named in the same answers as Netskope, over the 51 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Netskope was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Zscaler15 of 510Not among the top eight

Microsoft Purview12 of 514Not among the top eight

Varonis Data Security Platform11 of 511Not among the top eight

Cyera9 of 511Not among the top eight

Prisma Cloud9 of 510Not among the top eight

Securiti8 of 511Not among the top eight

CrowdStrike8 of 510Not among the top eight

Wiz8 of 510Not among the top eight

BigID7 of 510Not among the top eight

Strac6 of 512Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Netskope. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 41 of the 51 answers that named Netskope and are not a share of its labels.

Domains cited

forcepoint.com13

strac.io13

g2.com12

cybersecuritynews.com11

gartner.com10

expertinsights.com8

startupstash.com8

aimultiple.com7

cpl.thalesgroup.com7

orca.security7

Ninety-six of the ninety-six domain citations in answers naming Netskope came from somebody else's page.

Pages cited

forcepoint.com/blog/insights/best-dspm-tools%23:~:text=5.%2520Netskope%253A%2520Best%2520f8

startupstash.com/best-data-security-posture-management-tools8

cpl.thalesgroup.com/insights/data-security/best-dspm-solutions-enterprise-data-security7

forcepoint.com/blog/insights/top-dspm-vendors7

orca.security/resources/cloud-security-learning/best-dspm-tools6

strac.io/blog/best-ai-governance-tools-and-software6

forcepoint.com/blog/insights/best-dspm-solutions5

forcepoint.com/blog/insights/best-dspm-tools5

Pages are listed as the models cited them.

Search and answers

netskope.com is not in Google's top ten for any of the category's searches. In the answers, Netskope takes 0% of first choices and Microsoft Purview takes 18%.

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In search

Google, US estimates

Position for “dspm platform”

–

not in the top ten

Position for “dspm platforms”

–

not in the top ten

Searches for its name, Google: 18,100 a month (“netskope”)
AI search demand for its name, est.: 830 a month
Organic visits to its site: about 42,119 a month
Searches its site ranks for: 3,222 · 328 in the top three
Sites linking to it: 8,770
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

80 ads · 75 text, 5 video · 27 shown in the last 30 days

First shown March 2025, as Wpromote, LLC, verified. Ads started 2025-10 to 2026-09: 41 in the year, 39 before. 12 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 34 of 105 in DSPM

Segment leader

18%

Microsoft Purview

First choices: 4 across its categories
Named in: 51 answers
Its own site cited: in 41 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on netskope.com

13,882

subdomains included

Content

2,482

counted in the table below

Documentation

3,615

Product · Integration

80 · 10

Kind	Pages	Last 90 days	Latest	Categories named
Blog	1,639	21	2026-09-28	SASE, DLP
News or press	347	undated		SASE, DLP
Webinar or virtual event	130	undated		DLP, SASE
Report or ebook	111	undated		SASE, ZTNA
Case study	81	1	2026-09-22	DLP
Podcast or video	79	undated		SASE, SD-WAN
Conference or event	48	undated		SASE, SD-WAN
Glossary or explainer	27	undated		SASE, ZTNA
Comparison	14	undated		SD-WAN
Template or tool	6	undated

Most recent

2026-09-28How data lineage catches a file thats trying not to be found blog
2026-09-24A fake security locker delivered by google ads blog
2026-09-23Geminis breakout is a reminder the basics still matter blog
2026-09-22Mizuho financial group case study
2026-09-21Government ai use cases have passed 3600 security must catch up blog
2026-09-16How to mitigate the lethal trifecta that infects 98 of agents blog

Events in person

Last twelve months

September 2, 2026Session 5: Netskope + CriblNetskope Booth · spoke
September 1, 2026Session 1: Zero Trust for AI-Enabled Humans at Ludicrous SpeedPartner Theatre, Expo Hub · spoke
September 1, 2026Session 2: Netskope + ExtraHopNetskope Booth · spoke
September 1, 2026Session 3: Netskope + AWSNetskope Booth · spoke
September 1, 2026Session 4: Netskope + TinesNetskope Booth · spoke
August 6, 2026Forescout Luncheon + Book Signingplace not stated · sponsored
August 4, 2026 to August 6, 2026Netskope at Black HatMandalay Bay Convention Center, Las Vegas · exhibited

As the event pages on netskope.com state them, read September 28, 2026.

How it is countedHide how it is counted

Every page netskope.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name SASE (162); 38 name its categories the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Follow Netskope

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Netskope is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: modern security and networking for the cloud and AI era
netskope.com
For: K12 schools
netskope.com/solutions/k12
Free plan or trial: free test drive of Netskope Private Access netskope.com
Certifications: FedRAMP High AuthorizationCIPAFERPA
Customers named: BDOColgate-PalmoliveManTech InternationalPrologisGoogle WorkspaceMicrosoft 365CanvasNortheast Georgia Health System
Not stated on the pages read: Price, starting price, integrations, hosting

What Netskope's own pages state, read September 28, 2026: netskope.com, trust.netskope.com, netskope.com/solutions/k12, netskope.com/customers, netskope.com/partners. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Netskope's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Netskope, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Netskope by email, built from the raw record of the edition. It shows:

where Netskope is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Netskope, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.