Palo Alto · 14 categories · RankedPalo Alto Networks
172Judge labels
9First choices
32Negative labels
13 / 14Models named it
14Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
2% in OT/IoT security for mid-market buyers
Rank 7 of 80 in the mid-market standing
0 of 14 models made it the first choice on the direct prompt; 14% of its 7 labels there were negative.
What the models named instead of Palo Alto Networks →By buyer segmentRead the same way at every buyer size.
Small business63 of 91
0%1 label
under the label threshold
Mid-market7 of 80
3%7 labels
under the label threshold
Enterprise17 of 82
0%4 labels
under the label threshold
In enterprise browsers · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Palo Alto Networks for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Enterprise browsers | Security operations | 3% | 7 of 80 | 14% | 7 | under 10 labels · led by Google Password Manager at 26% | |
| OT and IoT security | Security operations | 2% | 10 of 107 | 6% | 17 | accepted challenger | |
| AI security platforms | Security operations | 0% | 36 of 233 | 0% | 11 | accepted challenger | |
| SaaS security posture management | Security operations | 0% | 31 of 95 | 29% | 7 | under 10 labels · led by Wing Security at 30% | |
| Extended detection and response | Security operations | 0% | 18 of 58 | 17% | 6 | under 10 labels · led by Microsoft Defender XDR at 40% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Microsegmentation | Network and edge | 0% | 80 of 94 | 50% | 6 | under 10 labels · led by ColorTokens Xshield at 25% | |
| AI SOC agents | Security operations | 0% | 39 of 104 | 0% | 4 | under 10 labels · led by Dropzone AI at 24% | |
| Application security posture management | Developer platform | 0% | 62 of 70 | 50% | 2 | under 10 labels · led by Aikido Security at 37% | |
| Certificate lifecycle management | Identity and access | 0% | 36 of 104 | 0% | 2 | under 10 labels · led by Sectigo Certificate Manager at 27% | |
| DNS filtering | Network and edge | 0% | 39 of 94 | 0% | 2 | under 10 labels · led by DNSFilter at 59% | |
| Network access control | Network and edge | 0% | 90 of 111 | 50% | 2 | under 10 labels · led by Portnox Cloud at 35% | |
| Attack surface management | Security operations | 0% | 74 of 100 | 0% | 1 | under 10 labels · led by Intruder at 49% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| SIEM platforms | Security operations | 0% | 43 of 61 | 0% | 1 | under 10 labels · led by Microsoft Sentinel at 38% | newNew since September 2026: not ranked then, 0% now. |
| Web application firewalls | Network and edge | 0% | 61 of 82 | 0% | 1 | under 10 labels · led by Cloudflare WAF at 69% | newNew since September 2026: not ranked then, 0% now. |
Movement
This is the first edition on this tier, so no move can be computed for Palo Alto Networks yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.
By model
How each model treated Palo Alto Networks across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Palo Alto Networks across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 4 | 2 | 7 |
| GPT-5.4 mini | 0 | 1 | 2 | 0 | 3 |
| Gemini 3.5 Flash | 2 | 1 | 2 | 2 | 7 |
| Perplexity Sonar | 0 | 1 | 2 | 0 | 3 |
| Grok 4.20 | 1 | 2 | 2 | 1 | 6 |
| Mistral Small | 1 | 0 | 3 | 0 | 4 |
| DeepSeek V4 Flash | 1 | 2 | 2 | 1 | 6 |
| Llama 4 Maverick | 1 | 1 | 2 | 0 | 4 |
| Qwen 3.7 Flash | 1 | 3 | 6 | 2 | 12 |
| Kimi K2 | 0 | 2 | 2 | 1 | 5 |
| GLM 4.7 FlashX | 0 | 0 | 2 | 0 | 2 |
| MiniMax M2.5 | 1 | 1 | 3 | 0 | 5 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 1 | 3 | 1 | 5 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct39 labels4
Paraphrase19 labels3
Comparative43 labels3not counted in share
Budget-constrained12 labels1
Scale-constrained28 labels1
Negative31 labels4not counted in share
First choiceAlternativeMentionNegative172 labels in all, every segment counted; 9 of the 16 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Palo Alto Networks' Industrial OT Security solution is designed to protect operational technology environments by leveraging advanced AI, real-time threat detection, and zero trust architecture.” Llama 4 Maverick · OT/IoT security · direct prompt · first choice
“Mature, established players like Palo Alto Networks (Prisma AIRS), SentinelOne, Microsoft Security Copilot, and Google SecOps are showing real capability.” DeepSeek V4 Flash · AI security · negative prompt · first choice
“Palo Alto Networks (Cortex XDR) - Known for robust endpoint protection and network security” MiniMax M2.5 · XDR · comparative prompt · first choice
“Dedicated Enterprise Browsers | Island, Palo Alto (Talon) | Deepest control & isolation” Qwen 3.7 Flash · Enterprise browsers · negative prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“What to Avoid ... require enterprise sales quotes and typically have high annual minimums” Kimi K2 · SSPM · budget prompt · hard negative
“Palo Alto's firewall-based segmentation inherently routes traffic through chokepoints, which can add latency and operational complexity at scale.” Claude Haiku 4.5 · Microsegmentation · negative prompt · soft negative
“Palo Alto Networks has announced End-of-Sale & End-of-Life dates for multiple SASE and Prisma Access SKUs” Muse Glimmer 30B · Microsegmentation · negative prompt · soft negative
“Platform module (not standalone SSPM); excels in network-integrated envs but less specialized SaaS depth.” Grok 4.20 · SSPM · comparative prompt · soft negative
Named alongside
The products named in the same answers as Palo Alto Networks, over the 172 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Palo Alto Networks was named but was not.ShowHide
Named alongside
The products named in the same answers as Palo Alto Networks, over the 172 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Palo Alto Networks was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Palo Alto Networks. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 149 of the 172 answers that named Palo Alto Networks and are not a share of its labels.
Domains cited
paloaltonetworks.comYour site47
gartner.com46
elisity.com33
g2.com32
startupstash.com32
guideflow.com31
cybersecuritynews.com28
gbhackers.com28
networkintelligence.ai28
us.fitgap.com28
286 of the 333 domain citations in answers naming Palo Alto Networks came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
paloaltonetworks.com ranks first on Google for the category's searches. In the answers, Palo Alto Networks takes 3% of first choices and Google Password Manager takes 26%.ShowHide
Search and answers
paloaltonetworks.com ranks first on Google for the category's searches. In the answers, Palo Alto Networks takes 3% of first choices and Google Password Manager takes 26%.
ShowHideIn search
Google, US estimatesPosition for “enterprise browsers”
1
Position for “secure enterprise browser”
2
- Searches for its name, Google
- 40,500 a month (“palo alto networks”)
- AI search demand for its name, est.
- 1,088 a month
- Its company's site
- paloaltonetworks.com shared with Palo Alto's other products; the figures are the site's
- Organic visits to its site
- about 951,391 a month
- Searches its site ranks for
- 58,184 · 9,191 in the top three
- Sites linking to it
- 44,945
- Paid Google search
- 6 searches its ads show for, about 15 clicks and $383 a month (estimate)
In answers
This editionShare of first choices
3%
rank 7 of 80 in enterprise browsers
Segment leader
26%
Google Password Manager
- First choices
- 9 across its categories
- Named in
- 172 answers
- Its own site cited
- in 149 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as Palo Alto Networks
What the judge wrote, as written, with how often. The vendor table decides that these count as Palo Alto Networks; a claim can dispute any of them.
Palo Alto 9Palo Alto (Talon) 2Palo Alto Networks (Cortex XDR) 2Palo Alto Networks (Prisma AIRS) 2CyberArk/Palo Alto Networks 1Island / Palo Alto (Talon) 1Palo Alto (Prisma Cloud) 1Palo Alto (Talon) / Prisma Access Browser 1Palo Alto Networks (Cortex AgentiX / XSIAM) 1Palo Alto Networks (Cortex XSIAM & AgentiX) 1Palo Alto Networks (Cortex XSOAR) 1Palo Alto Networks (Industrial OT Security) 1Palo Alto Networks (Prisma Access DNS) 1Palo Alto Networks (Prisma CASB) 1Palo Alto Networks (Prisma Workload) 1Palo Alto Networks (Prisma) 1Palo Alto Networks (SaaS Security) 1Palo Alto Networks (Talon) 1Palo Alto Networks (formerly Venafi / CyberArk TLS Protect) 1Palo Alto Networks / Cortex XSIAM 1Palo Alto Networks / Talon 1Prisma Browser / Palo Alto 1
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The company
Palo Alto is the company behind Palo Alto Networks.ShowHide
The company
Palo Alto is the company behind Palo Alto Networks.
ShowHideOn record
Company records- Also from Palo Alto
- Palo Alto Cortex, Palo Alto DNS Security, Palo Alto Enterprise DLP, Palo Alto GlobalProtect, Palo Alto Industrial OT, Palo Alto PA-140, Palo Alto PA-Series, Palo Alto PAN-OS and 8 more
In its own words
Stated by the vendor, not checked- Positioning
- a new breed of intelligence to detect and prevent
- For
- customers and partners
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, certifications, hosting, customers
What Palo Alto Networks's own pages state, read September 28, 2026: unit42.paloaltonetworks.com/palo-alto-networks-provides-new-breed-intelligence-detect-prevent, unit42.paloaltonetworks.com/author/palo-alto-networks-staff, paloaltonetworks.com/cyberpedia/palo-alto-networks-strategic-acquisitions, jobs.paloaltonetworks.com/en/career-switch-cybersecurity-palo-alto-networks-joko, paloaltonetworks.com/cortex/palo-alto-networks-cortex-xdr-vs-vmware-carbon-black. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Palo Alto Networks's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Palo Alto Networks, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Palo Alto Networks by email, built from the raw record of the edition. It shows:
- where Palo Alto Networks is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Palo Alto Networks, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.