Small business▼−3Since September 2026: 17% → 15%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
15%from 17% in September 2026
Inside the floor by 8 pointsRank 3 → 4 of 81
9 categories · RankedZapier
165Judge labels
13First choices
56Negative labels
14 / 14Models named it
9Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
15% in Orchestration for small business buyers
Rank 8 of 79 in the mid-market standingcriticized challenger
2 of 14 models made it the first choice on the direct prompt; 50% of its 32 labels there were negative.
What the models named instead of Zapier →By buyer segmentStrongest at small business.
Small business4 of 86
15%56 labels
criticized challenger
Mid-market8 of 79
3%32 labels
criticized challenger
Enterprise108 of 108
0%18 labels
criticized challenger
In orchestration · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Zapier for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Workflow orchestration | Data platform | 3% | 8 of 79 | 50% | 32 | criticized challenger | =heldSince September 2026: 4% → 4%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Robotic process automation | IT operations and endpoint | 0% | 17 of 68 | 20% | 5 | under 10 labels · led by Microsoft Power Automate at 51% | |
| AI governance platforms | Data platform | 0% | 118 of 135 | 0% | 1 | under 10 labels · led by Credo AI at 18% | |
| AI IT support agents | IT operations and endpoint | 0% | 82 of 121 | 0% | 1 | under 10 labels · led by Freshservice with Freddy AI at 11% | |
| EDI platforms | Data platform | 0% | 83 of 93 | 0% | 1 | under 10 labels · led by TrueCommerce EDI at 32% | |
| Enterprise AI assistants | Data platform | 0% | 124 of 145 | 0% | 1 | under 10 labels · led by ChatGPT at 25% | |
| ETL and ELT | Data platform | 0% | 70 of 75 | 100% | 1 | under 10 labels · led by Fivetran at 40% | newNew since September 2026: not ranked then, 0% now. |
| IT financial management | IT operations and endpoint | 0% | 97 of 159 | 0% | 1 | under 10 labels · led by Nicus ITFM Platform at 9% | |
| SOAR platforms | Security operations | 0% | 56 of 67 | 0% | 1 | under 10 labels · led by Tines at 41% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, Zapier held within the floor in all nine categories: no change cleared 11 points.
Best category · Orchestration · by segment
Mid-market=heldSince September 2026: 4% → 4%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
4%from 4% in September 2026
Inside the floor by 11 pointsRank 8 → 7 of 72
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 84 → 102 of 103
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Orchestration | 4% | 4% | =heldSince September 2026: 4% → 4%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 8 of 79, unchanged |
| RPA | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 17 of 68, unchanged |
| AI governance | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 118 of 135, unchanged |
| AI IT agents | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 82 of 121, unchanged |
| EDI | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 83 of 93, unchanged |
| Enterprise AI | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 124 of 145, unchanged |
| ETL | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 70 of 75, unchanged |
| IT financial mgmt | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 97 of 159, unchanged |
| SOAR | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 56 of 67, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Zapier across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Zapier across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 1 | 2 | 1 | 5 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 2 | 0 | 4 | 6 |
| Perplexity Sonar | 0 | 1 | 1 | 2 | 4 |
| Grok 4.20 | 1 | 0 | 0 | 3 | 4 |
| Mistral Small | 0 | 1 | 0 | 1 | 2 |
| DeepSeek V4 Flash | 0 | 1 | 1 | 2 | 4 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 1 | 2 | 3 | 6 |
| Kimi K2 | 0 | 0 | 2 | 1 | 3 |
| GLM 4.7 FlashX | 0 | 2 | 0 | 1 | 3 |
| MiniMax M2.5 | 0 | 3 | 2 | 0 | 5 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 2 | 0 | 0 | 2 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct33 labels9
Paraphrase11 labels1
Comparative22 labels6not counted in share
Budget-constrained33 labels2
Scale-constrained22 labels1
Negative44 labels7not counted in share
First choiceAlternativeMentionNegative165 labels in all, every segment counted; 13 of the 26 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“For most mid-market B2B companies without deep technical resources, Zapier or Make are practical starting points.” Claude Haiku 4.5 · Orchestration · direct prompt · first choice
“Popular Mid-Market Pick: Make or Zapier—balance of power, ease, and price for B2B ops” Grok 4.20 · Orchestration · direct prompt · first choice
“For no-code, app integrations, Zapier (with a free tier) or n8n (self-hosted free option) are excellent.” Mistral Small · Orchestration · budget prompt · alternative
“Use a tool like Zapier (has a cheap starter tier) to pull these billing CSVs into a Google Sheet daily.” Qwen 3.7 Flash · IT financial mgmt · budget prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“If your budget is bleeding from expensive tools like Zapier or Make... self-hosting is your best friend.” Gemini 3.5 Flash · Orchestration · budget prompt · hard negative
“Avoid No-Code (Zapier/Make) for data infrastructure, ETL, and backend logic.” Gemini 3.5 Flash · Orchestration · negative prompt · hard negative
“no-code-only like Zapier (not for big pipelines)” Grok 4.20 · ETL · paraphrase prompt · hard negative
“Consumer/no-code automation tools like Zapier, Make, and IFTTT if you need true enterprise RPA... better suited to quick integrations and prototyping than full-scale RPA” Perplexity Sonar · RPA · negative prompt · soft negative
Named alongside
The products named in the same answers as Zapier, over the 165 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Zapier was named but was not.ShowHide
Named alongside
The products named in the same answers as Zapier, over the 165 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Zapier was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Zapier. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 151 of the 165 answers that named Zapier and are not a share of its labels.
Domains cited
zapier.comYour site49
g2.com44
ones.com44
wrike.com43
teamwork.com41
kestra.io36
larksuite.com35
kanerika.com30
thedigitalprojectmanager.com26
software.reibuys.com24
323 of the 372 domain citations in answers naming Zapier came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
zapier.com is not in Google's top ten for any of the category's searches. In the answers, Zapier takes 3% of first choices and Prefect takes 21%.ShowHide
Search and answers
zapier.com is not in Google's top ten for any of the category's searches. In the answers, Zapier takes 3% of first choices and Prefect takes 21%.
ShowHideIn search
Google, US estimatesPosition for “workflow orchestration tool”
–
not in the top ten
Position for “workflow orchestration tools”
–
not in the top ten
- Searches for its name, Google
- 165,000 a month (“zapier”)
- AI search demand for its name, est.
- 2,145 a month
- Organic visits to its site
- about 7,333,309 a month
- Searches its site ranks for
- 207,149 · 18,297 in the top three
- Sites linking to it
- 97,040
- Paid Google search
- 2 searches its ads show for, about 11 clicks and $230 a month (estimate)
In answers
This editionShare of first choices
3%
rank 8 of 79 in orchestration
Segment leader
21%
Prefect
- First choices
- 13 across its categories
- Named in
- 165 answers
- Its own site cited
- in 151 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on zapier.com
39,944
subdomains included
Content
5,688
counted in the table below
Documentation
367
Product · Integration
3 · 33,751
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 3,795 | undated | |||
| Report or ebook | 941 | 0 | 2020-06-11 | ||
| Webinar or virtual event | 287 | undated | |||
| Comparison | 274 | undated | |||
| Template or tool | 118 | undated | |||
| News or press | 105 | undated | |||
| Glossary or explainer | 67 | undated | |||
| Case study | 57 | undated | |||
| Conference or event | 23 | undated | |||
| Podcast or video | 21 | undated |
Most recent
- 2020-06-11Facebook lead ads report or ebook
- 2020-06-11Facebook lead ads report or ebook
- 2020-06-11Facebook lead ads report or ebook
- 2020-06-11Facebook lead ads report or ebook
- 2020-06-11Facebook lead ads report or ebook
- 2020-06-11Facebook lead ads report or ebook
How it is countedHide how it is counted
Every page zapier.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Zapier
What the judge wrote, as written, with how often. The vendor table decides that these count as Zapier; a claim can dispute any of them.
Zapier AI 2Zapier (Enterprise) 1
Follow Zapier
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Zapier is its own company.ShowHide
The company
Zapier is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Build and scale AI workflows and agents across 9,000+ apps with Zapier—the most connected AI orchestration platform.
- For
- businesses
- Price stated
- Free forever $0/month; Professional Starting from $19.99/month; Team Starting from $69/month; Enterprise Contact for pricing zapier.com/pricing
- Starting price
- 0 zapier.com/pricing
- Free plan or trial
- Start free with email zapier.com
- Integrations claimed
- 9000 zapier.com
- Certifications
- SOC 2 Type IISOC 3GDPRCCPA
- Customers named
- Mercari USOktaPalo Alto NetworksCrunchbaseAsanaDropboxGrammarlyLyft
- Not stated on the pages read
- Hosting
What Zapier's own pages state, read September 28, 2026: zapier.com, zapier.com/pricing, trust.zapier.com, zapier.com/features/paths, zapier.com/customer-stories. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Zapier's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Zapier, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Zapier by email, built from the raw record of the edition. It shows:
- where Zapier is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Zapier, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.