Every category where a model named Zapier for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Workflow orchestration	Data platform	4%	8 of 86	32%	25	criticized challenger
API management	Developer platform	0%	39 of 55	0%	1	under 10 labels · led by Kong Gateway at 37%

Movement

This is the first edition on this tier, so no move can be computed for Zapier yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Zapier across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	3	1	4
GPT-5.4 mini	0	0	0	0	0
Gemini 3.5 Flash	0	0	0	2	2
Perplexity Sonar	0	0	1	0	1
Grok 4.1 Fast	0	0	1	1	2
Mistral Small	1	0	1	1	3
DeepSeek V4 Flash	0	0	1	1	2
Llama 4 Maverick	0	0	1	0	1
Qwen 3.7 Flash	0	0	2	1	3
Kimi K2	0	1	1	1	3
GLM 4.7 FlashX	0	2	1	0	3
MiniMax M2.5	1	0	1	0	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct23 labels8

Paraphrase2 labelsNone

Comparative20 labels8not counted in share

Budget-constrained18 labels4

Scale-constrained12 labelsNone

Negative32 labels6not counted in share

First choiceAlternativeMentionNegative107 labels in all, every segment counted; 12 of the 26 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“For most small businesses, Make and Zapier are the best balance of cost and ease of use.” Mistral Small · Orchestration · budget prompt · first choice

“### 1. Zapier (Best for Non-Technical Teams)” MiniMax M2.5 · Orchestration · budget prompt · first choice

“Zapier and Make are ideal for rapid, visual automation across many SaaS tools.” GLM 4.7 FlashX · Orchestration · comparative prompt · alternative

“Make or Zapier for rapid, broad app connectivity with less technical overhead” Kimi K2 · Orchestration · scale prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“engineers should avoid using them for core backend operations” Gemini 3.5 Flash · Orchestration · negative prompt · hard negative

“Relying purely on visual drag-and-drop builders like Zapier or Make.com for core data processing... Avoid for high-complexity, high-stakes transactions.” Qwen 3.7 Flash · Orchestration · negative prompt · soft negative

“lack the durability and developer-friendly features needed for complex, long-running, or stateful workflows” Mistral Small · Orchestration · negative prompt · soft negative

“Zapier is too simplistic and quickly becomes prohibitively expensive at scale due to task-based pricing.” Gemini 3.5 Flash · Orchestration · direct prompt · soft negative

Named alongside

The products named in the same answers as Zapier, over the 107 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Zapier was named but was not.

ProductSame answerTook the first choice insteadHead to head

Make81 of 10713Not in the top three

Apache Airflow69 of 1076Not in the top three

n8n68 of 1078Not in the top three

Prefect54 of 10710Not in the top three

Temporal46 of 1077Not in the top three

Dagster40 of 1073Not in the top three

Camunda35 of 1072Not in the top three

Workato33 of 1072Not in the top three

AWS Step Functions26 of 1072Not in the top three

Microsoft Power Automate26 of 1071Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Zapier. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 86 of the 107 answers that named Zapier and are not a share of its labels.

Domains cited

zapier.comYour site62

wrike.com54

elementum.ai49

teamwork.com46

enate.io39

devopsschool.com30

thedigitalprojectmanager.com27

reddit.com25

software.reibuys.com20

larksuite.com19

309 of the 371 domain citations in answers naming Zapier came from somebody else's page.

Pages cited

zapier.com/blog/workflow-orchestration-tools57

wrike.com/workflow-guide/workflow-orchestration-tools54

elementum.ai/blog/best-workflow-orchestration-tools49

teamwork.com/blog/workflow-orchestration-tools46

enate.io/blog/workflow-orchestration-tools39

devopsschool.com/blog/top-10-workflow-orchestration-tools-features-pros-cons-comparison30

thedigitalprojectmanager.com/tools/workflow-orchestration-tools23

software.reibuys.com/workflow-orchestration-software-complete-buyers-guide-202420

Pages are listed as the models cited them.

Names read as Zapier

What the judge wrote, as written, with how often. The vendor table decides that these count as Zapier; a claim can dispute any of them.

Zapier AI 1Zapier Enterprise 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Zapier's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Zapier, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at zapier.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.