IT AI Index
Index Vendors › Make · September 2026 Edition
1 category · Ranked

Make

87Judge labels
14First choices
15Negative labels
11 of 12Models named it
1Category
September 2026 Edition. Every number here is derived from the raw labels under vendor table vv2026-09.2, every buyer segment counted.
Best standing
17% in Orchestration for small business buyers
Rank 4 of 86 in the mid-market standingaccepted challenger
4 of 12 models made it the first choice on the direct prompt; 14% of its 22 labels there were negative.
By buyer segmentStrongest at small business.
In orchestration · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Make for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrant
Workflow orchestrationData platform10%4 of 8614%22accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Make yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Make across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.
ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.500101
GPT-5.4 mini00000
Gemini 3.5 Flash00011
Perplexity Sonar00101
Grok 4.1 Fast10102
Mistral Small10113
DeepSeek V4 Flash10102
Llama 4 Maverick00101
Qwen 3.7 Flash01113
Kimi K211103
GLM 4.7 FlashX11103
MiniMax M2.501102

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct19 labels9
Paraphrase1 labelNone
Comparative18 labels1not counted in share
Budget-constrained17 labels3
Scale-constrained9 labels2
Negative23 labels4not counted in share
First choiceAlternativeMentionNegative87 labels in all, every segment counted; 14 of the 19 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“For most mid-market B2B companies, start with Make. It offers the best balance of visual workflow building, complex logic support, and reasonable pricing.” GLM 4.7 FlashX · Orchestration · direct prompt · first choice
“Start with Make.com if your ops/marketing/sales teams own the automation... Make.com is the safest, most flexible choice.” DeepSeek V4 Flash · Orchestration · direct prompt · first choice
“For most small businesses, Make and Zapier are the best balance of cost and ease of use.” Mistral Small · Orchestration · budget prompt · first choice
“For most mid-market B2B companies, I'd recommend Make as the starting point.” Kimi K2 · Orchestration · direct prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“engineers should avoid using them for core backend operations, database synchronization, or complex ETL” Gemini 3.5 Flash · Orchestration · negative prompt · hard negative
“these platforms often lack the sophisticated debugging... Avoid for high-complexity, high-stakes transactions.” Qwen 3.7 Flash · Orchestration · negative prompt · soft negative
“lack the durability and developer-friendly features needed for complex, long-running, or stateful workflows” Mistral Small · Orchestration · negative prompt · soft negative

Named alongside

The products named in the same answers as Make, over the 87 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Make was named but was not.
ProductSame answerTook the first choice insteadHead to head
Zapier81 of 8716Not in the top three
n8n63 of 874Not in the top three
Apache Airflow54 of 874Not in the top three
Prefect46 of 877Not in the top three
Temporal37 of 875Not in the top three
Dagster35 of 871Not in the top three
Workato30 of 872Not in the top three
Camunda28 of 870Not in the top three
Microsoft Power Automate25 of 871Not in the top three
AWS Step Functions23 of 872Not in the top three
A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Make. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 68 of the 87 answers that named Make and are not a share of its labels.

Domains cited

zapier.com54
wrike.com46
teamwork.com38
elementum.ai34
enate.io27
devopsschool.com26
reddit.com21
software.reibuys.com20
thedigitalprojectmanager.com20
larksuite.com19

305 of the 305 domain citations in answers naming Make came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Names read as Make

What the judge wrote, as written, with how often. The vendor table decides that these count as Make; a claim can dispute any of them.
Make (formerly Integromat) 7Make.com 3Make (Integromat) 2Make.com (formerly Integromat) 1
Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Make's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Make, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at make.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.