Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 76 → 81 of 81
4 categories · RankedWorkato
66Judge labels
6First choices
22Negative labels
14 / 14Models named it
4Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
6% in Orchestration for enterprise buyers
Rank 6 of 79 in the mid-market standingcriticized challenger
3 of 14 models made it the first choice on the direct prompt; 33% of its 18 labels there were negative.
What the models named instead of Workato →By buyer segmentRead the same way at every buyer size.
Small business86 of 86
0%17 labels
criticized challenger
Mid-market6 of 79
5%18 labels
criticized challenger
Enterprise6 of 108
6%20 labels
accepted challenger
In orchestration · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Workato for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Workflow orchestration | Data platform | 5% | 6 of 79 | 33% | 18 | criticized challenger | ▼−4Since September 2026: 6% → 2%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| ETL and ELT | Data platform | 0% | 24 of 75 | 0% | 3 | under 10 labels · led by Fivetran at 40% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| API management | Developer platform | 0% | 23 of 61 | 0% | 2 | under 10 labels · led by Kong Gateway at 37% | newNew since September 2026: not ranked then, 0% now. |
| Robotic process automation | IT operations and endpoint | 0% | 31 of 68 | 0% | 1 | under 10 labels · led by Microsoft Power Automate at 51% |
Movement
Since September 2026, Workato held within the floor in all four categories: no change cleared 11 points.
Best category · Orchestration · by segment
Mid-market▼−4Since September 2026: 6% → 2%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 6% in September 2026
Inside the floor by 7 pointsRank 6 → 14 of 72
Enterprise▲+4Since September 2026: 2% → 6%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
6%from 2% in September 2026
Inside the floor by 7 pointsRank 10 → 6 of 103
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Orchestration | 6% | 2% | ▼−4Since September 2026: 6% → 2%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 6 of 79, unchanged |
| ETL | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 44 → 24 of 75 |
| API management | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 23 of 61, unchanged |
| RPA | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 31 of 68, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Workato across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Workato across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 0 | 1 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 3 | 0 | 0 | 3 |
| Perplexity Sonar | 1 | 0 | 3 | 0 | 4 |
| Grok 4.20 | 0 | 0 | 0 | 2 | 2 |
| Mistral Small | 0 | 1 | 1 | 0 | 2 |
| DeepSeek V4 Flash | 0 | 0 | 1 | 1 | 2 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 1 | 1 |
| Kimi K2 | 0 | 1 | 0 | 1 | 2 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 1 | 2 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 1 | 0 | 0 | 0 | 1 |
| Muse Glimmer 30B | 1 | 0 | 1 | 0 | 2 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct24 labels6
Paraphrase0 labelsNone
Comparative13 labelsNone
Budget-constrained4 labelsNone
Scale-constrained12 labelsNone
Negative13 labelsNone
First choiceAlternativeMentionNegative66 labels in all, every segment counted; 6 of the 6 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“I'd put Workato on the shortlist first for a mid-market B2B company that needs reliable integrations plus governance” GPT-6 Luna · Orchestration · direct prompt · first choice
“Choose Workato when you need governed, auditable orchestration across CRM, marketing automation, RevOps and ERP” Muse Glimmer 30B · Orchestration · direct prompt · first choice
“the strongest default choice is usually Workato” Perplexity Sonar · Orchestration · direct prompt · first choice
“Workato or Tray.io: Enterprise-grade automation platforms. They are more expensive but offer top-tier security” Gemini 3.5 Flash · Orchestration · scale prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Workato specifically gets complaints about overwhelming complexity/pricing, steep onboarding, data limits” Grok 4.20 · Orchestration · negative prompt · soft negative
“typically starts around $15,000+/year, which can be overkill for many mid-market budgets” DeepSeek V4 Flash · Orchestration · direct prompt · soft negative
“Considerations: Higher cost, requires dedicated integration engineers” GLM 4.7 FlashX · Orchestration · direct prompt · soft negative
“Tools to be cautious about: Zapier, Make, Workato” Qwen 3.7 Flash · Orchestration · negative prompt · soft negative
Named alongside
The products named in the same answers as Workato, over the 66 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Workato was named but was not.ShowHide
Named alongside
The products named in the same answers as Workato, over the 66 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Workato was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Workato. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 64 of the 66 answers that named Workato and are not a share of its labels.
Domains cited
zapier.com29
wrike.com27
larksuite.com25
teamwork.com25
kestra.io23
ones.com22
cognism.com18
g2.com18
thedigitalprojectmanager.com18
bmc.com17
222 of the 222 domain citations in answers naming Workato came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
workato.com is not in Google's top ten for any of the category's searches. In the answers, Workato takes 5% of first choices and Prefect takes 21%.ShowHide
Search and answers
workato.com is not in Google's top ten for any of the category's searches. In the answers, Workato takes 5% of first choices and Prefect takes 21%.
ShowHideIn search
Google, US estimatesPosition for “workflow orchestration tool”
–
not in the top ten
Position for “workflow orchestration tools”
–
not in the top ten
- Searches for its name, Google
- 14,800 a month (“workato”)
- AI search demand for its name, est.
- 405 a month
- Organic visits to its site
- about 38,042 a month
- Searches its site ranks for
- 5,235 · 542 in the top three
- Sites linking to it
- 8,068
- Paid Google search
- 2 searches its ads show for, about 2 clicks and $20 a month (estimate)
In answers
This editionShare of first choices
5%
rank 6 of 79 in orchestration
Segment leader
21%
Prefect
- First choices
- 6 across its categories
- Named in
- 66 answers
- Its own site cited
- in 64 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on workato.com
11,690
subdomains included
Content
454
counted in the table below
Documentation
4,157
Product · Integration
22 · 729
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Case study | 111 | 0 | 2026-02-10 | ||
| Report or ebook | 105 | 19 | 2026-09-08 | ||
| Comparison | 62 | 12 | 2026-09-01 | ||
| Podcast or video | 54 | 0 | 2024-10-01 | ||
| Glossary or explainer | 45 | 12 | 2026-09-18 | ||
| Blog | 34 | undated | |||
| Conference or event | 19 | 4 | 2026-09-18 | ||
| Webinar or virtual event | 14 | 0 | 2026-06-29 | ||
| Template or tool | 6 | 1 | 2026-07-08 | ||
| News or press | 4 | 0 | 2021-05-08 |
Most recent
- 2026-09-18What is ipaas france glossary or explainer
- 2026-09-18User groups conference or event
- 2026-09-17What is ipaas sweden 2026 glossary or explainer
- 2026-09-09User groups conference or event
- 2026-09-08Reschedule booking action report or ebook
- 2026-09-08Best practices report or ebook
Events in person
Upcoming
- May 18, 2027 to May 20, 2027World of WorkatoResorts World, Las Vegas · hosts
As the event pages on workato.com state them, read September 28, 2026.
How it is countedHide how it is counted
Every page workato.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow Workato
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Workato is its own company.ShowHide
The company
Workato is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Pricing built for flexibility
- For
- organizations of all sizes and needs
- Price stated
- Workato’s pricing and plan structures may vary based on your contract terms and when you joined. For the most accurate information, please consult your agreement or reach out to our team. workato.com/pricing
- Free plan or trial
- Start for free workato.com/pricing
- Integrations claimed
- 1200 workato.com/pricing
- Certifications
- SOC 2 Type IIISO 27001PCI DSSGDPRSOC 2PCI
- Customers named
- AtlassianBroadcomMGMXemploDoceboIvantiLucid MotorsiCIMS
- Not stated on the pages read
- Starting price, hosting
What Workato's own pages state, read September 28, 2026: workato.com, workato.com/pricing, trust.workato.com, workato.com/platform, workato.com/customers. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Workato's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Workato, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Workato by email, built from the raw record of the edition. It shows:
- where Workato is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Workato, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.