Every category where a model named UpGuard for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Third-party risk management	Security operations	53%	1 of 72	9%	47	endorsed leader
Threat intelligence platforms	Security operations	0%	40 of 128	0%	2	under 10 labels · led by NordStellar at 13%
Vulnerability management platforms	Security operations	0%	27 of 80	0%	2	under 10 labels · led by Rapid7 InsightVM at 45%

Movement

This is the first edition on this tier, so no move can be computed for UpGuard yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated UpGuard across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	1	2	0	0	3
GPT-5.4 mini	0	0	0	0	0
Gemini 3.5 Flash	4	1	0	0	5
Perplexity Sonar	3	0	2	1	6
Grok 4.1 Fast	3	1	1	1	6
Mistral Small	2	4	0	0	6
DeepSeek V4 Flash	2	2	0	1	5
Llama 4 Maverick	3	0	1	0	4
Qwen 3.7 Flash	1	2	0	1	4
Kimi K2	3	1	0	0	4
GLM 4.7 FlashX	3	1	0	0	4
MiniMax M2.5	3	0	1	0	4

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct33 labels21

Paraphrase26 labels11

Comparative32 labels12not counted in share

Budget-constrained27 labels18

Scale-constrained12 labels3

Negative14 labels6not counted in share

First choiceAlternativeMentionNegative144 labels in all, every segment counted; 53 of the 71 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“UpGuard is highly recommended for mid-market teams that want a balance of continuous monitoring and automated assessment workflows.” Mistral Small · TPRM · direct prompt · first choice

“Best All-Rounder (Continuous Monitoring + Questionnaires): UpGuard Vendor Risk ... UpGuard is the market leader for mid-sized teams.” Gemini 3.5 Flash · TPRM · paraphrase prompt · first choice

“the strongest default choice is UpGuard because it offers a free plan to monitor five vendors and has published pricing” Perplexity Sonar · TPRM · budget prompt · first choice

“UpGuard | It provides both robust continuous scanning and native, user-friendly questionnaire workflows out of the box.” Gemini 3.5 Flash · TPRM · comparative prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“UpGuard Vendor Risk: Solid 4.5/5 on G2, lauded for usability, but criticized for expensive pricing (tough for SMBs), limited functionality” Grok 4.1 Fast · TPRM · negative prompt · soft negative

“They are not a full TPRM solution: They lack native questionnaire workflows, remediation tracking, and supply-chain relationship mapping.” DeepSeek V4 Flash · TPRM · negative prompt · soft negative

“it is significantly more expensive than the options above. However, it is worth mentioning if you can access the free tier.” Qwen 3.7 Flash · TPRM · budget prompt · soft negative

“Monitoring-first tools such as UpGuard and similar platforms when your priority is broad enterprise governance” Perplexity Sonar · TPRM · negative prompt · soft negative

Named alongside

The products named in the same answers as UpGuard, over the 144 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and UpGuard was named but was not.

ProductSame answerTook the first choice insteadHead to head

Vanta84 of 14413Compare →

SecurityScorecard82 of 1440Not in the top three

Bitsight75 of 1444Not in the top three

OneTrust Third-Party Risk Management72 of 1445Not in the top three

Panorays64 of 1441Compare →

ProcessUnity62 of 14411Not in the top three

Prevalent58 of 1441Not in the top three

Venminder27 of 1442Not in the top three

Archer27 of 1440Not in the top three

Riskonnect26 of 1440Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named UpGuard. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 129 of the 144 answers that named UpGuard and are not a share of its labels.

Domains cited

upguard.comYour site124

gartner.com60

vanta.com58

learn.g2.com56

riskledger.com52

bitsight.com51

projectmanagers.net41

panorays.com40

g2.com39

riskonnect.com39

436 of the 560 domain citations in answers naming UpGuard came from somebody else's page.

Pages cited

upguard.com/blog/best-third-party-risk-management-software-solutions102

learn.g2.com/best-third-party-risk-management-software53

gartner.com/reviews/market/third-party-risk-management-technology-solutions43

bitsight.com/guides/best-third-party-risk-management-platforms-for-enterprises41

projectmanagers.net/best-third-party-risk-management-tools-for-small-businesses-top-tprm-p41

vanta.com/resources/best-tprm-software-for-enterprises41

riskonnect.com/best-third-party-risk-management-software-platforms-in-202638

riskledger.com/resources/best-third-party-risk-management-software37

Pages are listed as the models cited them.

Names read as UpGuard

What the judge wrote, as written, with how often. The vendor table decides that these count as UpGuard; a claim can dispute any of them.

UpGuard Vendor Risk 3UpGuard (Free Tier) 1UpGuard (now part of Tenable) 1UpGuard Breach Risk 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when UpGuard's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as UpGuard, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at upguard.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.