Every category where a model named Snowflake Horizon for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Data catalogs and governance	Data platform	0%	15 of 83	22%	9	under 10 labels · led by Atlan at 44%

Movement

This is the first edition on this tier, so no move can be computed for Snowflake Horizon yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Snowflake Horizon across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	1	0	0	1
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	0	0	0	0
Perplexity Sonar	0	1	0	1
Grok 4.1 Fast	0	0	1	1
Mistral Small	0	0	1	1
DeepSeek V4 Flash	1	1	0	2
Llama 4 Maverick	0	1	0	1
Qwen 3.7 Flash	0	0	0	0
Kimi K2	0	0	0	0
GLM 4.7 FlashX	0	1	0	1
MiniMax M2.5	0	0	0	0
GPT-6 Luna	1	0	0	1
Muse Glimmer 30B	0	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct3 labelsNone

Paraphrase0 labelsNone

Comparative11 labels1not counted in share

Budget-constrained4 labelsNone

Scale-constrained0 labelsNone

Negative12 labelsNone

First choiceAlternativeMentionNegative30 labels in all, every segment counted; 0 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Single lakehouse (Databricks/Snowflake): Start with the native governance layer (Unity Catalog / Horizon)” DeepSeek V4 Flash · Data catalogs · comparative prompt · alternative

“Snowflake's governance and catalog layer... Assess how well it meets needs outside Snowflake.” GPT-6 Luna · Data catalogs · comparative prompt · alternative

“Snowflake Horizon Catalog: Already standardized on Snowflake” Claude Haiku 4.5 · Data catalogs · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Tools like Unity Catalog and Snowflake Horizon are tightly coupled with a single cloud provider (e.g., Snowflake)” Mistral Small · Data catalogs · negative prompt · soft negative

“Snowflake Horizon limited beyond its warehouse) struggle in hybrid environments” Grok 4.1 Fast · Data catalogs · negative prompt · soft negative

Named alongside

The products named in the same answers as Snowflake Horizon, over the 30 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Snowflake Horizon was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Collibra29 of 305Not among the top eight

Alation27 of 300Not among the top eight

Atlan24 of 304Not among the top eight

DataHub20 of 302Not among the top eight

Microsoft Purview20 of 301Not among the top eight

OpenMetadata19 of 305Not among the top eight

Databricks Unity Catalog19 of 300Not among the top eight

Secoda17 of 303Not among the top eight

Informatica Intelligent Data Management Cloud17 of 301Not among the top eight

data.world10 of 301Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Snowflake Horizon. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 30 of the 30 answers that named Snowflake Horizon and are not a share of its labels.

Domains cited

atlan.com24

ovaledge.com23

kanerika.com18

decube.io13

alation.com11

ciopages.com10

data.world10

improvado.io10

gartner.com9

erstudio.com8

136 of the 136 domain citations in answers naming Snowflake Horizon came from somebody else's page.

Pages cited

atlan.com/data-catalog-tools17

kanerika.com/blogs/data-catalog-tools17

ovaledge.com/blog/top-data-catalogs17

decube.io/post/top-data-catalog-tools13

improvado.io/blog/data-governance-tools9

ciopages.com/buyer-guides/data-governance-platform8

data.world/resources/compare/data-catalog-tools7

alation.com/blog/data-governance-tools6

Pages are listed as the models cited them.

Search and answers

snowflake.com is not in Google's top ten for any of the category's searches. In the answers, Snowflake Horizon takes 0% of first choices and Atlan takes 44%.

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In search

Google, US estimates

Position for “data catalog”

–

not in the top ten

Position for “best data catalog”

–

not in the top ten

Searches for its name, Google: 390 a month (“snowflake horizon”)
AI search demand for its name, est.: 27 a month
Its company's site: snowflake.com shared with Snowflake's other products; the figures are the site's
Organic visits to its site: about 718,749 a month
Searches its site ranks for: 40,654 · 5,633 in the top three
Sites linking to it: 27,971
Paid Google search: 1 searches its ads show for, about 2 clicks and $0 a month (estimate)

Ads on GoogleDetailLess

118+ ads · 94 text, 21 image, 3 video · 118 shown in the last 30 days

First shown January 2022, as Snowflake Inc., verified. Ads started 2025-10 to 2026-09: 60 in the year, 58 before. 2 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 15 of 83 in data catalogs

Segment leader

44%

Atlan

First choices: 0 across its categories
Named in: 30 answers
Its own site cited: in 30 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Names read as Snowflake Horizon

What the judge wrote, as written, with how often. The vendor table decides that these count as Snowflake Horizon; a claim can dispute any of them.

Snowflake Horizon Catalog 2

Follow Snowflake Horizon

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Snowflake is the company behind Snowflake Horizon.

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On record

Company records

Also from Snowflake: Snowflake Data Marketplace, Snowflake Horizon Catalog, Snowflake Unity Catalog

In its own words

Stated by the vendor, not checked

Positioning: real-time transparency into our security and compliance posture
trust.snowflake.com
For: customers
trust.snowflake.com
Free plan or trial: start for free snowflake.com
Certifications: ISO/IEC 27001:2022ISO/IEC 9001 : 2015ISO/IEC 42001:2023SOC 1 Type 2SOC 2 Type 2PCI-DSS 4.0FedRAMP HighDISA | DoD Impact Level 5
Hosting: AWS GovCloudAzure GovernmentAWS
Customers named: Under ArmourNovo NordiskUnited RentalsBooking.comFanaticsAT&TCanvaPenske
Not stated on the pages read: Price, starting price, integrations

What Snowflake Horizon's own pages state, read October 5, 2026: snowflake.com, snowflake.com/pricing, trust.snowflake.com, snowflake.com/en/product, snowflake.com/en/customers. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Snowflake Horizon's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Snowflake Horizon, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Snowflake Horizon by email, built from the raw record of the edition. It shows:

where Snowflake Horizon is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Snowflake Horizon, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.