Every category where a model named Databricks Unity Catalog for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Data catalogs and governance	Data platform	0%	14 of 83	27%	11	criticized challenger

Movement

This is the first edition on this tier, so no move can be computed for Databricks Unity Catalog yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Databricks Unity Catalog across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0
GPT-5.4 mini	1	0	0	1
Gemini 3.5 Flash	1	1	0	2
Perplexity Sonar	0	0	0	0
Grok 4.1 Fast	0	0	0	0
Mistral Small	0	0	1	1
DeepSeek V4 Flash	1	0	0	1
Llama 4 Maverick	0	1	0	1
Qwen 3.7 Flash	0	0	0	0
Kimi K2	0	0	1	1
GLM 4.7 FlashX	0	1	0	1
MiniMax M2.5	0	1	0	1
GPT-6 Luna	1	0	0	1
Muse Glimmer 30B	0	0	1	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct4 labels1

Paraphrase4 labels1

Comparative14 labels1not counted in share

Budget-constrained5 labelsNone

Scale-constrained0 labelsNone

Negative11 labelsNone

First choiceAlternativeMentionNegative38 labels in all, every segment counted; 2 of the 3 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Unity Catalog acts as an excellent, built-in governance and cataloging layer with zero extra licensing fees” Gemini 3.5 Flash · Data catalogs · budget prompt · alternative

“Databricks Unity Catalog if your data/AI stack is Databricks-centered.” GPT-5.4 mini · Data catalogs · comparative prompt · alternative

“Often the first option to evaluate for a Databricks-centered lakehouse.” GPT-6 Luna · Data catalogs · comparative prompt · alternative

“Start with the native governance layer (Unity Catalog / Horizon)” DeepSeek V4 Flash · Data catalogs · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Unity Catalog is repeatedly criticized for expanding governance inside Databricks with limited interoperability with tables managed outside Databricks.” Muse Glimmer 30B · Data catalogs · negative prompt · soft negative

“Major limitation: Vendor lock-in by design — it stops at the Databricks boundary” Kimi K2 · Data catalogs · negative prompt · soft negative

“can be resource-intensive and may require additional infrastructure costs” Mistral Small · Data catalogs · budget prompt · soft negative

Named alongside

The products named in the same answers as Databricks Unity Catalog, over the 38 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Databricks Unity Catalog was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Collibra31 of 386Not among the top eight

Alation31 of 382Not among the top eight

DataHub25 of 383Not among the top eight

OpenMetadata23 of 386Not among the top eight

Microsoft Purview23 of 380Not among the top eight

Atlan22 of 389Not among the top eight

Snowflake Horizon19 of 380Not among the top eight

Secoda17 of 382Not among the top eight

Informatica Intelligent Data Management Cloud17 of 381Not among the top eight

AWS Glue Data Catalog12 of 380Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Databricks Unity Catalog. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 34 of the 38 answers that named Databricks Unity Catalog and are not a share of its labels.

Domains cited

atlan.com26

kanerika.com21

ovaledge.com17

decube.io14

gartner.com14

alation.com12

erstudio.com10

ciopages.com8

data.world8

informatica.com8

138 of the 138 domain citations in answers naming Databricks Unity Catalog came from somebody else's page.

Pages cited

kanerika.com/blogs/data-catalog-tools20

atlan.com/data-catalog-tools15

decube.io/post/top-data-catalog-tools14

ovaledge.com/blog/top-data-catalogs12

erstudio.com/blog/data-catalog-tools8

gartner.com/reviews/market/data-and-analytics-governance-platforms7

alation.com/blog/data-catalog-tools6

alation.com/blog/data-governance-tools6

Pages are listed as the models cited them.

Search and answers

databricks.com ranks first on Google for the category's searches. In the answers, Databricks Unity Catalog takes 0% of first choices and Atlan takes 44%.

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In search

Google, US estimates

Position for “data catalog”

Position for “best data catalog”

–

not in the top ten

Searches for its name, Google: 1,600 a month (“databricks unity catalog”)
AI search demand for its name, est.: 99 a month
Its company's site: databricks.com shared with Databricks's other products; the figures are the site's
Organic visits to its site: about 689,756 a month
Searches its site ranks for: 43,327 · 6,682 in the top three
Sites linking to it: 33,328
Paid Google search: 33 searches its ads show for, about 570 clicks and $34,664 a month (estimate)

Ads on GoogleDetailLess

120+ ads · 88 text, 27 image, 5 video · 120 shown in the last 30 days

First shown September 2024, as Databricks, Inc, verified. Ads started 2025-10 to 2026-09: 110 in the year, 10 before.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 14 of 83 in data catalogs

Segment leader

44%

Atlan

First choices: 2 across its categories
Named in: 38 answers
Its own site cited: in 34 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Follow Databricks Unity Catalog

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Databricks is the company behind Databricks Unity Catalog.

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On record

Company records

Also from Databricks: Databricks Lakeflow, Databricks Lakeflow Jobs, Databricks Lakehouse Federation, Databricks Mosaic AI, Databricks SQL, Databricks SQL / Lakehouse, Databricks Unity AI Gateway

In its own words

Stated by the vendor, not checked

Positioning: The unified governance for data, apps and AI agents.
databricks.com/product/unity-catalog
Price stated: No separate license is required. Unity Catalog is included with Databricks Premium and Enterprise tiers. You only pay for the compute and storage you use on the platform, making governance built-in, not bolt-on. databricks.com/product/unity-catalog
Free plan or trial: Try for free databricks.com/product/unity-catalog
Customers named: EnBWKPMGIntel
Not stated on the pages read: Who it is for, starting price, integrations, certifications, hosting

What Databricks Unity Catalog's own pages state, read October 5, 2026: databricks.com/product/unity-catalog, developers.databricks.com/templates/unity-catalog-setup, databricks.com/customers/enbw/unity-catalog, databricks.com/customers/kpmg/unity-catalog, databricks.com/customers/intel/unity-catalog. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Databricks Unity Catalog's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Databricks Unity Catalog, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Databricks Unity Catalog by email, built from the raw record of the edition. It shows:

where Databricks Unity Catalog is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Databricks Unity Catalog, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.