4 categories · RankedCollibra
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Data catalogs and governance | Data platform | 0% | 83 of 83 | 49% | 53 | criticized challenger | |
| AI governance platforms | Data platform | 0% | 134 of 135 | 75% | 4 | under 10 labels · led by Credo AI at 18% | |
| Master data management | Data platform | 0% | 25 of 92 | 0% | 2 | under 10 labels · led by Profisee MDM at 41% | |
| Data virtualization | Data platform | 0% | 52 of 99 | 0% | 1 | under 10 labels · led by Denodo at 28% |
Movement
By model
How each model treated Collibra across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 2 | 0 | 3 |
| GPT-5.4 mini | 0 | 2 | 0 | 2 | 4 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 6 | 7 |
| Perplexity Sonar | 0 | 0 | 1 | 1 | 2 |
| Grok 4.1 Fast | 1 | 1 | 1 | 3 | 6 |
| Mistral Small | 0 | 1 | 5 | 0 | 6 |
| DeepSeek V4 Flash | 1 | 0 | 1 | 4 | 6 |
| Llama 4 Maverick | 0 | 1 | 1 | 0 | 2 |
| Qwen 3.7 Flash | 1 | 2 | 0 | 4 | 7 |
| Kimi K2 | 1 | 0 | 0 | 5 | 6 |
| GLM 4.7 FlashX | 0 | 1 | 2 | 1 | 4 |
| MiniMax M2.5 | 0 | 0 | 2 | 0 | 2 |
| GPT-6 Luna | 1 | 0 | 0 | 0 | 1 |
| Muse Glimmer 30B | 0 | 1 | 0 | 3 | 4 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
“The reference point for formal governance operations ... Regulated enterprise (banking, healthcare): Collibra or Informatica” DeepSeek V4 Flash · Data catalogs · comparative prompt · first choice
“Collibra: Leader in Forrester Wave (highest scores in innovation, roadmap, partner ecosystem).” Grok 4.1 Fast · Data catalogs · comparative prompt · first choice
“Comprehensive policy automation, enterprise-grade auditability, strongest governance capabilities” Kimi K2 · Data catalogs · comparative prompt · first choice
“favoring middle-ground options like Alation, Collibra, Atlan, or Microsoft Purview” Qwen 3.7 Flash · Data catalogs · negative prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Skip These for Mid-Market ... Collibra | $100K+/year, 3–9 month implementation, built for regulated enterprises — overkill for mid-market” DeepSeek V4 Flash · Data catalogs · direct prompt · hard negative
“Options to Avoid (if budget is your main constraint) - Commercial tools (Collibra, Alation, Atlan, Select Star)” DeepSeek V4 Flash · Data catalogs · budget prompt · hard negative
“Collibra & Informatica: Built for regulated enterprises; 3–9 month deployments and custom pricing.” Kimi K2 · Data catalogs · direct prompt · hard negative
“What to Avoid: The "Enterprise Trap" ... Why you should skip them” Gemini 3.5 Flash · Data catalogs · paraphrase prompt · hard negative
Named alongside
The products named in the same answers as Collibra, over the 201 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Collibra was named but was not.ShowHide
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 181 of the 201 answers that named Collibra and are not a share of its labels.
Domains cited
596 of the 596 domain citations in answers naming Collibra came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
collibra.com is not in Google's top ten for any of the category's searches. In the answers, Collibra takes 0% of first choices and Atlan takes 44%.ShowHide
Search and answers
In search
Google, US estimates- Searches for its name, Google
- 6,600 a month (“collibra”)
- AI search demand for its name, est.
- 277 a month
- Organic visits to its site
- about 10,491 a month
- Searches its site ranks for
- 1,903 · 189 in the top three
- Sites linking to it
- 4,509
- Paid Google search
- 3 searches its ads show for, about 4 clicks and $48 a month (estimate)
In answers
This edition- First choices
- 23 across its categories
- Named in
- 201 answers
- Its own site cited
- in 181 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHide| Kind | Pages | Last 90 days | 2025-11 to 2026-10 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 911 | undated | Observability | ||
| Conference or event | 241 | undated | |||
| Podcast or video | 59 | 2 | 2026-08-04 | ||
| News or press | 53 | undated | |||
| Case study | 41 | undated | |||
| Glossary or explainer | 33 | 0 | 2026-06-17 | ||
| Template or tool | 7 | 0 | 2026-06-30 | ||
| Webinar or virtual event | 6 | 1 | 2026-08-12 | ||
| Report or ebook | 5 | 0 | 2026-03-10 | ||
| Comparison | 5 | 2 | 2026-09-10 |
Most recent
- 2026-09-10Context vs control why you need both comparison
- 2026-08-12Data lineage read apis mcp server lineage on demand webinar or virtual event
- 2026-08-05Data sharing agreements vs data contracts two different promises around data comparison
- 2026-08-04Foundations for fast ai deployment in telecommunications podcast or video
- 2026-07-28From catching up to leading why ai governance must think five steps ahead podcast or video
- 2026-06-30Ai audit readiness a checklist for models agents and your first ai audit template or tool
Events in person
- September 23, 2026 to September 24, 2026Big Data LDN 2026Olympia, Stand N68, London, U.K. · exhibited
As the event pages on collibra.com state them, read October 5, 2026.
How it is countedHide how it is counted
Every page collibra.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.
Follow Collibra
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Collibra is its own company.ShowHide
The company
In its own words
Stated by the vendor, not checked- Positioning
- The Enterprise AI Control Plane
- For
- AI leaders who need certainty at the speed of AI
- Integrations claimed
- 100 collibra.com/products/integrations-apis/integrations
- Certifications
- ITARISO/IEC 27001ISO/IEC 42001ISO 9001FedRAMP ModerateHIPAAGDPR requirementsCCPA requirements
- Customers named
- SAPMcDonald’sToyota Motor EuropeHEINEKENL’OréalNationwide Building SocietyWeir GroupADEO
- Not stated on the pages read
- Price, starting price, free plan or trial, hosting
What Collibra's own pages state, read October 5, 2026: collibra.com, trust.collibra.com, collibra.com/products/mcp-server, collibra.com/customer-stories, collibra.com/products/integrations-apis/integrations. A claimed page can correct any of them.
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Collibra's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Collibra, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Collibra by email, built from the raw record of the edition. It shows:
- where Collibra is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Collibra, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.