Every category where a model named DataHub for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Data catalogs and governance	Data platform	7%	5 of 83	14%	36	accepted challenger
Data quality and observability	Data platform	0%	68 of 110	0%	1	under 10 labels · led by Metaplane at 31%

Movement

This is the first edition on this tier, so no move can be computed for DataHub yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated DataHub across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0	0
GPT-5.4 mini	2	0	0	0	2
Gemini 3.5 Flash	0	1	0	1	2
Perplexity Sonar	0	0	0	0	0
Grok 4.1 Fast	0	1	1	1	3
Mistral Small	1	0	1	1	3
DeepSeek V4 Flash	0	4	0	0	4
Llama 4 Maverick	1	0	2	0	3
Qwen 3.7 Flash	0	2	1	2	5
Kimi K2	0	2	2	0	4
GLM 4.7 FlashX	0	0	4	0	4
MiniMax M2.5	0	1	1	0	2
GPT-6 Luna	0	2	0	0	2
Muse Glimmer 30B	0	2	1	0	3

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct16 labels2

Paraphrase1 labelNone

Comparative21 labelsNone

Budget-constrained29 labels5

Scale-constrained14 labelsNone

Negative20 labels1not counted in share

First choiceAlternativeMentionNegative101 labels in all, every segment counted; 7 of the 8 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“likely to be an open-source tool such as Amundsen or DataHub, which are suitable for on-premise environments” Llama 4 Maverick · Data catalogs · budget prompt · first choice

“If you have some technical resources, OpenMetadata or DataHub are the best free options.” Mistral Small · Data catalogs · budget prompt · first choice

“Best overall low-budget choice: DataHub” GPT-5.4 mini · Data catalogs · budget prompt · first choice

“the best default choice is usually DataHub” GPT-5.4 mini · Data catalogs · direct prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Avoid for Mid-Market: ... open-source like DataHub/Amundsen (free but needs engineering overhead)” Grok 4.1 Fast · Data catalogs · direct prompt · hard negative

“Only choose this if you have a dedicated data platform engineer who has the bandwidth to manage and upgrade the infrastructure.” Gemini 3.5 Flash · Data catalogs · scale prompt · soft negative

“While open source options like OpenMetadata and DataHub are credible, they require substantial in-house engineering expertise” Mistral Small · Data catalogs · negative prompt · soft negative

“Tools like DataHub or Amundsen (open source) have lower license costs but require significant DevOps effort” Qwen 3.7 Flash · Data catalogs · scale prompt · soft negative

Named alongside

The products named in the same answers as DataHub, over the 101 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and DataHub was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Collibra81 of 10112Not among the top eight

Alation79 of 1018Not among the top eight

Atlan72 of 10128Compare →

OpenMetadata67 of 10116Compare →

Secoda48 of 10117Compare →

Microsoft Purview48 of 1013Compare →

Informatica Intelligent Data Management Cloud41 of 1011Not among the top eight

Apache Atlas26 of 1010Not among the top eight

Databricks Unity Catalog25 of 1011Not among the top eight

Amundsen24 of 1010Compare →

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named DataHub. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 93 of the 101 answers that named DataHub and are not a share of its labels.

Domains cited

atlan.com83

kanerika.com53

ovaledge.com53

decube.io43

data.world28

erstudio.com27

basedash.com22

fastero.com20

alation.com19

datatrail.ai18

366 of the 366 domain citations in answers naming DataHub came from somebody else's page.

Pages cited

atlan.com/data-catalog-tools58

kanerika.com/blogs/data-catalog-tools50

decube.io/post/top-data-catalog-tools38

ovaledge.com/blog/top-data-catalogs30

erstudio.com/blog/data-catalog-tools25

basedash.com/blog/best-data-catalog-tools-compared-202622

ovaledge.com/blog/data-catalog-pricing-guide19

atlan.com/open-source-data-catalog-tools16

Pages are listed as the models cited them.

Search and answers

datahub.com ranks 8 on Google for the category's searches. In the answers, DataHub takes 7% of first choices and Atlan takes 44%.

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In search

Google, US estimates

Position for “data catalog”

Position for “best data catalog”

–

not in the top ten

Searches for its name, Google: 5,400 a month (“datahub”)
AI search demand for its name, est.: 275 a month
Organic visits to its site: about 7,220 a month
Searches its site ranks for: 1,531 · 77 in the top three
Sites linking to it: 2,109
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

120+ ads · 77 text, 31 image, 12 video · 79 shown in the last 30 days

First shown February 2026, as Acryl Data, Inc., verified. Ads started 2025-11 to 2026-10: 120 in the year.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 5 of 83 in data catalogs

Segment leader

44%

Atlan

First choices: 7 across its categories
Named in: 101 answers
Its own site cited: in 93 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on datahub.com

1,087

subdomains included

Content

333

counted in the table below

Documentation

668

Product · Integration

7 · 4

Kind	Pages	Last 90 days	Latest	Categories named
Blog	209	undated		Data catalogs
Case study	28	undated
Glossary or explainer	28	0	2024-06-03	ETL, Data catalogs
Report or ebook	17	undated		Data catalogs
Comparison	17	undated		Data catalogs
Webinar or virtual event	13	undated		Data catalogs
Conference or event	11	undated		Data catalogs
News or press	10	undated

Most recent

2024-06-03Business glossary glossary or explainer
2024-06-03Business metric glossary or explainer
2024-06-03Data freshness glossary or explainer
2024-06-03Data mesh glossary or explainer
2024-06-03Data pipeline glossary or explainer

Events in person

Last twelve months

June 2, 2026Partners in the ParkSpark Social, San Francisco, US · attended
June 1, 2026 to June 4, 2026Snowflake Summit 2026Booth 1309, San Francisco, US · exhibited
June 1, 2026Check out our Theater Session!Theater 2, San Francisco, US · spoke
April 22, 2026 to April 24, 2026Google Cloud Next 2026Booth 3201, Las Vegas, US · exhibited
April 22, 2026Have a drink with us!Booth 3201, Las Vegas, US · hosted

As the event pages on datahub.com state them, read October 5, 2026.

How it is countedHide how it is counted

Every page datahub.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.

Names read as DataHub

What the judge wrote, as written, with how often. The vendor table decides that these count as DataHub; a claim can dispute any of them.

DataHub (LinkedIn) 2DataHub (Open Source) 1Datahub 1OpenMetadata/DataHub 1

Follow DataHub

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

DataHub is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: AI & data context management platform
datahub.com
For: enterprise data teams around the world; teams building AI agents; practitioners laying the context foundation for their businesses
datahub.com
Price stated: Enterprise pricing. Request a demo for details. datahub.com/products/data-lineage
Integrations claimed: 100 datahub.com/products/data-lineage
Certifications: SOC 2 Type II certified infrastructure
Customers named: NetflixTrustpilotPinterestOptumSuper TechnologiesUken GamesChime
Not stated on the pages read: Starting price, free plan or trial, hosting

What DataHub's own pages state, read October 5, 2026: datahub.com, trust.datahub.com, datahub.com/products/data-lineage, datahub.com/partners. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when DataHub's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as DataHub, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for DataHub by email, built from the raw record of the edition. It shows:

where DataHub is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name DataHub, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.