Every category where a model named Secoda for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Data catalogs and governance	Data platform	11%	3 of 83	0%	18	accepted challenger
Data quality and observability	Data platform	0%	87 of 110	0%	1	under 10 labels · led by Metaplane at 31%

Movement

This is the first edition on this tier, so no move can be computed for Secoda yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Secoda across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Labels
Claude Haiku 4.5	0	0	0	0
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	2	3	0	5
Perplexity Sonar	1	0	0	1
Grok 4.1 Fast	0	1	0	1
Mistral Small	0	0	0	0
DeepSeek V4 Flash	1	1	1	3
Llama 4 Maverick	0	0	1	1
Qwen 3.7 Flash	0	0	0	0
Kimi K2	1	1	1	3
GLM 4.7 FlashX	1	0	0	1
MiniMax M2.5	1	0	0	1
GPT-6 Luna	0	1	0	1
Muse Glimmer 30B	0	0	2	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct20 labels9

Paraphrase3 labels1

Comparative21 labels12not counted in share

Budget-constrained14 labels1

Scale-constrained8 labels4

Negative17 labels3not counted in share

First choiceAlternativeMentionNegative83 labels in all, every segment counted; 15 of the 30 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Best low-cost SaaS option: Secoda for small or early-stage teams... Secoda is the strongest SaaS candidate for small teams” Perplexity Sonar · Data catalogs · budget prompt · first choice

“Secoda and Select Star are incredibly fast to stand up (1–2 weeks) and highly intuitive for lean teams.” Gemini 3.5 Flash · Data catalogs · scale prompt · first choice

“For most mid-market B2B companies, Secoda is the strongest recommendation” DeepSeek V4 Flash · Data catalogs · direct prompt · first choice

“look toward modern "active metadata" platforms like Atlan, Alation, or Secoda” Gemini 3.5 Flash · Data catalogs · negative prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Secoda, over the 83 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Secoda was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Collibra62 of 837Not among the top eight

Alation60 of 833Not among the top eight

Atlan58 of 8315Compare →

OpenMetadata49 of 839Compare →

DataHub48 of 833Compare →

Informatica Intelligent Data Management Cloud40 of 831Not among the top eight

Select Star35 of 836Compare →

Microsoft Purview30 of 832Compare →

OvalEdge24 of 830Compare →

data.world23 of 830Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Secoda. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 83 of the 83 answers that named Secoda and are not a share of its labels.

Domains cited

atlan.com75

ovaledge.com53

kanerika.com49

decube.io41

data.world31

secoda.coYour site27

basedash.com18

erstudio.com18

g2.com17

gartner.com17

319 of the 346 domain citations in answers naming Secoda came from somebody else's page.

Pages cited

atlan.com/data-catalog-tools56

kanerika.com/blogs/data-catalog-tools46

decube.io/post/top-data-catalog-tools39

ovaledge.com/blog/top-data-catalogs30

data.world/resources/compare/data-catalog-tools19

ovaledge.com/blog/data-catalog-pricing-guide18

erstudio.com/blog/data-catalog-tools17

basedash.com/blog/best-data-catalog-tools-compared-202616

Pages are listed as the models cited them.

Search and answers

secoda.co is not in Google's top ten for any of the category's searches. In the answers, Secoda takes 11% of first choices and Atlan takes 44%.

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In search

Google, US estimates

Position for “data catalog”

–

not in the top ten

Position for “best data catalog”

–

not in the top ten

Searches for its name, Google: 720 a month (“secoda”)
AI search demand for its name, est.: 9 a month
Organic visits to its site: about 30,348 a month
Searches its site ranks for: 10,420 · 292 in the top three
Sites linking to it: 1,768
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

8 ads · 8 text · 0 shown in the last 30 days

First shown February 2024, as Secoda Inc., verified.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

11%

rank 3 of 83 in data catalogs

Segment leader

44%

Atlan

First choices: 15 across its categories
Named in: 83 answers
Its own site cited: in 83 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on secoda.co

2,721

subdomains included

Content

1,926

counted in the table below

Documentation

318

Product · Integration

0 · 142

Kind	Pages	Last 90 days	Latest	Categories named
Glossary or explainer	1,225	undated		Data catalogs, ETL
Blog	557	undated		Data catalogs, ETL
Comparison	69	undated		Data catalogs, DLP
Case study	37	undated
Conference or event	18	undated
Podcast or video	12	undated
Report or ebook	4	undated
Template or tool	2	undated
News or press	2	0	2025-11-07

Most recent

2025-11-07Announcements news or press

How it is countedHide how it is counted

Every page secoda.co exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.

Follow Secoda

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Secoda is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: The AI platform for data and analytics
secoda.co
For: teams of all sizes
secoda.co/pricing
Free plan or trial: Start for free secoda.co/pricing
Integrations claimed: 50 secoda.co/integrations
Certifications: SOC 2 compliantG2 Top rated
Customers named: LichtblickMiintoDialpadKaufland e-commerceDeezerAlegeusHomebotTransformco
Not stated on the pages read: Price, starting price, hosting

What Secoda's own pages state, read October 5, 2026: secoda.co, secoda.co/pricing, trust.secoda.co, secoda.co/customers, secoda.co/integrations. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Secoda's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Secoda, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Secoda by email, built from the raw record of the edition. It shows:

where Secoda is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Secoda, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.

Badges

Wins only: a badge exists where Secoda is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.

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Secoda is among the products AI models recommend first in Data catalogs and governance this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.

Wide · 320 × 104 Website, beside other badges

Show the code

<a href="https://it-ai-index.com/it-data/data-catalogs-and-governance/"><img src="https://it-ai-index.com/badges/2026-10/secoda--data-catalogs-and-governance-wide.svg" alt="Among AI models' top three in Data catalogs and governance, October 2026 Edition, IT AI Recommendation Index" width="320" height="104"></a>

Copy the code as it is. The link is part of the badge: it points at the Data catalogs and governance standing, where the claim can be checked.

Square · 240 × 240 LinkedIn, slides

Show the code

<a href="https://it-ai-index.com/it-data/data-catalogs-and-governance/"><img src="https://it-ai-index.com/badges/2026-10/secoda--data-catalogs-and-governance-square.svg" alt="Among AI models' top three in Data catalogs and governance, October 2026 Edition, IT AI Recommendation Index" width="240" height="240"></a>

Copy the code as it is. The link is part of the badge: it points at the Data catalogs and governance standing, where the claim can be checked.

Compact · 200 × 56 Email signature, footer

Show the code

<a href="https://it-ai-index.com/it-data/data-catalogs-and-governance/"><img src="https://it-ai-index.com/badges/2026-10/secoda--data-catalogs-and-governance-compact.svg" alt="Among AI models' top three in Data catalogs and governance, October 2026 Edition, IT AI Recommendation Index" width="200" height="56"></a>

Copy the code as it is. The link is part of the badge: it points at the Data catalogs and governance standing, where the claim can be checked.

Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.