ServiceNow · 2 categories · RankedServiceNow Now Assist
98Judge labels
24First choices
29Negative labels
14 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
48% in AI IT agents for enterprise buyers
Rank 37 of 121 in the mid-market standingcriticized challenger
0 of 14 models made it the first choice on the direct prompt; 39% of its 33 labels there were negative.
What the models named instead of ServiceNow Now Assist →By buyer segmentAn enterprise product: leader at enterprise, not named at small business or mid-market.
Small business111 of 111
0%12 labels
criticized challenger
Mid-market37 of 121
0%33 labels
criticized challenger
Enterprise1 of 115
48%50 labels
endorsed leader
In ai it agents · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named ServiceNow Now Assist for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| AI IT support agents | IT operations and endpoint | 0% | 37 of 121 | 39% | 33 | criticized challenger | |
| Enterprise AI assistants | Data platform | 0% | 81 of 145 | 0% | 1 | under 10 labels · led by ChatGPT at 25% |
Movement
This is the first edition on this tier, so no move can be computed for ServiceNow Now Assist yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.
By model
How each model treated ServiceNow Now Assist across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated ServiceNow Now Assist across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 1 | 1 | 0 | 2 | 4 |
| Gemini 3.5 Flash | 0 | 0 | 1 | 2 | 3 |
| Perplexity Sonar | 0 | 0 | 1 | 0 | 1 |
| Grok 4.1 Fast | 0 | 0 | 2 | 3 | 5 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 1 | 1 | 2 | 4 |
| Llama 4 Maverick | 0 | 1 | 1 | 0 | 2 |
| Qwen 3.7 Flash | 1 | 1 | 0 | 2 | 4 |
| Kimi K2 | 1 | 0 | 0 | 1 | 2 |
| GLM 4.7 FlashX | 0 | 2 | 0 | 0 | 2 |
| MiniMax M2.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-6 Luna | 1 | 0 | 1 | 0 | 2 |
| Muse Glimmer 30B | 0 | 2 | 0 | 1 | 3 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct23 labels11
Paraphrase16 labels9
Comparative31 labels13not counted in share
Budget-constrained19 labels4
Scale-constrained2 labelsNone
Negative7 labelsNone
First choiceAlternativeMentionNegative98 labels in all, every segment counted; 24 of the 37 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Choose ServiceNow if you need deep enterprise governance and complex workflows.” GPT-5.4 mini · AI IT agents · comparative prompt · first choice
“Aisera or ServiceNow Now Assist are the industry leaders.” Qwen 3.7 Flash · AI IT agents · comparative prompt · first choice
“Pure ITSM with complex workflows | ServiceNow Virtual Agent” Kimi K2 · AI IT agents · comparative prompt · first choice
“Already standardized on ServiceNow: Start with Now Assist” GPT-6 Luna · AI IT agents · comparative prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“This is one of the most frequently criticized AI IT support tools.” DeepSeek V4 Flash · AI IT agents · negative prompt · hard negative
“Avoid enterprise tools like ServiceNow ($100+/month).” Grok 4.1 Fast · AI IT agents · budget prompt · hard negative
“ServiceNow Virtual Agent and Zendesk AI are viable if you are already on those platforms, but they are generally rated as more complex and enterprise-priced” Muse Glimmer 30B · AI IT agents · direct prompt · soft negative
“you want to avoid heavyweight, enterprise-only platforms (like ServiceNow or Moveworks) which require massive budgets and months of custom development” Gemini 3.5 Flash · AI IT agents · paraphrase prompt · soft negative
Named alongside
The products named in the same answers as ServiceNow Now Assist, over the 98 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and ServiceNow Now Assist was named but was not.ShowHide
Named alongside
The products named in the same answers as ServiceNow Now Assist, over the 98 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and ServiceNow Now Assist was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named ServiceNow Now Assist. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 93 of the 98 answers that named ServiceNow Now Assist and are not a share of its labels.
Domains cited
eesel.ai59
zendesk.com43
g2.com30
moveworks.com29
enjo.ai22
siit.io22
usefini.com21
getmacha.com19
servicenow.comYour site19
bland.ai18
263 of the 282 domain citations in answers naming ServiceNow Now Assist came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where ServiceNow Now Assist stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where ServiceNow Now Assist stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimates- Searches for its name, Google
- 720 a month (“servicenow now assist”)
- AI search demand for its name, est.
- 71 a month
- Its own site
- It sits on ServiceNow's site (servicenow.com), so there are no site figures for it alone
In answers
This editionShare of first choices
0%
rank 37 of 121 in AI IT agents
Segment leader
11%
Freshservice with Freddy AI
- First choices
- 24 across its categories
- Named in
- 98 answers
- Its own site cited
- in 93 of the answers that named it
Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as ServiceNow Now Assist
What the judge wrote, as written, with how often. The vendor table decides that these count as ServiceNow Now Assist; a claim can dispute any of them.
ServiceNow 11ServiceNow Virtual Agent 7ServiceNow (Now Assist + Moveworks) 1ServiceNow (Now Assist + Virtual Agent + AI Agent Studio) 1ServiceNow (with Moveworks integration) 1ServiceNow / Moveworks 1ServiceNow AI Agents / Virtual Agent / Now Assist / Otto 1ServiceNow AI Agents/Virtual Agent 1ServiceNow Now Assist / AI Agents 1ServiceNow Now Assist / ServiceNow Virtual Agent 1ServiceNow Now Assist / Virtual Agent 1ServiceNow with Now Assist 1
Follow ServiceNow Now Assist
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
ServiceNow is the company behind ServiceNow Now Assist.ShowHide
The company
ServiceNow is the company behind ServiceNow Now Assist.
ShowHideOn record
Company recordsIs this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when ServiceNow Now Assist's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as ServiceNow Now Assist, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for ServiceNow Now Assist by email, built from the raw record of the edition. It shows:
- where ServiceNow Now Assist is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name ServiceNow Now Assist, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.