Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 43 → 61 of 62
2 categories · Named, not rankedSANS Security Awareness
22Judge labels
0First choices
8Negative labels
11 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Standing
7 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. SANS Security Awareness was named 7 times in Awareness training and 1 other category, where KnowBe4 led with 45%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
Small business69 of 70
0%5 labels
under the label threshold
Mid-market33 of 64
0%6 labels
under the label threshold
Enterprise20 of 55
0%6 labels
under the label threshold
In awareness training · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named SANS Security Awareness for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Security awareness training | Security operations | 0% | 33 of 64 | 33% | 6 | under 10 labels · led by KnowBe4 at 45% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Secure code training | Developer platform | 0% | 91 of 97 | 100% | 1 | under 10 labels · led by SecureFlag at 26% |
Movement
Since September 2026, SANS Security Awareness held within the floor in all two categories: no change cleared 11 points.
Best category · Awareness training · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 16 → 30 of 62
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 9 → 26 of 50
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Awareness training | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 16 → 33 of 64 |
| Secure code training | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 91 of 97, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated SANS Security Awareness across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated SANS Security Awareness across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 1 | 1 | 0 | 2 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 1 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 1 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 1 | 0 | 1 | 2 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct1 labelNone
Paraphrase2 labelsNone
Comparative8 labelsNone
Budget-constrained0 labelsNone
Scale-constrained2 labelsNone
Negative9 labelsNone
First choiceAlternativeMentionNegative22 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Infosec IQ, SANS, and NINJIO are strong choices for regulated industries needing high‑quality, compliance‑focused content.” GLM 4.7 FlashX · Awareness training · comparative prompt · alternative
“Choose SANS if: You need authoritative, technical depth and certification credibility” Kimi K2 · Awareness training · comparative prompt · alternative
“best known for expert-curated content and mature, structured programs” GPT-5.4 mini · Awareness training · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Be Cautious of Traditional Security Bootcamps for Mass Teams (e.g., SANS)” Gemini 3.5 Flash · Secure code training · negative prompt · soft negative
“criticized for being content-dense, lecture-heavy, and not engaging” DeepSeek V4 Flash · Awareness training · negative prompt · soft negative
“Expensive – premium pricing ... Academic tone” Kimi K2 · Awareness training · negative prompt · soft negative
Named alongside
The products named in the same answers as SANS Security Awareness, over the 22 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and SANS Security Awareness was named but was not.ShowHide
Named alongside
The products named in the same answers as SANS Security Awareness, over the 22 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and SANS Security Awareness was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named SANS Security Awareness. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 19 of the 22 answers that named SANS Security Awareness and are not a share of its labels.
Domains cited
g2.com13
adaptivesecurity.com11
hoxhunt.com10
knowbe4.com7
sans.orgYour site7
expertinsights.com6
learn.g2.com6
ransomleak.com6
brside.com5
defendify.com5
Sixty-nine of the seventy-six domain citations in answers naming SANS Security Awareness came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
sans.org is not in Google's top ten for any of the category's searches. In the answers, SANS Security Awareness takes 0% of first choices and KnowBe4 takes 45%.ShowHide
Search and answers
sans.org is not in Google's top ten for any of the category's searches. In the answers, SANS Security Awareness takes 0% of first choices and KnowBe4 takes 45%.
ShowHideIn search
Google, US estimatesPosition for “security awareness training platform”
–
not in the top ten
Position for “security awareness training platforms”
–
not in the top ten
- Searches for its name, Google
- 90 a month (“sans security awareness”)
- AI search demand for its name, est.
- 4 a month
- Organic visits to its site
- about 703,543 a month
- Searches its site ranks for
- 20,088 · 1,637 in the top three
- Sites linking to it
- 28,475
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
Ads on GoogleDetailLess119+ ads · 94 text, 18 image, 7 video · 81 shown in the last 30 days
In answers
This editionShare of first choices
0%
rank 33 of 64 in awareness training
Segment leader
45%
KnowBe4
- First choices
- 0 across its categories
- Named in
- 22 answers
- Its own site cited
- in 19 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on sans.org
88
subdomains included
Content
70
counted in the table below
Documentation
0
Product · Integration
0 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 50 | 31 | 2026-09-29 | ||
| News or press | 11 | undated | |||
| Conference or event | 6 | 4 | 2027-01-15 | ||
| Report or ebook | 2 | undated | |||
| Podcast or video | 1 | undated |
Most recent
- 2027-01-15Cyber threat intelligence summit 2027 conference or event
- 2026-10-14Ai summit fall 2026 conference or event
- 2026-09-29Behavior change is not the finish line blog
- 2026-09-28Digital forensics summit 2026 conference or event
- 2026-09-28Questions critical infrastructure leaders should be asking blog
- 2026-09-21Cybersecurity claims we must pace frontier blog
How it is countedHide how it is counted
Every page sans.org exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as SANS Security Awareness
What the judge wrote, as written, with how often. The vendor table decides that these count as SANS Security Awareness; a claim can dispute any of them.
SANS 1SANS Institute 1
Follow SANS Security Awareness
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when SANS Security Awareness's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as SANS Security Awareness, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for SANS Security Awareness by email, built from the raw record of the edition. It shows:
- where SANS Security Awareness is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name SANS Security Awareness, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.