Every category where a model named Rippling for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Workforce identity and SSO	Identity and access	0%	10 of 44	0%	3	under 10 labels · led by Microsoft Entra ID at 46%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Multi-factor authentication	Identity and access	0%	75 of 77	100%	1	under 10 labels · led by Cisco Duo at 47%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Movement

Since September 2026, Rippling held within the floor in all two categories: no change cleared 11 points.

Best category · Workforce identity · by segment

Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

0%from 0% in September 2026

Inside the floor by 11 pointsRank 9 → 8 of 51

Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

0%from 0% in September 2026

Inside the floor by 11 pointsRank 20 → 10 of 38

Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

0%from 0% in September 2026

Inside the floor by 11 pointsRank 38 → 43 of 46

All categories · Mid-market

Category	September 2026	Now	Change	Reading	Rank
Workforce identity	0%	0%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 20 → 10 of 44
MFA	0%	0%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 16 → 75 of 77

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Rippling across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Negative	Labels
Claude Haiku 4.5	0	0	0
GPT-5.4 mini	0	0	0
Gemini 3.5 Flash	2	0	2
Perplexity Sonar	0	0	0
Grok 4.20	1	0	1
Mistral Small	0	0	0
DeepSeek V4 Flash	0	1	1
Llama 4 Maverick	0	0	0
Qwen 3.7 Flash	0	0	0
Kimi K2	0	0	0
GLM 4.7 FlashX	0	0	0
MiniMax M2.5	0	0	0
GPT-6 Luna	0	0	0
Muse Glimmer 30B	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct8 labelsNone

Paraphrase4 labelsNone

Comparative10 labelsNone

Budget-constrained7 labelsNone

Scale-constrained7 labelsNone

Negative6 labelsNone

First choiceAlternativeMentionNegative42 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“If your company uses Rippling for HR, their IT Cloud offers remarkably deep identity and device provisioning out of the box” Gemini 3.5 Flash · Workforce identity · scale prompt · alternative

“Unified HR/IT (auto-provisioning from payroll). Quick setup for growing teams.” Grok 4.20 · Workforce identity · scale prompt · alternative

“Best "Hidden Budget" Option (Bundled with HR): Rippling” Gemini 3.5 Flash · Workforce identity · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“These are solid but typically cost more than the options above.” DeepSeek V4 Flash · MFA · budget prompt · soft negative

Named alongside

The products named in the same answers as Rippling, over the 42 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Rippling was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Microsoft Entra ID24 of 428Not among the top eight

JumpCloud22 of 4215Not among the top eight

Okta Workforce Identity19 of 420Not among the top eight

Google Cloud Identity11 of 423Not among the top eight

OneLogin9 of 421Not among the top eight

SailPoint Identity Security Cloud7 of 421Not among the top eight

Ping Identity6 of 420Not among the top eight

Cisco Duo5 of 422Not among the top eight

Okta5 of 420Not among the top eight

Okta Verify4 of 422Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Rippling. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 37 of the 42 answers that named Rippling and are not a share of its labels.

Domains cited

rippling.comYour site21

startwithidentity.com17

g2.com10

siit.io10

jumpcloud.com9

okta.com8

cybersecuritynews.com7

reddit.com7

corma.io6

expertinsights.com6

Eighty of the 101 domain citations in answers naming Rippling came from somebody else's page.

Pages cited

startwithidentity.com/rankings7

startwithidentity.com/rankings/best-iam-for-smb7

corma.io/blog/top-10-iam-solutions-for-smbs-and-mid-size-companies-20266

siit.io/blog/best-iam-tools6

almcorp.com/blog/best-identity-and-access-management-tools5

qobra.co/blog/best-financial-management-software5

ramp.com/blog/finance-as-a-service-faas-top-tools-for-modern-finance-teams5

resources.rework.com/tools/it-management/best-jumpcloud-alternatives5

Pages are listed as the models cited them.

Search and answers

rippling.com is not in Google's top ten for any of the category's searches. In the answers, Rippling takes 0% of first choices and Microsoft Entra ID takes 46%.

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In search

Google, US estimates

Position for “workforce identity platform”

–

not in the top ten

Position for “workforce identity platforms”

–

not in the top ten

Searches for its name, Google: 301,000 a month (“rippling”)
AI search demand for its name, est.: 17,886 a month
Organic visits to its site: about 712,399 a month
Searches its site ranks for: 71,578 · 4,709 in the top three
Sites linking to it: 14,120
Paid Google search: 59 searches its ads show for, about 885 clicks and $42,013 a month (estimate)

Ads on GoogleDetailLess

115+ ads · 70 text, 39 video, 6 image · 115 shown in the last 30 days

First shown November 2023, as People Center, Inc., verified. Ads started 2025-10 to 2026-09: 77 in the year, 38 before. 5 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 10 of 44 in workforce identity

Segment leader

46%

Microsoft Entra ID

First choices: 0 across its categories
Named in: 42 answers
Its own site cited: in 37 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on rippling.com

8,747

subdomains included

Content

4,616

counted in the table below

Documentation

1,658

Product · Integration

469 · 66

Kind	Pages	Last 90 days	Latest	Categories named
Blog	2,945	3	2026-09-01	MFA, SIEM
Glossary or explainer	955	0	2025-07-10
Case study	254	undated
Comparison	212	1	2026-09-07	PAM, MFA
Webinar or virtual event	120	0	2026-02-05	EDR
Template or tool	82	2	2026-09-07
Report or ebook	36	undated
News or press	5	undated
Conference or event	4	0	2025-03-20
Podcast or video	3	undated

Most recent

2026-09-07Ai that talks vs ai that acts comparison
2026-09-07Feature checklist trap template or tool
2026-09-01Introducing rippling helpdesk blog
2026-08-20Introducing rippling ai governance blog
2026-08-06Introducing ai spend console blog
2026-08-03New hire checklist in uk template or tool

Events in person

Upcoming

April 7, 2027 to April 8, 2027XFN 2027Fort Mason, San Francisco, US · hosts

Last twelve months

June 17, 2026How to Build an AI-Ready OrganizationExpo Theatre 2 · spoke
June 17, 2026Rippling x Vestwell: People, Payroll, and Prosecco Happy HourItaly Isola · hosted

As the event pages on rippling.com state them, read September 28, 2026.

How it is countedHide how it is counted

Every page rippling.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as Rippling

What the judge wrote, as written, with how often. The vendor table decides that these count as Rippling; a claim can dispute any of them.

Rippling (IT Cloud) 1

Follow Rippling

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Rippling is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: All-in-one HR, IT, and Finance platform
rippling.com
For: HR, IT, and Finance
rippling.com
Price stated: Tell us what services you need, and we'll send you a custom quote. While most Rippling products are billed on a simple per-employee, per-month basis, some may be charged at (or include) a monthly basis fee. rippling.com/pricing
Free plan or trial: Create free account rippling.com
Certifications: SOC 2ISO 27001ISO 27018ISO 42001SOC 1SOC 3CSA STAR Level 2
Customers named: Barry'sClayCookUnityBlank Street CoffeeChess.comY CombinatorKleiner PerkinsForterra
Not stated on the pages read: Starting price, integrations, hosting

What Rippling's own pages state, read September 28, 2026: rippling.com, rippling.com/pricing, trust.rippling.com, rippling.com/platform, rippling.com/customers. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Rippling's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Rippling, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Rippling by email, built from the raw record of the edition. It shows:

where Rippling is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Rippling, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.