Small business▲+4Since September 2026: 2% → 6%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
6%from 2% in September 2026
Inside the floor by 7 pointsRank 5 → 3 of 51
Google Cloud · 2 categories · RankedGoogle Cloud Identity
50Judge labels
5First choices
6Negative labels
12 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
7% in Workforce identity for small business buyers
Rank 5 of 44 in the mid-market standing
0 of 14 models made it the first choice on the direct prompt; 12% of its 8 labels there were negative.
By buyer segmentRead the same way at every buyer size.
Small business3 of 54
7%32 labels
accepted challenger
Mid-market5 of 44
2%8 labels
under the label threshold
Enterprise17 of 48
0%3 labels
under the label threshold
In workforce identity · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Google Cloud Identity for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Workforce identity and SSO | Identity and access | 2% | 5 of 44 | 12% | 8 | under 10 labels · led by Microsoft Entra ID at 46% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Customer identity and access management | Identity and access | 0% | 47 of 70 | 50% | 2 | under 10 labels · led by Frontegg at 21% | goneNot named this edition; 0% in September 2026. |
Movement
Since September 2026, Google Cloud Identity held within the floor in all two categories: no change cleared 11 points.
Best category · Workforce identity · by segment
Mid-market▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 9 pointsRank 9 → 5 of 38
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 10 → 29 of 46
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Workforce identity | 0% | 2% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 9 → 5 of 44 |
| CIAM | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 43 → 47 of 70 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Google Cloud Identity across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Google Cloud Identity across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 1 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 1 | 1 |
| Grok 4.20 | 0 | 0 | 1 | 0 | 1 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 1 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 1 | 0 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-6 Luna | 0 | 2 | 0 | 1 | 3 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct2 labelsNone
Paraphrase18 labels1
Comparative9 labels3not counted in share
Budget-constrained7 labels4
Scale-constrained3 labelsNone
Negative11 labels1not counted in share
First choiceAlternativeMentionNegative50 labels in all, every segment counted; 5 of the 9 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Microsoft Entra ID Free or Google Cloud Identity Free are your best bets” Kimi K2 · Workforce identity · budget prompt · first choice
“If you need a cost-effective, "keep it simple" solution and you primarily use Google Workspace, Google Identity is worth a close look.” MiniMax M2.5 · Workforce identity · paraphrase prompt · alternative
“Apps on Google Cloud; Firebase-oriented teams moving toward enterprise requirements” GPT-6 Luna · CIAM · comparative prompt · alternative
“Google Workspace if your company is already deeply standardized on Google” GPT-5.4 mini · Workforce identity · paraphrase prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“be cautious if you need general workforce identity across many apps” Perplexity Sonar · Workforce identity · negative prompt · soft negative
“Check the bill against your expected usage before committing.” GPT-6 Luna · CIAM · negative prompt · soft negative
Named alongside
The products named in the same answers as Google Cloud Identity, over the 50 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Google Cloud Identity was named but was not.ShowHide
Named alongside
The products named in the same answers as Google Cloud Identity, over the 50 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Google Cloud Identity was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Google Cloud Identity. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 42 of the 50 answers that named Google Cloud Identity and are not a share of its labels.
Domains cited
startwithidentity.com22
okta.com19
jumpcloud.com16
siit.io16
cybersecuritynews.com12
checkthat.ai11
learn.microsoft.com11
corma.io10
rippling.com10
workos.com10
137 of the 137 domain citations in answers naming Google Cloud Identity came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
google.dev is not in Google's top ten for any of the category's searches. In the answers, Google Cloud Identity takes 2% of first choices and Microsoft Entra ID takes 46%.ShowHide
Search and answers
google.dev is not in Google's top ten for any of the category's searches. In the answers, Google Cloud Identity takes 2% of first choices and Microsoft Entra ID takes 46%.
ShowHideIn search
Google, US estimatesPosition for “workforce identity platform”
–
not in the top ten
Position for “workforce identity platforms”
–
not in the top ten
- Searches for its name, Google
- 1,000 a month (“google cloud identity”)
- AI search demand for its name, est.
- 64 a month
- Organic visits to its site
- about 881,346 a month
- Searches its site ranks for
- 22,650 · 2,977 in the top three
- Sites linking to it
- 29,239
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
2%
rank 5 of 44 in workforce identity
Segment leader
46%
Microsoft Entra ID
- First choices
- 5 across its categories
- Named in
- 50 answers
- Its own site cited
- in 42 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as Google Cloud Identity
What the judge wrote, as written, with how often. The vendor table decides that these count as Google Cloud Identity; a claim can dispute any of them.
Firebase Authentication / Google Cloud Identity Platform 1Google Cloud Identity (Free Edition) 1Google Cloud Identity / Workforce Identity Federation 1Google Cloud Identity Platform 1Google Workspace 1Google Workspace (Google Identity) 1Google Workspace Identity 1
Follow Google Cloud Identity
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Google Cloud is the company behind Google Cloud Identity.ShowHide
The company
Google Cloud is the company behind Google Cloud Identity.
ShowHideOn record
Company records- Also from Google Cloud
- Google 2-Step Verification, Google Alerts, Google AlloyDB for PostgreSQL, Google Analytics, Google Antigravity, Google Artifact Registry, Google AutoML, Google BigQuery ML and 84 more
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Google Cloud Identity's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Google Cloud Identity, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Google Cloud Identity by email, built from the raw record of the edition. It shows:
- where Google Cloud Identity is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Google Cloud Identity, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.