Every category where a model named Google Cloud Identity for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Workforce identity and SSO	Identity and access	0%	10 of 48	0%	5	under 10 labels · led by Microsoft Entra ID at 36%
Customer identity and access management	Identity and access	0%	44 of 74	33%	3	under 10 labels · led by Auth0 at 22%
Multi-factor authentication	Identity and access	0%	37 of 78	0%	2	under 10 labels · led by Cisco Duo at 42%

Movement

This is the first edition on this tier, so no move can be computed for Google Cloud Identity yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Google Cloud Identity across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	1	1	0	2
GPT-5.4 mini	1	0	0	1
Gemini 3.5 Flash	0	0	0	0
Perplexity Sonar	0	0	1	1
Grok 4.1 Fast	1	0	0	1
Mistral Small	0	0	0	0
DeepSeek V4 Flash	1	1	0	2
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	0	1	0	1
Kimi K2	0	1	0	1
GLM 4.7 FlashX	0	0	0	0
MiniMax M2.5	1	0	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct4 labelsNone

Paraphrase7 labelsNone

Comparative3 labelsNone

Budget-constrained5 labelsNone

Scale-constrained4 labels1

Negative3 labelsNone

First choiceAlternativeMentionNegative26 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“The Free tier provides essential identity management features, making it an attractive option for organizations primarily using Google services” Claude Haiku 4.5 · CIAM · budget prompt · alternative

“Stick with native (Entra ID or Google Cloud Identity—free edition up to 50 users).” Grok 4.1 Fast · Workforce identity · budget prompt · alternative

“Google Cloud Identity is inexpensive and covers the essentials” MiniMax M2.5 · Workforce identity · paraphrase prompt · alternative

“can be cost-effective if you're centered on Google Workspace” GPT-5.4 mini · Workforce identity · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“caution if you are not already committed to Google Cloud” Perplexity Sonar · CIAM · negative prompt · soft negative

Named alongside

The products named in the same answers as Google Cloud Identity, over the 26 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Google Cloud Identity was named but was not.

ProductSame answerTook the first choice insteadHead to head

Microsoft Entra ID21 of 2612Not in the top three

Okta17 of 265Not in the top three

JumpCloud14 of 265Not in the top three

OneLogin11 of 260Not in the top three

Ping Identity10 of 260Not in the top three

Cisco Duo7 of 261Not in the top three

Auth06 of 262Not in the top three

ForgeRock5 of 260Not in the top three

Amazon Cognito4 of 260Not in the top three

Okta Workforce Identity4 of 260Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Google Cloud Identity. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 14 of the 26 answers that named Google Cloud Identity and are not a share of its labels.

Domains cited

startwithidentity.com9

securityboulevard.com7

loginradius.com6

corma.io5

valtikstudios.com5

costbench.com4

frontegg.com4

g2.com4

infisign.ai4

pingidentity.com4

Fifty-two of the fifty-two domain citations in answers naming Google Cloud Identity came from somebody else's page.

Pages cited

startwithidentity.com/rankings/best-iam-for-smb7

valtikstudios.com/blog/identity-provider-buyer-guide-20265

corma.io/blog/top-10-iam-solutions-for-smbs-and-mid-size-companies-20264

loginradius.com/blog/identity/top-ciam-for-small-and-medium-businesses4

securityboulevard.com/2025/12/top-12-identity-and-access-management-platforms4

startwithidentity.com/articles/top-6-workforce-identity-platforms4

startwithidentity.com/rankings/best-iam-platforms4

costbench.com/best/best-iam-for-startups3

Pages are listed as the models cited them.

Names read as Google Cloud Identity

What the judge wrote, as written, with how often. The vendor table decides that these count as Google Cloud Identity; a claim can dispute any of them.

Google Cloud Identity Platform 2Cloud Identity 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Google Cloud Identity's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Google Cloud Identity, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at google.dev is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.