Every category where a model named OneLogin for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Workforce identity and SSO	Identity and access	15%	4 of 48	18%	33	accepted challenger
Identity governance	Identity and access	3%	7 of 77	0%	9	under 10 labels · led by Lumos at 20%
Customer identity and access management	Identity and access	2%	15 of 74	60%	5	under 10 labels · led by Auth0 at 22%
Multi-factor authentication	Identity and access	0%	24 of 78	0%	3	under 10 labels · led by Cisco Duo at 42%

Movement

This is the first edition on this tier, so no move can be computed for OneLogin yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated OneLogin across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0	0
GPT-5.4 mini	0	1	0	1	2
Gemini 3.5 Flash	0	2	0	1	3
Perplexity Sonar	2	2	2	0	6
Grok 4.1 Fast	0	1	1	2	4
Mistral Small	0	5	0	0	5
DeepSeek V4 Flash	0	4	1	1	6
Llama 4 Maverick	4	0	2	0	6
Qwen 3.7 Flash	1	2	0	2	5
Kimi K2	1	2	0	0	3
GLM 4.7 FlashX	0	4	0	2	6
MiniMax M2.5	2	2	0	0	4

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct23 labels4

Paraphrase22 labels3

Comparative19 labelsNone

Budget-constrained25 labels4

Scale-constrained12 labels1

Negative23 labelsNone

First choiceAlternativeMentionNegative124 labels in all, every segment counted; 12 of the 12 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Known for its easy-to-deploy SSO with directory integration and user provisioning features, making it a strong fit for mid-market companies.” Llama 4 Maverick · Workforce identity · paraphrase prompt · first choice

“The best identity governance platform for a company with a limited budget is OneLogin (by One Identity) or Microsoft Entra ID Free tier.” Llama 4 Maverick · IGA · budget prompt · first choice

“the best default choice is usually OneLogin if you want strong workforce SSO/MFA with faster deployment and lower complexity” Perplexity Sonar · Workforce identity · direct prompt · first choice

“For a typical mid-market B2B company, OneLogin often provides the best balance of features, price, and ease of deployment” Kimi K2 · Workforce identity · direct prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Avoid if: You cannot verify the current security posture post-acquisition (OneLogin)” GLM 4.7 FlashX · Workforce identity · negative prompt · hard negative

“Verdict: Avoid for any long-term strategic infrastructure.” DeepSeek V4 Flash · CIAM · negative prompt · hard negative

“Users looking for dedicated CIAM features ... may find its native customer offering less robust compared to specialist providers.” Qwen 3.7 Flash · CIAM · negative prompt · soft negative

“usually selected for specific legacy, governance, or regional reasons rather than as the default "best overall."” GPT-5.4 mini · Workforce identity · comparative prompt · soft negative

Named alongside

The products named in the same answers as OneLogin, over the 124 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and OneLogin was named but was not.

ProductSame answerTook the first choice insteadHead to head

Microsoft Entra ID92 of 12433Not in the top three

JumpCloud78 of 12430Not in the top three

Okta57 of 12414Not in the top three

Ping Identity44 of 1240Not in the top three

Okta Workforce Identity32 of 1247Not in the top three

miniOrange25 of 1242Not in the top three

Cisco Duo22 of 1248Not in the top three

Auth021 of 1243Not in the top three

SailPoint19 of 1241Not in the top three

CyberArk Identity15 of 1240Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named OneLogin. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 113 of the 124 answers that named OneLogin and are not a share of its labels.

Domains cited

startwithidentity.com74

securityboulevard.com54

corma.io42

siit.io40

expertinsights.com31

okta.com28

g2.com26

ssojet.com23

loginradius.com21

guideflow.com20

359 of the 359 domain citations in answers naming OneLogin came from somebody else's page.

Pages cited

startwithidentity.com/rankings/best-iam-for-smb52

startwithidentity.com/rankings/best-iam-platforms47

securityboulevard.com/2025/12/top-12-identity-and-access-management-platforms37

startwithidentity.com/articles/top-6-workforce-identity-platforms33

siit.io/blog/best-iam-tools30

corma.io/blog/top-10-iam-solutions-for-smbs-and-mid-size-companies-202628

guideflow.com/blog/identity-access-management-software14

techvendorindex.com/compare/best-iam-for-small-business14

Pages are listed as the models cited them.

Names read as OneLogin

What the judge wrote, as written, with how often. The vendor table decides that these count as OneLogin; a claim can dispute any of them.

OneLogin (by One Identity) 8OneLogin by One Identity 2One Identity / OneLogin 1OneLogin (One Identity) 1OneLogin Basic 1Ping Identity/OneLogin 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when OneLogin's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as OneLogin, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at onelogin.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.