Every category where a model named Okta for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Intelligent document processing	Data platform	2%	15 of 89	0%	2	under 10 labels · led by Nanonets at 32%
Identity governance	Identity and access	2%	19 of 76	40%	10	criticized challenger	▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Customer identity and access management	Identity and access	0%	70 of 70	50%	20	criticized challenger	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Non-human identity management	Identity and access	0%	126 of 128	45%	11	criticized challenger
SaaS security posture management	Security operations	0%	71 of 95	0%	1	under 10 labels · led by Wing Security at 30%
Unified endpoint management	IT operations and endpoint	0%	40 of 53	0%	1	under 10 labels · led by Microsoft Intune at 39%	newNew since September 2026: not ranked then, 0% now.

Movement

This is the first edition on this tier, so no move can be computed for Okta yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Okta across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	3	2	5
GPT-5.4 mini	0	2	0	0	2
Gemini 3.5 Flash	1	0	1	0	2
Perplexity Sonar	0	1	2	2	5
Grok 4.20	0	1	4	3	8
Mistral Small	1	2	0	2	5
DeepSeek V4 Flash	0	0	0	3	3
Llama 4 Maverick	0	0	2	1	3
Qwen 3.7 Flash	0	2	1	2	5
Kimi K2	0	0	1	1	2
GLM 4.7 FlashX	0	0	0	1	1
MiniMax M2.5	0	1	0	1	2
GPT-6 Luna	0	0	0	1	1
Muse Glimmer 30B	0	0	1	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct25 labels3

Paraphrase24 labels5

Comparative20 labels1not counted in share

Budget-constrained12 labelsNone

Scale-constrained18 labels3

Negative43 labels1not counted in share

First choiceAlternativeMentionNegative142 labels in all, every segment counted; 11 of the 13 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Okta and Microsoft Entra ID are the top choices due to their scalability, security, and broad integration capabilities” Mistral Small · Document processing · paraphrase prompt · first choice

“Evaluate your IdP first: Check if Okta or Microsoft Entra's native governance tools can meet 80% of your needs.” Gemini 3.5 Flash · IGA · scale prompt · first choice

“Okta offers a unified platform for all identities, ideal for organizations wanting a single system.” Mistral Small · NHI management · comparative prompt · alternative

“Best if you already rely heavily on Okta for enterprise customers / workforce identity: Okta” GPT-5.4 mini · CIAM · direct prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“many models advise small businesses to be cautious or avoid Okta for customer identity use cases due to complexity and cost” Mistral Small · CIAM · negative prompt · hard negative

“Okta, despite its security track record, remains widely used and has strong functionality — but if you're in a high-security or regulated industry, its breach history should give you serious pause.” DeepSeek V4 Flash · CIAM · negative prompt · soft negative

“The established vendors (CyberArk, Microsoft, Saviynt) offer broader integration with your existing IAM stack but may be less purpose-built for the NHI challenge.” DeepSeek V4 Flash · NHI management · scale prompt · soft negative

“Potential Drawback: The platform is incredibly complex. A mid-market company likely doesn’t need (and cannot afford) a full enterprise architecture firm” Qwen 3.7 Flash · CIAM · direct prompt · soft negative

Named alongside

The products named in the same answers as Okta, over the 142 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Okta was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Microsoft Entra ID48 of 1424Not among the top eight

Auth045 of 1426Not among the top eight

Ping Identity34 of 1420Not among the top eight

JumpCloud30 of 14213Not among the top eight

SailPoint Identity Security Cloud29 of 1427Not among the top eight

CyberArk Identity Security Platform23 of 1426Not among the top eight

Saviynt Enterprise Identity Cloud22 of 1422Not among the top eight

ForgeRock21 of 1420Not among the top eight

Astrix Security20 of 1423Not among the top eight

Akeyless20 of 1421Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Okta. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 123 of the 142 answers that named Okta and are not a share of its labels.

Domains cited

cybersecuritynews.com53

expertinsights.com53

securityboulevard.com48

startwithidentity.com40

lumos.com33

g2.com32

oneidentity.com30

cyberpress.org29

startupstash.com25

nhimg.org24

367 of the 367 domain citations in answers naming Okta came from somebody else's page.

Pages cited

expertinsights.com/identity-and-access-management/top-nhi-management-solutions27

oneidentity.com/learn/top-non-human-identity-and-agentic-ai-security-tools.aspx27

cybersecuritynews.com/best-iam-solutions24

almcorp.com/blog/best-identity-and-access-management-tools21

lumos.com/identity-matters/identity-access-management/best-identity-and-access-management-20

startupstash.com/top-non-human-identity-management-platforms19

wwt.com/blog/non-human-identity-security-platform-assessment19

securityboulevard.com/2026/06/top-non-human-identity-nhi-management-tools-for-202617

Pages are listed as the models cited them.

Search and answers

okta.com is not in Google's top ten for any of the category's searches. In the answers, Okta takes 2% of first choices and Nanonets takes 32%.

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In search

Google, US estimates

Position for “intelligent document processing platform”

–

not in the top ten

Position for “intelligent document processing platforms”

–

not in the top ten

Searches for its name, Google: 368,000 a month (“okta”)
AI search demand for its name, est.: 8,418 a month
Organic visits to its site: about 1,959,740 a month
Searches its site ranks for: 68,194 · 12,679 in the top three
Sites linking to it: 42,851
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

118+ ads · 89 text, 28 image, 1 video · 118 shown in the last 30 days

First shown October 2021, as Okta, Inc, verified. Ads started 2025-10 to 2026-09: 36 in the year, 82 before. 2 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 15 of 89 in document processing

Segment leader

32%

Nanonets

First choices: 11 across its categories
Named in: 142 answers
Its own site cited: in 123 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on okta.com

10,007

subdomains included

Content

4,530

counted in the table below

Documentation

Product · Integration

104 · 2,583

Kind	Pages	Last 90 days	Latest	Categories named
Podcast or video	1,314	0	2026-05-27
Blog	1,303	6	2026-09-22	Workforce identity
Report or ebook	1,069	undated
Webinar or virtual event	292	1	2026-09-10
News or press	230	undated
Case study	172	0	2026-03-09
Glossary or explainer	65	8	2026-09-22
Conference or event	47	0	2025-01-21
Comparison	35	5	2026-09-08
Template or tool	3	0	2024-04-12

Most recent

2026-09-226 steps to practice strong laptop security blog
2026-09-22What is scim glossary or explainer
2026-09-22Cross app access enterprise ai blog
2026-09-21Google okta zero trust chrome android blog
2026-09-10Okta on demand saas integrations connector deployment guide webinar or virtual event
2026-09-08Soc 1 vs soc 2 comparison

How it is countedHide how it is counted

Every page okta.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as Okta

What the judge wrote, as written, with how often. The vendor table decides that these count as Okta; a claim can dispute any of them.

Okta (including Auth0) 2Okta Platform 2Okta (Auth0) 1Okta (Customer Identity) 1Okta (including Auth0/Customer Identity Cloud) 1Okta / Okta Customer Identity Solution 1Okta Identity Cloud 1

Follow Okta

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Okta is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: Secure Identity for Employees, Customers, and AI
okta.com
For: Employees, Customers, and AI
okta.com
Price stated: Pricing okta.com
Starting price: 6 per user/month okta.com/pricing
Free plan or trial: Free trial okta.com
Integrations claimed: 50 okta.com/pricing
Certifications: Gartner® has recognized Okta as a Leader in the 2025 Magic Quadrant™ for Access Management.FedRAMP-compliantHIPAA-compliant
Customers named: BoxMcLaren RacingWyndham Hotels & ResortsHitachiBooking.comMarsFedExWorld Central Kitchen
Not stated on the pages read: Hosting

What Okta's own pages state, read September 28, 2026: okta.com, okta.com/pricing, okta.com/en-ca/security, okta.com/solutions, okta.com/customers. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Okta's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Okta, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Okta by email, built from the raw record of the edition. It shows:

where Okta is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Okta, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.