Small business▼−2Since September 2026: 6% → 4%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
4%from 6% in September 2026
Inside the floor by 9 pointsRank 3 → 5 of 51
2 categories · RankedOkta Workforce Identity
233Judge labels
42First choices
76Negative labels
14 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
44% in Workforce identity for enterprise buyers
Rank 2 of 44 in the mid-market standingcriticized challenger
8 of 14 models made it the first choice on the direct prompt; 32% of its 72 labels there were negative.
What the models named instead of Okta Workforce Identity →By buyer segmentStrongest at enterprise.
Small business5 of 54
4%68 labels
criticized challenger
Mid-market2 of 44
23%72 labels
criticized challenger
Enterprise2 of 48
44%79 labels
endorsed leader
In workforce identity · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Okta Workforce Identity for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Workforce identity and SSO | Identity and access | 23% | 2 of 44 | 32% | 72 | criticized challenger | ▼−6Since September 2026: 32% → 26%, −6 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Intelligent document processing | Data platform | 0% | 47 of 89 | 0% | 1 | under 10 labels · led by Nanonets at 32% |
Movement
Since September 2026, Okta Workforce Identity held within the floor in all two categories: no change cleared 11 points.
Best category · Workforce identity · by segment
Mid-market▼−6Since September 2026: 32% → 26%, −6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
26%from 32% in September 2026
Inside the floor by 5 pointsRank 2 of 38, unchanged
Enterprise▼−8Since September 2026: 53% → 45%, −8 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
45%from 53% in September 2026
Inside the floor by 3 pointsRank 1 → 2 of 46
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Workforce identity | 32% | 26% | ▼−6Since September 2026: 32% → 26%, −6 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 2 of 44, unchanged |
| Document processing | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 47 of 89, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Okta Workforce Identity across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Okta Workforce Identity across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 2 | 1 | 0 | 1 | 4 |
| GPT-5.4 mini | 2 | 1 | 0 | 1 | 4 |
| Gemini 3.5 Flash | 1 | 3 | 0 | 2 | 6 |
| Perplexity Sonar | 1 | 2 | 2 | 0 | 5 |
| Grok 4.20 | 3 | 1 | 0 | 2 | 6 |
| Mistral Small | 2 | 1 | 1 | 2 | 6 |
| DeepSeek V4 Flash | 2 | 3 | 0 | 2 | 7 |
| Llama 4 Maverick | 1 | 0 | 0 | 2 | 3 |
| Qwen 3.7 Flash | 3 | 0 | 1 | 1 | 5 |
| Kimi K2 | 1 | 2 | 0 | 3 | 6 |
| GLM 4.7 FlashX | 2 | 1 | 1 | 1 | 5 |
| MiniMax M2.5 | 2 | 2 | 1 | 1 | 6 |
| GPT-6 Luna | 0 | 3 | 0 | 2 | 5 |
| Muse Glimmer 30B | 1 | 1 | 0 | 3 | 5 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct45 labels19
Paraphrase39 labels16
Comparative43 labels24not counted in share
Budget-constrained38 labels2
Scale-constrained27 labels5
Negative41 labels1not counted in share
First choiceAlternativeMentionNegative233 labels in all, every segment counted; 42 of the 67 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“1. Okta Workforce Identity Cloud - Best for: Large enterprises needing a cloud-native, best-of-breed IAM platform with the broadest integration ecosystem.” Mistral Small · Workforce identity · comparative prompt · first choice
“Okta and Microsoft Entra lead in overall breadth and ecosystem depth... otherwise Okta for a vendor-neutral, deeply integrated solution.” GLM 4.7 FlashX · Workforce identity · comparative prompt · first choice
“If you're app-agnostic with a diverse SaaS portfolio, Okta is the default leader with the largest integration catalog (18,000+ apps).” DeepSeek V4 Flash · Workforce identity · scale prompt · first choice
“Start with Okta if you're B2B with lots of SaaS (e.g., Salesforce, Slack)—it's the most cited leader for mid-market flexibility.” Grok 4.20 · Workforce identity · direct prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Okta is not recommended unless you have a SaaS portfolio of 50+ applications” Llama 4 Maverick · Workforce identity · budget prompt · hard negative
“Multiple high-profile breaches (2022 Lapsus$ attack, 2023 support system credential theft)... Mitigation: If you choose Okta, ensure rigorous tenant security hygiene” GLM 4.7 FlashX · Workforce identity · negative prompt · soft negative
“Okta has experienced several security issues... These incidents don't necessarily mean you should avoid Okta... but you should stay current with their security advisories” MiniMax M2.5 · Workforce identity · negative prompt · soft negative
“Other options like Okta start at around $6 per user per month and require a minimum annual commitment, which may not be ideal for very small teams.” Mistral Small · Workforce identity · budget prompt · soft negative
Named alongside
The products named in the same answers as Okta Workforce Identity, over the 233 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Okta Workforce Identity was named but was not.ShowHide
Named alongside
The products named in the same answers as Okta Workforce Identity, over the 233 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Okta Workforce Identity was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Okta Workforce Identity. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 213 of the 233 answers that named Okta Workforce Identity and are not a share of its labels.
Domains cited
startwithidentity.com131
securityboulevard.com93
siit.io86
okta.comYour site81
it-ai-index.com52
corma.io50
checkthat.ai46
cybersecuritynews.com46
jumpcloud.com44
microsoft.com43
591 of the 672 domain citations in answers naming Okta Workforce Identity came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
okta.com ranks 2 on Google for the category's searches. In the answers, Okta Workforce Identity takes 23% of first choices and Microsoft Entra ID takes 46%.ShowHide
Search and answers
okta.com ranks 2 on Google for the category's searches. In the answers, Okta Workforce Identity takes 23% of first choices and Microsoft Entra ID takes 46%.
ShowHideIn search
Google, US estimatesPosition for “workforce identity platform”
2
Position for “workforce identity platforms”
3
- Searches for its name, Google
- 390 a month (“okta workforce identity”)
- AI search demand for its name, est.
- 8 a month
- Organic visits to its site
- about 1,959,740 a month
- Searches its site ranks for
- 68,194 · 12,679 in the top three
- Sites linking to it
- 42,851
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
23%
rank 2 of 44 in workforce identity
Segment leader
46%
Microsoft Entra ID
- First choices
- 42 across its categories
- Named in
- 233 answers
- Its own site cited
- in 213 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on okta.com
10,007
subdomains included
Content
4,530
counted in the table below
Documentation
3
Product · Integration
104 · 2,583
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Podcast or video | 1,314 | 0 | 2026-05-27 | ||
| Blog | 1,303 | 6 | 2026-09-22 | Workforce identity | |
| Report or ebook | 1,069 | undated | |||
| Webinar or virtual event | 292 | 1 | 2026-09-10 | ||
| News or press | 230 | undated | |||
| Case study | 172 | 0 | 2026-03-09 | ||
| Glossary or explainer | 65 | 8 | 2026-09-22 | ||
| Conference or event | 47 | 0 | 2025-01-21 | ||
| Comparison | 35 | 5 | 2026-09-08 | ||
| Template or tool | 3 | 0 | 2024-04-12 |
Most recent
- 2026-09-226 steps to practice strong laptop security blog
- 2026-09-22What is scim glossary or explainer
- 2026-09-22Cross app access enterprise ai blog
- 2026-09-21Google okta zero trust chrome android blog
- 2026-09-10Okta on demand saas integrations connector deployment guide webinar or virtual event
- 2026-09-08Soc 1 vs soc 2 comparison
How it is countedHide how it is counted
Every page okta.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Okta Workforce Identity
What the judge wrote, as written, with how often. The vendor table decides that these count as Okta Workforce Identity; a claim can dispute any of them.
Okta 40Okta Workforce Identity Cloud 16Okta (Workforce Identity Cloud) 1Okta Workforce Identity Cloud Starter 1
Follow Okta Workforce Identity
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Okta Workforce Identity is its own company.ShowHide
The company
Okta Workforce Identity is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Secure all of your identities within an identity security fabric.
- For
- your workforce
- Price stated
- Pricing okta.com
- Starting price
- 6 okta.com/pricing
- Free plan or trial
- Free Trial okta.com
- Customers named
- Booking.comBoxMarsManTechWyndham Hotels & ResortsNightwing
- Not stated on the pages read
- Integrations, certifications, hosting
What Okta Workforce Identity's own pages state, read September 28, 2026: okta.com, okta.com/pricing, okta.com/blog/topic/security, okta.com/solutions, okta.com/customers. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Okta Workforce Identity's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Okta Workforce Identity, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Okta Workforce Identity by email, built from the raw record of the edition. It shows:
- where Okta Workforce Identity is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Okta Workforce Identity, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where Okta Workforce Identity is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where Okta Workforce Identity is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHideOkta Workforce Identity is among the products AI models recommend first in Workforce identity and SSO this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.