Every category where a model named Cisco Duo for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Multi-factor authentication	Identity and access	42%	1 of 78	2%	60	endorsed leader
Workforce identity and SSO	Identity and access	4%	6 of 48	12%	8	under 10 labels · led by Microsoft Entra ID at 36%
Zero trust network access	Network and edge	0%	20 of 71	0%	4	under 10 labels · led by Cloudflare One at 35%
Identity governance	Identity and access	0%	35 of 77	0%	1	under 10 labels · led by Lumos at 20%

Movement

This is the first edition on this tier, so no move can be computed for Cisco Duo yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Cisco Duo across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	1	5	0	6
GPT-5.4 mini	2	2	0	0	4
Gemini 3.5 Flash	3	2	1	0	6
Perplexity Sonar	4	0	0	1	5
Grok 4.1 Fast	3	2	1	0	6
Mistral Small	2	2	4	0	8
DeepSeek V4 Flash	4	2	0	0	6
Llama 4 Maverick	2	4	2	0	8
Qwen 3.7 Flash	1	3	0	1	5
Kimi K2	4	2	0	0	6
GLM 4.7 FlashX	3	2	2	0	7
MiniMax M2.5	3	2	1	0	6

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct40 labels24

Paraphrase36 labels19

Comparative41 labels26not counted in share

Budget-constrained48 labels20

Scale-constrained34 labels4

Negative10 labelsNone

First choiceAlternativeMentionNegative209 labels in all, every segment counted; 67 of the 93 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Microsoft Entra ID (if using Microsoft 365) or Cisco Duo's free tier (for small teams) offer the best balance of features, reliability, and cost.” Kimi K2 · MFA · budget prompt · first choice

“Choose Cisco Duo if you want to deploy a highly secure, easy-to-use MFA on top of a variety of existing, scattered systems with minimal IT headache.” Gemini 3.5 Flash · MFA · comparative prompt · first choice

“Start with Cisco Duo if you want simple, scalable MFA without overhauling identity management—it's frequently #1 for mid-sized businesses” Grok 4.1 Fast · MFA · direct prompt · first choice

“The Absolute Lowest Cost: Cisco Duo ... Choose Cisco Duo if you just need to secure logins with MFA and keep costs under $5/user.” Qwen 3.7 Flash · Workforce identity · budget prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“it is not a full workforce IAM replacement if you need broader SSO, provisioning, and governance” Perplexity Sonar · Workforce identity · negative prompt · soft negative

“Be Wary of: Push Notification Approvals (Duo, Okta, Microsoft)” Qwen 3.7 Flash · MFA · negative prompt · soft negative

Named alongside

The products named in the same answers as Cisco Duo, over the 203 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Cisco Duo was named but was not.

ProductSame answerTook the first choice insteadHead to head

Microsoft Entra ID154 of 20341Compare →

Okta136 of 20316Compare →

YubiKey63 of 2034Not in the top three

Ping Identity47 of 2031Not in the top three

JumpCloud37 of 2036Not in the top three

Google Authenticator36 of 2033Not in the top three

Microsoft Authenticator35 of 2034Not in the top three

Auth028 of 2031Not in the top three

RSA SecurID28 of 2030Not in the top three

Authy26 of 2032Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Cisco Duo. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 158 of the 203 answers that named Cisco Duo and are not a share of its labels.

Domains cited

rippling.com85

startwithidentity.com65

expertinsights.com59

techrepublic.com59

duo.com51

miniorange.com50

encomputers.com48

g2.com43

securityboulevard.com42

okta.com39

541 of the 541 domain citations in answers naming Cisco Duo came from somebody else's page.

Pages cited

rippling.com/blog/mfa-providers77

techrepublic.com/article/best-multi-factor-authentication-solutions55

expertinsights.com/identity-and-access-management/the-top-multi-factor-authentication-mfa-52

encomputers.com/2024/05/best-multi-factor-authentication-small-businesses48

decryptiondigest.com/blog/enterprise-mfa-platform-comparison-2026-duo-okta-microsoft-ping-34

miniorange.com/blog/mfa-providers34

plivo.com/blog/best-multi-factor-authentication-solutions-for-business32

startwithidentity.com/rankings/best-mfa-for-enterprises32

Pages are listed as the models cited them.

Names read as Cisco Duo

What the judge wrote, as written, with how often. The vendor table decides that these count as Cisco Duo; a claim can dispute any of them.

Duo Security 8Duo 5Cisco Duo Security 2Duo Essentials 2Duo Essentials/Advantage 2Duo Free 2Cisco Duo (Duo Security) 1Cisco Duo (now Cisco Secure Access) 1Cisco Duo (with ZTNA) 1Cisco Duo Free Tier 1Cisco Secure Access / Duo 1Duo (Cisco) 1Duo Security (Cisco Duo) 1Duo Security (Cisco) 1Duo Security (by Cisco) 1Duo Security Free Edition 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Cisco Duo's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Cisco Duo, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at cisco.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.