Every category where a model named Auth0 for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Customer identity and access management	Identity and access	22%	1 of 74	22%	67	accepted challenger
Workforce identity and SSO	Identity and access	0%	28 of 48	38%	8	under 10 labels · led by Microsoft Entra ID at 36%
Multi-factor authentication	Identity and access	0%	14 of 78	0%	6	under 10 labels · led by Cisco Duo at 42%
Identity governance	Identity and access	0%	30 of 77	0%	2	under 10 labels · led by Lumos at 20%

Movement

This is the first edition on this tier, so no move can be computed for Auth0 yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Auth0 across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	4	2	0	6
GPT-5.4 mini	2	0	0	1	3
Gemini 3.5 Flash	0	1	0	5	6
Perplexity Sonar	0	4	0	1	5
Grok 4.1 Fast	0	3	2	3	8
Mistral Small	4	0	5	0	9
DeepSeek V4 Flash	3	2	1	2	8
Llama 4 Maverick	1	1	4	0	6
Qwen 3.7 Flash	4	3	1	1	9
Kimi K2	1	2	1	1	5
GLM 4.7 FlashX	1	4	4	3	12
MiniMax M2.5	3	1	1	1	6

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct53 labels16

Paraphrase48 labels18

Comparative48 labels15not counted in share

Budget-constrained34 labels7

Scale-constrained28 labels6

Negative28 labels2not counted in share

First choiceAlternativeMentionNegative239 labels in all, every segment counted; 47 of the 64 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“### 1. Auth0 (Okta Customer Identity Cloud) ... Pick Auth0/Olata if developer experience and speed-to-market matter most” Qwen 3.7 Flash · CIAM · comparative prompt · first choice

“Offers a free tier with 25,000 monthly active users (MAUs), making it a strong choice for startups and small businesses” Mistral Small · CIAM · budget prompt · first choice

“Auth0 and Ping Identity are the top recommendations due to their maturity, scalability, and broad feature sets” Mistral Small · CIAM · direct prompt · first choice

“niche CIAM providers (like Auth0, Okta Customer Identity, or PingOne) ... currently offer fewer pitfalls” Qwen 3.7 Flash · CIAM · negative prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Avoid platforms that are primarily built for Customer Identity and Access Management (CIAM) but are marketed as workforce solutions (e.g., some modules of Auth0” DeepSeek V4 Flash · Workforce identity · negative prompt · hard negative

“Auth0 is mainly a customer identity (CIAM) platform, not a workforce IAM product.” Perplexity Sonar · Workforce identity · negative prompt · hard negative

“Developers report massive price increases of 300% to 1,500% on renewal” DeepSeek V4 Flash · CIAM · negative prompt · hard negative

“it is generally not recommended for startups on a limited budget” Gemini 3.5 Flash · CIAM · budget prompt · hard negative

Named alongside

The products named in the same answers as Auth0, over the 215 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Auth0 was named but was not.

ProductSame answerTook the first choice insteadHead to head

Ping Identity87 of 2152Not in the top three

WorkOS86 of 21521Compare →

Microsoft Entra External ID82 of 2153Not in the top three

Clerk65 of 21521Not in the top three

Frontegg64 of 21513Compare →

Descope57 of 2154Not in the top three

Stytch54 of 2150Not in the top three

Okta53 of 21513Not in the top three

Microsoft Entra ID52 of 21517Not in the top three

Amazon Cognito52 of 2152Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Auth0. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 165 of the 215 answers that named Auth0 and are not a share of its labels.

Domains cited

startwithidentity.com103

expertinsights.com90

loginradius.com88

securityboulevard.com71

descope.com55

workos.com47

guideflow.com46

guptadeepak.com42

worldmetrics.org39

idsync.com37

618 of the 618 domain citations in answers naming Auth0 came from somebody else's page.

Pages cited

expertinsights.com/identity-and-access-management/top-customer-identity-and-access-managem80

loginradius.com/blog/identity/top-ciam-for-small-and-medium-businesses48

guideflow.com/blog/ciam-software42

descope.com/blog/post/ciam-solutions40

startwithidentity.com/rankings/best-ciam-for-enterprises35

securityboulevard.com/2026/08/top-5-enterprise-ciam-platforms-in-2026-in-depth-comparison32

worldmetrics.org/best/customer-identity-management-software31

workos.com/blog/top-ciam-providers-in-202629

Pages are listed as the models cited them.

Names read as Auth0

What the judge wrote, as written, with how often. The vendor table decides that these count as Auth0; a claim can dispute any of them.

Auth0 (by Okta) 11Auth0 (Okta Customer Identity Cloud) 10Okta Customer Identity Cloud 7Okta Customer Identity 4Okta Customer Identity Cloud (Auth0) 4Auth0 (Okta) 2Okta Customer Identity Cloud (powered by Auth0) 2Auth0 Free Tier 1Auth0 by Okta 1Okta Customer Identity (Auth0) 1Okta Customer Identity (Auth0/Okta CIAM) 1Okta Customer Identity (OCI) 1Okta's Customer Identity Cloud 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Auth0's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Auth0, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at auth0.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.