Every category where a model named Auth0 for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Customer identity and access management	Identity and access	18%	2 of 70	22%	60	accepted challenger	▼−2Since September 2026: 22% → 20%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
API security platforms	Security operations	2%	19 of 93	0%	1	under 10 labels · led by Aikido Security at 12%
Multi-factor authentication	Identity and access	0%	12 of 77	10%	10	accepted challenger	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Workforce identity and SSO	Identity and access	0%	11 of 44	14%	7	under 10 labels · led by Microsoft Entra ID at 46%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Identity governance	Identity and access	0%	33 of 76	0%	1	under 10 labels · led by Microsoft Entra ID Governance at 25%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Intelligent document processing	Data platform	0%	32 of 89	0%	1	under 10 labels · led by Nanonets at 32%
Non-human identity management	Identity and access	0%	53 of 128	0%	1	under 10 labels · led by JumpCloud at 14%
Privileged access management	Identity and access	0%	35 of 73	0%	1	under 10 labels · led by Delinea Secret Server at 37%	newNew since September 2026: not ranked then, 0% now.

Movement

Since September 2026, Auth0 held within the floor in all eight categories: no change cleared 11 points.

Best category · CIAM · by segment

Small business▼−11Since September 2026: 25% → 14%, −11 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

14%from 25% in September 2026

Inside the floor by 0 pointsRank 2 → 3 of 46

Mid-market▼−2Since September 2026: 22% → 20%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

20%from 22% in September 2026

Inside the floor by 9 pointsRank 1 of 61, unchanged

Enterprise▼−5Since September 2026: 47% → 42%, −5 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

42%from 47% in September 2026

Inside the floor by 6 pointsRank 1 of 62, unchanged

All categories · Mid-market

Category	September 2026	Now	Change	Reading	Rank
API security	0%	2%	newNew since September 2026: not ranked then, 2% now.	New this edition	Rank 19 of 93, unchanged
CIAM	22%	20%	▼−2Since September 2026: 22% → 20%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 1 → 2 of 70
MFA	0%	0%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 13 → 12 of 77
Workforce identity	0%	0%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 26 → 11 of 44
IGA	0%	0%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 29 → 33 of 76
Document processing	0%	0%	newNew since September 2026: not ranked then, 0% now.	New this edition	Rank 32 of 89, unchanged
NHI management	0%	0%	newNew since September 2026: not ranked then, 0% now.	New this edition	Rank 53 of 128, unchanged
PAM	0%	0%	newNew since September 2026: not ranked then, 0% now.	New this edition	Rank 35 of 73, unchanged

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Auth0 across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	1	5	1	7
GPT-5.4 mini	1	2	0	1	4
Gemini 3.5 Flash	0	1	2	3	6
Perplexity Sonar	1	2	0	1	4
Grok 4.20	2	1	2	1	6
Mistral Small	1	2	5	0	8
DeepSeek V4 Flash	2	2	1	1	6
Llama 4 Maverick	1	0	3	0	4
Qwen 3.7 Flash	2	2	1	3	8
Kimi K2	2	2	1	2	7
GLM 4.7 FlashX	3	4	1	2	10
MiniMax M2.5	2	1	0	0	3
GPT-6 Luna	0	3	2	0	5
Muse Glimmer 30B	0	4	0	0	4

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct53 labels15

Paraphrase51 labels12

Comparative55 labels21not counted in share

Budget-constrained56 labels10

Scale-constrained38 labels7

Negative35 labels1not counted in share

First choiceAlternativeMentionNegative288 labels in all, every segment counted; 44 of the 66 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Frontegg (if multi-tenant org management is a priority) or Auth0 (if you want the most mature, proven platform) are the strongest overall picks” DeepSeek V4 Flash · CIAM · direct prompt · first choice

“Medium (Standard Devs) | Fully Managed Cloud<br>Best balance of speed, security, and ease of use. | Auth0 (Okta), AWS Cognito, Firebase Auth” Qwen 3.7 Flash · CIAM · scale prompt · first choice

“Choose Auth0 if you want to get a product to market quickly and value developer flexibility over on-prem control.” GLM 4.7 FlashX · CIAM · comparative prompt · first choice

“Auth0 (by Okta) - The Developer Benchmark ... Widely considered the industry benchmark for developer experience” Kimi K2 · CIAM · comparative prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Budget Trap to Avoid: Auth0 (Okta) ... it is not recommended for companies on a limited budget” Gemini 3.5 Flash · CIAM · budget prompt · hard negative

“The Catch: It can become exceptionally expensive. Because its pricing scales heavily on Monthly Active Users (MAUs), a growing customer base can lead to a highly ballooned bill.” Gemini 3.5 Flash · CIAM · comparative prompt · soft negative

“Auth0 has issued advisories about misconfigurations, account creation fraud, credential attacks, MFA bypass, and session/token hijacking.” GLM 4.7 FlashX · CIAM · negative prompt · soft negative

“Choose Auth0 only if you need the most mature, extensible platform and are willing to accept higher cost/complexity at mid-market scale” DeepSeek V4 Flash · CIAM · paraphrase prompt · soft negative

Named alongside

The products named in the same answers as Auth0, over the 268 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Auth0 was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Ping Identity107 of 2681Not among the top eight

Clerk84 of 26828Compare →

Amazon Cognito81 of 2684Not among the top eight

Microsoft Entra External ID77 of 2684Compare →

Microsoft Entra ID75 of 26830Not among the top eight

Frontegg71 of 26818Compare →

WorkOS70 of 26813Compare →

Descope49 of 2686Compare →

Stytch48 of 2683Not among the top eight

Keycloak46 of 2683Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Auth0. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 237 of the 268 answers that named Auth0 and are not a share of its labels.

Domains cited

cybersecuritynews.com97

securityboulevard.com97

startwithidentity.com92

guptadeepak.com87

expertinsights.com82

guideflow.com79

workos.com79

checkthat.ai71

loginradius.com71

descope.com61

816 of the 816 domain citations in answers naming Auth0 came from somebody else's page.

Pages cited

guideflow.com/blog/ciam-software68

expertinsights.com/identity-and-access-management/top-customer-identity-and-access-managem62

cybersecuritynews.com/best-ciam-solutions/amp56

checkthat.ai/answers/what-are-the-best-customer-identity-and-access-management-solutions51

descope.com/blog/post/ciam-solutions50

workos.com/blog/top-ciam-providers-in-202639

securityboulevard.com/2026/08/top-5-enterprise-ciam-platforms-in-2026-in-depth-comparison34

spotsaas.com/blog/customer-identity-and-access-management-software34

Pages are listed as the models cited them.

Search and answers

auth0.com is not in Google's top ten for any of the category's searches. In the answers, Auth0 takes 18% of first choices and Frontegg takes 21%.

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In search

Google, US estimates

Position for “customer identity platform”

–

not in the top ten

Position for “customer identity platforms”

–

not in the top ten

Searches for its name, Google: 18,100 a month (“auth0”)
AI search demand for its name, est.: 772 a month
Organic visits to its site: about 170,673 a month
Searches its site ranks for: 20,005 · 2,025 in the top three
Sites linking to it: 28,328
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

117+ ads · 62 text, 46 image, 9 video · 117 shown in the last 30 days

First shown October 2021, as Auth0, Inc., verified. Ads started 2025-10 to 2026-09: 74 in the year, 43 before. 3 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

18%

rank 2 of 70 in CIAM

Segment leader

21%

Frontegg

First choices: 44 across its categories
Named in: 268 answers
Its own site cited: in 237 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on auth0.com

11,776

subdomains included

Content

3,659

counted in the table below

Documentation

6,822

Product · Integration

21 · 4

Kind	Pages	Last 90 days	Latest
Blog	2,431	10	2026-09-28
Report or ebook	483	undated
Case study	230	undated
Webinar or virtual event	145	undated
Conference or event	119	undated
Glossary or explainer	83	undated
News or press	61	undated
Comparison	40	undated
Podcast or video	39	undated
Template or tool	28	undated

Most recent

2026-09-28Securing agentic commerce using auth0 universal commerce protocol ucp blog
2026-09-28Auth0 for chatgpt build manage identity blog
2026-09-25Stop building mfa from scratch blog
2026-09-22Confused deputy the old bug that ai agents keep reintroducing blog
2026-09-21Building secure ai agents microsoft agent framework auth0 part 4 human in the loop approval blog
2026-09-18Auth0 identity conversion suite early access blog

How it is countedHide how it is counted

Every page auth0.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as Auth0

What the judge wrote, as written, with how often. The vendor table decides that these count as Auth0; a claim can dispute any of them.

Auth0 (by Okta) 10Auth0 (Okta) 7Auth0 (Okta Customer Identity Cloud) 6Okta Customer Identity Cloud 3Auth0 (Okta Customer Identity) 2Auth0 (now Okta) 2Auth0 (now part of Okta) 2Auth0 by Okta 2Okta Customer Identity 2Auth0 (Free Tier) 1Auth0 (Okta CIAM) 1Auth0 (Okta CIC) 1Auth0 (now Okta Customer Identity Cloud) 1Auth0 (now Okta Customer Identity) 1Auth0 (now Okta Workforce Identity) 1Auth0 / Okta Customer Identity 1Auth0 Platform 1Auth0/Okta CIAM 1Okta Customer Identity (OCI) 1Okta Customer Identity (formerly Auth0) 1Okta Customer Identity Cloud (formerly Auth0) 1

Follow Auth0

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Auth0 is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: an easy-to-implement, scalable, and adaptable authentication and authorization platform
auth0.com
For: developers and enterprises
auth0.com/pricing
Price stated: 0 auth0.com
Starting price: 0 auth0.com
Free plan or trial: Start building for free auth0.com
Certifications: Compliance CertificationsFAPI certified Security ProfileHIPAA BAA & PCI
Customers named: McLarenBrowse AISiemensJersey Mike'sCLAASRecidivizNHS Leadership AcademyDunelm
Not stated on the pages read: Integrations, hosting

What Auth0's own pages state, read September 28, 2026: auth0.com, auth0.com/pricing, auth0.com/security, auth0.com/platform, auth0.com/customers. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Auth0's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Auth0, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Auth0 by email, built from the raw record of the edition. It shows:

where Auth0 is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Auth0, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.

Badges

Wins only: a badge exists where Auth0 is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.

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Auth0 is among the products AI models recommend first in Customer identity and access management this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.

Wide · 320 × 104 Website, beside other badges

Show the code

<a href="https://it-ai-index.com/identity/customer-identity-and-access-management/"><img src="https://it-ai-index.com/badges/2026-10/auth0--customer-identity-and-access-management-wide.svg" alt="Among AI models' top three in Customer identity and access management, October 2026 Edition, IT AI Recommendation Index" width="320" height="104"></a>

Copy the code as it is. The link is part of the badge: it points at the Customer identity and access management standing, where the claim can be checked.

Square · 240 × 240 LinkedIn, slides

Show the code

<a href="https://it-ai-index.com/identity/customer-identity-and-access-management/"><img src="https://it-ai-index.com/badges/2026-10/auth0--customer-identity-and-access-management-square.svg" alt="Among AI models' top three in Customer identity and access management, October 2026 Edition, IT AI Recommendation Index" width="240" height="240"></a>

Copy the code as it is. The link is part of the badge: it points at the Customer identity and access management standing, where the claim can be checked.

Compact · 200 × 56 Email signature, footer

Show the code

<a href="https://it-ai-index.com/identity/customer-identity-and-access-management/"><img src="https://it-ai-index.com/badges/2026-10/auth0--customer-identity-and-access-management-compact.svg" alt="Among AI models' top three in Customer identity and access management, October 2026 Edition, IT AI Recommendation Index" width="200" height="56"></a>

Copy the code as it is. The link is part of the badge: it points at the Customer identity and access management standing, where the claim can be checked.

Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.