Every category where a model named YubiKey for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Multi-factor authentication	Identity and access	0%	11 of 78	0%	29	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for YubiKey yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated YubiKey across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Labels
Claude Haiku 4.5	0	1	1	2
GPT-5.4 mini	0	0	1	1
Gemini 3.5 Flash	1	2	1	4
Perplexity Sonar	0	1	0	1
Grok 4.1 Fast	1	1	1	3
Mistral Small	1	0	2	3
DeepSeek V4 Flash	1	2	2	5
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	1	1	1	3
Kimi K2	1	1	0	2
GLM 4.7 FlashX	1	1	1	3
MiniMax M2.5	1	0	1	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct11 labelsNone

Paraphrase6 labelsNone

Comparative21 labels2not counted in share

Budget-constrained8 labelsNone

Scale-constrained17 labelsNone

Negative17 labels13not counted in share

First choiceAlternativeMentionNegative80 labels in all, every segment counted; 0 of the 15 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“FIDO2/WebAuthn/passkeys (e.g., YubiKey, built-in phone biometrics)—cryptographically bound to domains, can't be phished remotely.” Grok 4.1 Fast · MFA · negative prompt · first choice

“FIDO2 / WebAuthn hardware keys (YubiKey, Google Titan, Feitian) and passkeys — these are phishing-resistant by design” DeepSeek V4 Flash · MFA · negative prompt · first choice

“Highly rated for phishing-resistant MFA, ideal for high-risk users and Zero Trust programs” Mistral Small · MFA · comparative prompt · first choice

“Hardware security keys (YubiKey, etc.) ... Phishing-resistant methods as the baseline” GLM 4.7 FlashX · MFA · negative prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as YubiKey, over the 78 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and YubiKey was named but was not.

ProductSame answerTook the first choice insteadHead to head

Cisco Duo63 of 7833Not in the top three

Okta52 of 7812Not in the top three

Microsoft Entra ID48 of 7820Not in the top three

Google Authenticator26 of 781Not in the top three

Ping Identity26 of 780Not in the top three

RSA SecurID26 of 780Not in the top three

Microsoft Authenticator25 of 781Not in the top three

Authy22 of 781Not in the top three

Auth012 of 781Not in the top three

HYPR12 of 780Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named YubiKey. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 53 of the 78 answers that named YubiKey and are not a share of its labels.

Domains cited

rippling.com33

startwithidentity.com29

miniorange.com23

workos.com21

decryptiondigest.com18

expertinsights.com17

oloid.com14

manageengine.com13

okta.com13

techrepublic.com13

194 of the 194 domain citations in answers naming YubiKey came from somebody else's page.

Pages cited

rippling.com/blog/mfa-providers32

startwithidentity.com/rankings/best-mfa-for-enterprises22

expertinsights.com/identity-and-access-management/the-top-multi-factor-authentication-mfa-17

decryptiondigest.com/blog/enterprise-mfa-platform-comparison-2026-duo-okta-microsoft-ping-16

oloid.com/blog/multi-factor-authentication-solutions14

techrepublic.com/article/best-multi-factor-authentication-solutions13

workos.com/blog/top-mfa-providers-202613

miniorange.com/blog/mfa-providers12

Pages are listed as the models cited them.

Names read as YubiKey

What the judge wrote, as written, with how often. The vendor table decides that these count as YubiKey; a claim can dispute any of them.

Yubico (YubiKey) 4YubiKeys 3Yubico 3YubiKeys/Hardware security keys 1Yubico Security Keys 1Yubico YubiKey 1Yubico YubiKeys 1Yubico/YubiKey hardware keys 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when YubiKey's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as YubiKey, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at yubikey.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.