Small business▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 2% in September 2026
Inside the floor by 9 pointsRank 8 → 15 of 57
1 category · RankedAuthy
42Judge labels
0First choices
13Negative labels
10 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
0% in MFA for mid-market buyers
Rank 68 of 77 in the mid-market standingcriticized challenger
0 of 14 models made it the first choice on the direct prompt; 43% of its 14 labels there were negative.
What the models named instead of Authy →By buyer segmentRead the same way at every buyer size.
Small business16 of 60
0%22 labels
accepted challenger
Mid-market68 of 77
0%14 labels
criticized challenger
Enterprise62 of 63
0%4 labels
under the label threshold
In mfa · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Authy for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Multi-factor authentication | Identity and access | 0% | 68 of 77 | 43% | 14 | criticized challenger | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Authy held within the floor in its one category: no change cleared 11 points.
Best category · MFA · by segment
Mid-market▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 2% in September 2026
Inside the floor by 9 pointsRank 7 → 29 of 69
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 42 → 58 of 59
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| MFA | 2% | 0% | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 7 → 68 of 77 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Authy across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Authy across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 1 | 1 | 1 | 3 |
| Mistral Small | 0 | 1 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 1 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 1 | 1 |
| Kimi K2 | 0 | 0 | 0 | 1 | 1 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 1 | 1 | 1 | 3 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 1 | 1 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct3 labelsNone
Paraphrase2 labelsNone
Comparative8 labelsNone
Budget-constrained12 labelsNone
Scale-constrained3 labelsNone
Negative14 labels1not counted in share
First choiceAlternativeMentionNegative42 labels in all, every segment counted; 0 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Using apps like Google Authenticator, Microsoft Authenticator, or Authy is completely free” Mistral Small · MFA · budget prompt · alternative
“Better alternatives: TOTP apps (Google Authenticator, Authy), hardware security keys” GLM 4.7 FlashX · MFA · negative prompt · alternative
“Free authenticator apps like Google Authenticator, Microsoft Authenticator, or Authy” Claude Haiku 4.5 · MFA · budget prompt · alternative
“Simple app-based codes; works with any TOTP-supporting service” Grok 4.20 · MFA · budget prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Twilio Authy (SMS-heavy): Suffered breaches exposing user data/phone numbers.” Grok 4.20 · MFA · negative prompt · hard negative
“Authy suffered a significant data breach in 2022 ... Authy's cloud backup feature (which is on by default) can be a target.” DeepSeek V4 Flash · MFA · negative prompt · soft negative
“Tier 3 (Budget/Simple): Authy, Google Authenticator ... Good for simple environments, bad for corporate management.” Qwen 3.7 Flash · MFA · scale prompt · soft negative
“Apps like Google Authenticator, Authy, etc. ... still considered "phishable"” MiniMax M2.5 · MFA · negative prompt · soft negative
Named alongside
The products named in the same answers as Authy, over the 42 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Authy was named but was not.ShowHide
Named alongside
The products named in the same answers as Authy, over the 42 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Authy was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Authy. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 32 of the 42 answers that named Authy and are not a share of its labels.
Domains cited
expertinsights.com18
aimultiple.com14
encomputers.com14
duo.com13
miniorange.com12
gbhackers.com11
rippling.com10
techrepublic.com10
cisa.gov9
cofes.com9
120 of the 120 domain citations in answers naming Authy came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
authy.com is not in Google's top ten for any of the category's searches. In the answers, Authy takes 0% of first choices and Cisco Duo takes 47%.ShowHide
Search and answers
authy.com is not in Google's top ten for any of the category's searches. In the answers, Authy takes 0% of first choices and Cisco Duo takes 47%.
ShowHideIn search
Google, US estimatesPosition for “mfa solution”
–
not in the top ten
Position for “mfa solutions”
–
not in the top ten
- Searches for its name, Google
- 9,900 a month (“authy”)
- AI search demand for its name, est.
- 435 a month
- Organic visits to its site
- about 13,979 a month
- Searches its site ranks for
- 376 · 126 in the top three
- Sites linking to it
- 11,076
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
Ads on Google
None found in Google's ad transparency records for the US
In answers
This editionShare of first choices
0%
rank 68 of 77 in MFA
Segment leader
47%
Cisco Duo
- First choices
- 0 across its categories
- Named in
- 42 answers
- Its own site cited
- in 32 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on authy.com
24
subdomains included
Content
1
counted in the table below
Documentation
1
Product · Integration
0 · 2
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Glossary or explainer | 1 | 0 | 2017-03-27 |
Most recent
- 2017-03-27What is 2fa glossary or explainer
How it is countedHide how it is counted
Every page authy.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Read September 29, 2026.
Names read as Authy
What the judge wrote, as written, with how often. The vendor table decides that these count as Authy; a claim can dispute any of them.
Google Authenticator + Authy 1Twilio Authy 1
Follow Authy
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Authy is its own company.ShowHide
The company
Authy is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Two-factor Authentication (2FA) App & Guides
- For
- your favorite sites
- Price stated
- free authy.com
- Free plan or trial
- Download our free app today authy.com
- Not stated on the pages read
- Starting price, integrations, certifications, hosting, customers
What Authy's own pages state, read September 28, 2026: authy.com, authy.com/features, authy.com/integrations. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Authy's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Authy, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Authy by email, built from the raw record of the edition. It shows:
- where Authy is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Authy, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.