Every category where a model named Authy for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Multi-factor authentication	Identity and access	2%	7 of 78	25%	16	criticized challenger

Movement

This is the first edition on this tier, so no move can be computed for Authy yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Authy across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	1	1	1	0	3
GPT-5.4 mini	0	0	0	0	0
Gemini 3.5 Flash	0	0	0	0	0
Perplexity Sonar	0	0	0	0	0
Grok 4.1 Fast	0	0	0	2	2
Mistral Small	0	0	1	0	1
DeepSeek V4 Flash	0	1	0	1	2
Llama 4 Maverick	0	0	0	0	0
Qwen 3.7 Flash	0	0	1	1	2
Kimi K2	0	1	1	0	2
GLM 4.7 FlashX	0	1	1	0	2
MiniMax M2.5	0	1	1	0	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct2 labelsNone

Paraphrase3 labels1

Comparative7 labelsNone

Budget-constrained10 labels1

Scale-constrained5 labelsNone

Negative7 labelsNone

First choiceAlternativeMentionNegative34 labels in all, every segment counted; 2 of the 2 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Applications like Google Authenticator, Microsoft Authenticator, or Authy are free” Claude Haiku 4.5 · MFA · budget prompt · first choice

“Free Authenticator Apps (Google Authenticator, Authy) ... For very tight budgets, this is the practical first step” DeepSeek V4 Flash · MFA · budget prompt · alternative

“Authenticator apps with TOTP (Google Authenticator, Authy, Microsoft Authenticator) - Better than SMS” Kimi K2 · MFA · negative prompt · alternative

“Authenticator apps (e.g., Google Authenticator, Microsoft Authenticator, Authy) with TOTP” GLM 4.7 FlashX · MFA · negative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Be Cautious With: Authy (and similar Cloud-Backed Apps)... Authy’s master encryption key had been compromised.” Qwen 3.7 Flash · MFA · negative prompt · hard negative

“TOTP authenticator apps (Google Authenticator, Authy, etc.) ... still NOT phishing-resistant” DeepSeek V4 Flash · MFA · negative prompt · soft negative

“Be Cautious With: TOTP Apps (e.g., Google Authenticator, Authy) ... but phishable” Grok 4.1 Fast · MFA · negative prompt · soft negative

“Medium (TOTP vulnerable to phishing) ... No advanced policies; app-only” Grok 4.1 Fast · MFA · comparative prompt · soft negative

Named alongside

The products named in the same answers as Authy, over the 34 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Authy was named but was not.

ProductSame answerTook the first choice insteadHead to head

Cisco Duo26 of 3414Not in the top three

Google Authenticator25 of 343Not in the top three

YubiKey22 of 348Not in the top three

Microsoft Authenticator17 of 344Not in the top three

Okta17 of 342Not in the top three

Microsoft Entra ID13 of 343Not in the top three

Auth05 of 340Not in the top three

Google Workspace 2-Step Verification5 of 340Not in the top three

RSA SecurID5 of 340Not in the top three

Beyond Identity4 of 340Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Authy. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 22 of the 34 answers that named Authy and are not a share of its labels.

Domains cited

miniorange.com10

rippling.com9

techrepublic.com9

startwithidentity.com8

encomputers.com7

automateed.com6

g2.com6

aimultiple.com5

duo.com5

expertinsights.com5

Seventy of the seventy domain citations in answers naming Authy came from somebody else's page.

Pages cited

rippling.com/blog/mfa-providers9

techrepublic.com/article/best-multi-factor-authentication-solutions9

encomputers.com/2024/05/best-multi-factor-authentication-small-businesses7

automateed.com/affordable-mfa-alternatives6

expertinsights.com/identity-and-access-management/the-top-multi-factor-authentication-mfa-5

g2.com/discussions/what-is-the-most-affordable-mfa-solution-for-smbs5

miniorange.com/blog/cost-effective-mfa-for-small-business5

startwithidentity.com/rankings/best-mfa-for-enterprises5

Pages are listed as the models cited them.

Names read as Authy

What the judge wrote, as written, with how often. The vendor table decides that these count as Authy; a claim can dispute any of them.

Twilio Authy 2Google Authenticator/Authy 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Authy's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Authy, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at authy.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.