Small business▼−5Since September 2026: 5% → 0%, −5 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 5% in September 2026
Inside the floor by 6 pointsRank 4 → 13 of 57
1 category · RankedGoogle Authenticator
74Judge labels
0First choices
28Negative labels
14 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
0% in MFA for mid-market buyers
Rank 77 of 77 in the mid-market standingcriticized challenger
0 of 14 models made it the first choice on the direct prompt; 53% of its 32 labels there were negative.
What the models named instead of Google Authenticator →By buyer segmentRead the same way at every buyer size.
Small business14 of 60
0%35 labels
accepted challenger
Mid-market77 of 77
0%32 labels
criticized challenger
Enterprise63 of 63
0%7 labels
under the label threshold
In mfa · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Google Authenticator for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Multi-factor authentication | Identity and access | 0% | 77 of 77 | 53% | 32 | criticized challenger | ▼−4Since September 2026: 4% → 0%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Google Authenticator held within the floor in its one category: no change cleared 11 points.
Best category · MFA · by segment
Mid-market▼−4Since September 2026: 4% → 0%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 4% in September 2026
Inside the floor by 7 pointsRank 5 → 69 of 69
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 44 → 59 of 59
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| MFA | 4% | 0% | ▼−4Since September 2026: 4% → 0%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 5 → 77 of 77 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Google Authenticator across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Google Authenticator across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 1 | 1 | 3 |
| GPT-5.4 mini | 0 | 0 | 1 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 1 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 2 | 2 |
| Grok 4.20 | 0 | 1 | 2 | 1 | 4 |
| Mistral Small | 0 | 1 | 0 | 1 | 2 |
| DeepSeek V4 Flash | 0 | 0 | 1 | 3 | 4 |
| Llama 4 Maverick | 0 | 0 | 0 | 1 | 1 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 3 | 4 |
| Kimi K2 | 0 | 0 | 1 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 2 | 0 | 1 | 3 |
| MiniMax M2.5 | 0 | 0 | 2 | 1 | 3 |
| GPT-6 Luna | 0 | 0 | 1 | 0 | 1 |
| Muse Glimmer 30B | 0 | 0 | 0 | 2 | 2 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct5 labelsNone
Paraphrase4 labelsNone
Comparative18 labelsNone
Budget-constrained21 labelsNone
Scale-constrained8 labelsNone
Negative18 labels1not counted in share
First choiceAlternativeMentionNegative74 labels in all, every segment counted; 0 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Using apps like Google Authenticator, Microsoft Authenticator, or Authy is completely free” Mistral Small · MFA · budget prompt · alternative
“Free authenticator apps like Google Authenticator, Microsoft Authenticator, or Authy” Claude Haiku 4.5 · MFA · budget prompt · alternative
“Personal/Consumer Use | Google Authenticator or Microsoft Authenticator” GLM 4.7 FlashX · MFA · comparative prompt · alternative
“Simple app-based codes; works with any TOTP-supporting service” Grok 4.20 · MFA · budget prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“What to avoid - DIY authenticator apps (e.g., Google Authenticator only) – no central management or revocation.” DeepSeek V4 Flash · MFA · paraphrase prompt · hard negative
“Why you should avoid this for business:” GLM 4.7 FlashX · MFA · budget prompt · hard negative
“Apps like Google Authenticator or standard Microsoft Authenticator generate time-based codes (TOTP)... they are not phishing-resistant” Gemini 3.5 Flash · MFA · negative prompt · soft negative
“Be cautious of MFA apps that by default back up your OTP secrets to the cloud (e.g., Authy, Google Authenticator's new sync feature).” DeepSeek V4 Flash · MFA · negative prompt · soft negative
Named alongside
The products named in the same answers as Google Authenticator, over the 74 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Google Authenticator was named but was not.ShowHide
Named alongside
The products named in the same answers as Google Authenticator, over the 74 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Google Authenticator was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Google Authenticator. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 59 of the 74 answers that named Google Authenticator and are not a share of its labels.
Domains cited
expertinsights.com37
aimultiple.com28
duo.com24
miniorange.com24
gbhackers.com23
rippling.com20
encomputers.com19
techrepublic.com19
manageengine.com15
g2.com14
223 of the 223 domain citations in answers naming Google Authenticator came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
google.dev is not in Google's top ten for any of the category's searches. In the answers, Google Authenticator takes 0% of first choices and Cisco Duo takes 47%.ShowHide
Search and answers
google.dev is not in Google's top ten for any of the category's searches. In the answers, Google Authenticator takes 0% of first choices and Cisco Duo takes 47%.
ShowHideIn search
Google, US estimatesPosition for “mfa solution”
–
not in the top ten
Position for “mfa solutions”
–
not in the top ten
- Searches for its name, Google
- 165,000 a month (“google authenticator”)
- AI search demand for its name, est.
- 2,858 a month
- Organic visits to its site
- about 881,346 a month
- Searches its site ranks for
- 22,650 · 2,977 in the top three
- Sites linking to it
- 29,239
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
0%
rank 77 of 77 in MFA
Segment leader
47%
Cisco Duo
- First choices
- 0 across its categories
- Named in
- 74 answers
- Its own site cited
- in 59 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as Google Authenticator
What the judge wrote, as written, with how often. The vendor table decides that these count as Google Authenticator; a claim can dispute any of them.
Google Authenticator + Authy 1Google Authenticator / Smart Lock 1
Follow Google Authenticator
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Google Authenticator's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Google Authenticator, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Google Authenticator by email, built from the raw record of the edition. It shows:
- where Google Authenticator is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Google Authenticator, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.