Every category where a model named Microsoft Power BI Embedded for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Embedded analytics	Data platform	2%	21 of 72	50%	24	criticized challenger

Movement

This is the first edition on this tier, so no move can be computed for Microsoft Power BI Embedded yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Microsoft Power BI Embedded across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0	0
GPT-5.4 mini	0	0	1	0	1
Gemini 3.5 Flash	0	0	0	4	4
Perplexity Sonar	0	1	0	2	3
Grok 4.1 Fast	0	0	1	0	1
Mistral Small	0	1	1	0	2
DeepSeek V4 Flash	0	1	0	2	3
Llama 4 Maverick	0	0	0	0	0
Qwen 3.7 Flash	0	3	0	1	4
Kimi K2	0	1	0	1	2
GLM 4.7 FlashX	0	0	0	1	1
MiniMax M2.5	1	0	1	0	2
GPT-6 Luna	0	0	0	0	0
Muse Glimmer 30B	0	0	0	1	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct12 labels2

Paraphrase10 labels2

Comparative21 labels3not counted in share

Budget-constrained6 labels3

Scale-constrained3 labelsNone

Negative19 labelsNone

First choiceAlternativeMentionNegative71 labels in all, every segment counted; 7 of the 10 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“If you're already in the Microsoft ecosystem → Power BI Embedded (lowest cost, good integration).” MiniMax M2.5 · Embedded analytics · direct prompt · first choice

“If you're a large enterprise embedding into internal workflows and value the Microsoft or Google ecosystems, Power BI and Looker remain strong choices.” DeepSeek V4 Flash · Embedded analytics · comparative prompt · alternative

“Choose Power BI/Tableau if you are a traditional enterprise reporting internal data and need quick deployment with minimal coding.” Qwen 3.7 Flash · Embedded analytics · comparative prompt · alternative

“Choose Tableau or Power BI if you want mature BI ecosystems and rich dashboard embedding.” Perplexity Sonar · Embedded analytics · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Legacy BI tools repackaged as "embedded" (Tableau, Power BI, Looker, Qlik)” DeepSeek V4 Flash · Embedded analytics · negative prompt · hard negative

“they are generally poor choices for customer-facing SaaS products” Gemini 3.5 Flash · Embedded analytics · paraphrase prompt · hard negative

“built for internal business intelligence first and "bolted-on" embedding later, which often leads to rigid iframe designs and cost-prohibitive per-user licensing” Gemini 3.5 Flash · Embedded analytics · direct prompt · soft negative

“Power BI — commonly iframe-based with limited customization and more suited to quick embedding than deeply native experiences.” Perplexity Sonar · Embedded analytics · negative prompt · soft negative

Named alongside

The products named in the same answers as Microsoft Power BI Embedded, over the 71 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Microsoft Power BI Embedded was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Looker49 of 715Not among the top eight

Tableau48 of 710Not among the top eight

Sisense36 of 716Not among the top eight

ThoughtSpot Embedded33 of 713Not among the top eight

Metabase26 of 713Not among the top eight

Luzmo25 of 719Not among the top eight

Explo22 of 716Not among the top eight

GoodData21 of 7110Not among the top eight

Embeddable17 of 713Not among the top eight

Cube16 of 714Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Microsoft Power BI Embedded. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 66 of the 71 answers that named Microsoft Power BI Embedded and are not a share of its labels.

Domains cited

holistics.io46

omni.co42

embeddable.com37

cube.dev33

luzmo.com32

zoho.com30

peliqan.io26

querio.ai22

sisense.com22

explo.co21

311 of the 311 domain citations in answers naming Microsoft Power BI Embedded came from somebody else's page.

Pages cited

omni.co/articles/best-embedded-analytics-tools-202641

holistics.io/blog/best-embedded-analytics-tools36

cube.dev/articles/best-embedded-analytics-platforms-202628

peliqan.io/blog/embedded-analytics-tools26

luzmo.com/blog/embedded-analytics-tools22

zoho.com/analytics/insightshq/top-embedded-analytics-tools.html21

explo.co/blog/embedded-analytics-platforms18

astrato.io/blog/embedded-bi-tools17

Pages are listed as the models cited them.

Search and answers

Where Microsoft Power BI Embedded stands in Google search beside where it stands in the models' answers.

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In search

Google, US estimates

Searches for its name, Google: 70 a month (“microsoft power bi embedded”)
AI search demand for its name, est.: 5 a month
Its own site: It sits on Microsoft's site (microsoft.com), so there are no site figures for it alone

In answers

This edition

Share of first choices

rank 21 of 72 in embedded analytics

Segment leader

22%

Metabase

First choices: 7 across its categories
Named in: 71 answers
Its own site cited: in 66 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Names read as Microsoft Power BI Embedded

What the judge wrote, as written, with how often. The vendor table decides that these count as Microsoft Power BI Embedded; a claim can dispute any of them.

Power BI 9Microsoft Power BI 3Microsoft Power BI (Embedded) 1

Follow Microsoft Power BI Embedded

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Microsoft is the company behind Microsoft Power BI Embedded.

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On record

Company records

Also from Microsoft: Microsoft 365, Microsoft 365 Admin Center, Microsoft 365 Administration, Microsoft 365 Backup, Microsoft 365 Compliance Center, Microsoft 365 Copilot, Microsoft 365 Copilot Chat, Microsoft 365 DSC and 164 more

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Microsoft Power BI Embedded's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Microsoft Power BI Embedded, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Microsoft Power BI Embedded by email, built from the raw record of the edition. It shows:

where Microsoft Power BI Embedded is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Microsoft Power BI Embedded, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.