Every category where a model named GoodData for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Embedded analytics	Data platform	2%	10 of 72	27%	15	criticized challenger
Data masking and test data management	Data platform	0%	54 of 140	0%	1	under 10 labels · led by DATPROF at 17%

Movement

This is the first edition on this tier, so no move can be computed for GoodData yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated GoodData across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0	0
GPT-5.4 mini	0	0	0	0	0
Gemini 3.5 Flash	0	0	0	0	0
Perplexity Sonar	0	0	1	0	1
Grok 4.1 Fast	1	1	0	1	3
Mistral Small	0	0	0	0	0
DeepSeek V4 Flash	1	1	0	2	4
Llama 4 Maverick	0	0	0	0	0
Qwen 3.7 Flash	1	2	0	0	3
Kimi K2	0	0	1	0	1
GLM 4.7 FlashX	0	1	1	1	3
MiniMax M2.5	0	0	0	0	0
GPT-6 Luna	0	0	0	0	0
Muse Glimmer 30B	0	1	0	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct12 labels7

Paraphrase7 labels2

Comparative18 labels6not counted in share

Budget-constrained9 labels1

Scale-constrained6 labels1

Negative8 labels1not counted in share

First choiceAlternativeMentionNegative60 labels in all, every segment counted; 11 of the 18 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Choose GoodData/Looker if you are building a software product (SaaS) and need the analytics to look like part of the app itself.” Qwen 3.7 Flash · Embedded analytics · comparative prompt · first choice

“platforms like Sisense, GoodData, ThoughtSpot, and Explo were purpose-built for that use case” DeepSeek V4 Flash · Embedded analytics · comparative prompt · first choice

“Top for Scalability: GoodData, ThoughtSpot (strong multi-tenant/AI).” Grok 4.1 Fast · Embedded analytics · scale prompt · first choice

“GoodData is a robust platform designed for enterprise-grade multi-tenancy and semantic governance” GLM 4.7 FlashX · Embedded analytics · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Avoid: Looker, Domo, ThoughtSpot, and GoodData if budget is your primary constraint” DeepSeek V4 Flash · Embedded analytics · budget prompt · hard negative

“Don't use: GoodData (complexity, pricing, proprietary language)” DeepSeek V4 Flash · Embedded analytics · negative prompt · hard negative

“Steep learning curve (proprietary MAQL language); per-workspace pricing scales poorly for multi-tenant” Grok 4.1 Fast · Embedded analytics · negative prompt · soft negative

“criticized for having fewer visualization choices than traditional BI tools” GLM 4.7 FlashX · Embedded analytics · negative prompt · soft negative

Named alongside

The products named in the same answers as GoodData, over the 60 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and GoodData was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Sisense46 of 601Compare →

ThoughtSpot Embedded36 of 602Compare →

Looker33 of 603Not among the top eight

Power BI Embedded28 of 601Not among the top eight

Luzmo27 of 607Compare →

Tableau25 of 600Not among the top eight

Microsoft Power BI Embedded21 of 601Not among the top eight

Metabase15 of 605Compare →

Domo Everywhere15 of 601Not among the top eight

Tableau Embedded Analytics15 of 600Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named GoodData. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 55 of the 60 answers that named GoodData and are not a share of its labels.

Domains cited

omni.co38

holistics.io37

zoho.com33

luzmo.com31

cube.dev30

peliqan.io30

embeddable.com24

gooddata.aiYour site22

thoughtspot.com22

g2.com20

265 of the 287 domain citations in answers naming GoodData came from somebody else's page.

Pages cited

omni.co/articles/best-embedded-analytics-tools-202633

holistics.io/blog/best-embedded-analytics-tools31

peliqan.io/blog/embedded-analytics-tools30

cube.dev/articles/best-embedded-analytics-platforms-202627

zoho.com/analytics/insightshq/top-embedded-analytics-tools.html26

luzmo.com/blog/embedded-analytics-tools20

thoughtspot.com/data-trends/embedded-analytics/embedded-analytics-platform19

explo.co/blog/embedded-analytics-platforms18

Pages are listed as the models cited them.

Search and answers

gooddata.ai ranks 7 on Google for the category's searches. In the answers, GoodData takes 2% of first choices and Metabase takes 22%.

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In search

Google, US estimates

Position for “embedded analytics platform”

–

not in the top ten

Position for “embedded analytics platforms”

Searches for its name, Google: 720 a month (“gooddata”)
AI search demand for its name, est.: 17 a month
Organic visits to its site: about 11,321 a month
Searches its site ranks for: 3,110 · 187 in the top three
Sites linking to it: 2,251
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

73+ ads · 54 text, 10 image, 9 video · 52 shown in the last 30 days

First shown January 2026, as GOODDATA CORPORATION, verified. Ads started 2025-11 to 2026-10: 73 in the year. 47 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 10 of 72 in embedded analytics

Segment leader

22%

Metabase

First choices: 11 across its categories
Named in: 60 answers
Its own site cited: in 55 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on gooddata.ai

3,099

subdomains included

Content

1,114

counted in the table below

Documentation

1,734

Product · Integration

39 · 8

Kind	Pages	Last 90 days	Latest
Blog	686	15	2026-09-22
News or press	175	4	2026-09-23
Glossary or explainer	84	2	2026-09-09
Conference or event	78	undated
Case study	35	0	2025-10-08
Report or ebook	21	0	2026-03-20
Comparison	21	0	2026-04-23
Webinar or virtual event	10	undated
Template or tool	2	0	2026-05-12
Podcast or video	2	undated

Most recent

2026-09-23Gooddata ai launches ai observability to track trace and trust enterprise ai news or press
2026-09-22Anomaly detection product tour blog
2026-09-22The roi of ai observability reducing token spend and infrastructure costs blog
2026-09-21Ai observability tools blog
2026-09-16Ai governance starts with usage visibility blog
2026-09-10Ai agent observability inside an agentic analytics platform blog

How it is countedHide how it is counted

Every page gooddata.ai exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Follow GoodData

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

GoodData is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: The trusted analytics platform designed to power AI-enabled, agentic, and embedded decision-making with a governed semantic foundation.
gooddata.ai
For: small & medium companies; large companies
gooddata.ai/pricing
Price stated: Per-workspace pricing; Custom pricing gooddata.ai/pricing
Free plan or trial: Free Trial gooddata.ai
Certifications: SOC 2 certificationISO 27001 complianceSOC 2 Type IIISO 27001HIPAA
Hosting: USEUAustraliaCanadaSingaporeIndiaJapanMiddle East
Customers named: KantataBlackhyveZarticoBooztFuel StudiosMSX InternationalFCM Travel SolutionsDXC Technology
Not stated on the pages read: Starting price, integrations

What GoodData's own pages state, read October 5, 2026: gooddata.ai, gooddata.ai/pricing, gooddata.ai/security, gooddata.ai/solutions, gooddata.ai/customers. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when GoodData's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as GoodData, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for GoodData by email, built from the raw record of the edition. It shows:

where GoodData is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name GoodData, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.