2 categories · RankedMetabase
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Embedded analytics | Data platform | 22% | 1 of 72 | 12% | 40 | accepted challenger | |
| Telemetry pipelines | IT operations and endpoint | 0% | 65 of 124 | 0% | 1 | under 10 labels · led by OpenTelemetry Collector at 37% |
Movement
By model
How each model treated Metabase across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 2 | 0 | 1 | 3 |
| GPT-5.4 mini | 1 | 2 | 1 | 0 | 4 |
| Gemini 3.5 Flash | 0 | 3 | 0 | 0 | 3 |
| Perplexity Sonar | 1 | 1 | 0 | 0 | 2 |
| Grok 4.1 Fast | 1 | 0 | 0 | 0 | 1 |
| Mistral Small | 1 | 0 | 1 | 0 | 2 |
| DeepSeek V4 Flash | 0 | 1 | 1 | 2 | 4 |
| Llama 4 Maverick | 0 | 1 | 0 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 2 | 0 | 0 | 2 |
| Kimi K2 | 2 | 1 | 0 | 1 | 4 |
| GLM 4.7 FlashX | 2 | 1 | 0 | 0 | 3 |
| MiniMax M2.5 | 1 | 1 | 2 | 1 | 5 |
| GPT-6 Luna | 2 | 2 | 0 | 0 | 4 |
| Muse Glimmer 30B | 1 | 1 | 1 | 0 | 3 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Metabase (especially with static embeds) and Querio are the top recommendations for companies with limited budgets” Mistral Small · Embedded analytics · budget prompt · first choice
“the best embedded analytics platform is likely the open-source self-hosted version of Metabase, which is completely free” Grok 4.1 Fast · Embedded analytics · budget prompt · first choice
“Start with Metabase if you want to test the waters cost-effectively and have engineering resources” Kimi K2 · Embedded analytics · paraphrase prompt · first choice
“the strongest low-cost choice is usually Metabase if you can use the open-source edition” Perplexity Sonar · Embedded analytics · budget prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“self-hosted Metabase for embedding (security, performance)” DeepSeek V4 Flash · Embedded analytics · negative prompt · hard negative
“often cited as the fastest path to a first embedded dashboard but hits limits on serious multi-tenant isolation” Kimi K2 · Embedded analytics · comparative prompt · soft negative
“Deep embedding features gated to paid tiers; multi-tenant isolation weaker than dedicated embedded platforms” DeepSeek V4 Flash · Embedded analytics · comparative prompt · soft negative
“More affordable open-source option, though some embedding features are paywalled” MiniMax M2.5 · Embedded analytics · paraphrase prompt · soft negative
Named alongside
The products named in the same answers as Metabase, over the 113 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Metabase was named but was not.ShowHide
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 104 of the 113 answers that named Metabase and are not a share of its labels.
Domains cited
380 of the 418 domain citations in answers naming Metabase came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where Metabase stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
In search
Google, US estimates- Searches for its name, Google
- 14,800 a month (“metabase”)
- AI search demand for its name, est.
- 337 a month
- Organic visits to its site
- about 60,151 a month
- Searches its site ranks for
- 4,609 · 470 in the top three
- Sites linking to it
- 6,548
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This edition- Named in
- 113 answers
- Its own site cited
- in 104 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHide| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Glossary or explainer | 324 | 0 | 2025-05-15 | ||
| Blog | 112 | 5 | 2026-08-27 | ||
| Case study | 45 | undated | |||
| Conference or event | 44 | 6 | 2026-09-29 | ||
| Comparison | 41 | 1 | 2026-07-13 | ||
| Webinar or virtual event | 9 | 0 | 2025-06-25 | ||
| Report or ebook | 7 | 0 | 2024-07-04 | ||
| Template or tool | 1 | 0 | 2024-09-22 | ||
| Podcast or video | 1 | 0 | 2025-04-21 | ||
| News or press | 1 | undated |
Most recent
- 2026-09-29Building dashboards ai conference or event
- 2026-09-29Metabase datadog nyc conference or event
- 2026-08-27Vulnerability what happened blog
- 2026-08-27Ai analytics with a build button conference or event
- 2026-08-26Ai analytics on your terms on your infrastructure conference or event
- 2026-08-25Ai analytics with receipts conference or event
How it is countedHide how it is counted
Every page metabase.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Metabase
Follow Metabase
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Metabase is its own company.ShowHide
The company
In its own words
Stated by the vendor, not checked- Positioning
- Open source AI analytics you can verify; Open source Business Intelligence and Embedded Analytics
- For
- Self-service analytics for your team; customer-facing analytics; developers building in-product analytics
- Price stated
- Free 14-day trial metabase.com
- Starting price
- 0 metabase.com
- Free plan or trial
- Free 14-day trial metabase.com
- Integrations claimed
- 20 metabase.com/pricing
- Certifications
- SOC 2 Type 1SOC 2 Type 2GDPRCCPA CertificateSOC 2 Type IISOC 1CCPASOC2 Type II
- Hosting
- USEuropeLatin AmericaAsia-Pacific
- Customers named
- Cal.comPathriseSyncteraComptoir de L’orLime TechnologiesStructionSiteThe LobbyMotohunt
What Metabase's own pages state, read September 28, 2026: metabase.com, metabase.com/pricing, trust.metabase.com, metabase.com/product/pro, metabase.com/case-studies. A claimed page can correct any of them.
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Metabase's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Metabase, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Metabase by email, built from the raw record of the edition. It shows:
- where Metabase is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Metabase, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where Metabase is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
AI models recommend Metabase first in Embedded analytics this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.