Every category where a model named Explo for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Embedded analytics	Data platform	7%	4 of 72	5%	19	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Explo yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Explo across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	1	0	1
GPT-5.4 mini	0	0	0	0	0
Gemini 3.5 Flash	1	2	1	0	4
Perplexity Sonar	1	0	0	0	1
Grok 4.1 Fast	0	1	0	0	1
Mistral Small	2	0	1	0	3
DeepSeek V4 Flash	1	1	0	0	2
Llama 4 Maverick	0	0	0	0	0
Qwen 3.7 Flash	0	0	0	0	0
Kimi K2	1	0	0	1	2
GLM 4.7 FlashX	0	0	0	0	0
MiniMax M2.5	0	2	1	0	3
GPT-6 Luna	0	0	0	0	0
Muse Glimmer 30B	0	1	1	0	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct9 labels2

Paraphrase10 labels4

Comparative9 labels1not counted in share

Budget-constrained2 labelsNone

Scale-constrained3 labels1

Negative4 labels1not counted in share

First choiceAlternativeMentionNegative37 labels in all, every segment counted; 7 of the 9 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Sisense and Explo are the strongest contenders, with Sisense leading for technical flexibility and Explo for rapid, customer-facing deployment.” Mistral Small · Embedded analytics · direct prompt · first choice

“I'd recommend Luzmo or Explo if your top priority is fast, white-labeled dashboard embedding with minimal engineering overhead.” Perplexity Sonar · Embedded analytics · paraphrase prompt · first choice

“look for embedded-first or developer-first analytics platforms (such as *Explo*, *Vizzly*, *Tremor*, *Embeddable*, or *Cube*)” Gemini 3.5 Flash · Embedded analytics · negative prompt · first choice

“platforms like Sisense, GoodData, ThoughtSpot, and Explo were purpose-built for that use case” DeepSeek V4 Flash · Embedded analytics · comparative prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Recommendation: Avoid new commitments; existing customers should plan migration.” Kimi K2 · Embedded analytics · negative prompt · hard negative

Named alongside

The products named in the same answers as Explo, over the 37 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Explo was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Luzmo22 of 376Compare →

Microsoft Power BI Embedded22 of 374Not among the top eight

Tableau18 of 371Not among the top eight

Looker18 of 370Not among the top eight

Metabase17 of 373Compare →

Sisense14 of 371Compare →

Embeddable13 of 372Not among the top eight

ThoughtSpot Embedded12 of 370Compare →

Power BI Embedded11 of 370Not among the top eight

Cube10 of 372Compare →

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Explo. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 37 of the 37 answers that named Explo and are not a share of its labels.

Domains cited

holistics.io29

embeddable.com23

omni.co21

explo.coYour site18

luzmo.com18

peliqan.io16

zoho.com16

cube.dev15

knowi.com14

querio.ai14

166 of the 184 domain citations in answers naming Explo came from somebody else's page.

Pages cited

holistics.io/blog/best-embedded-analytics-tools24

omni.co/articles/best-embedded-analytics-tools-202618

explo.co/blog/embedded-analytics-platforms16

luzmo.com/blog/embedded-analytics-tools16

peliqan.io/blog/embedded-analytics-tools16

knowi.com/blog/best-embedded-analytics-tools-202514

cube.dev/articles/best-embedded-analytics-platforms-202612

zoho.com/analytics/insightshq/top-embedded-analytics-tools.html11

Pages are listed as the models cited them.

Search and answers

explo.co is not in Google's top ten for any of the category's searches. In the answers, Explo takes 7% of first choices and Metabase takes 22%.

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In search

Google, US estimates

Position for “embedded analytics platform”

–

not in the top ten

Position for “embedded analytics platforms”

–

not in the top ten

Searches for its name, Google: 3,600 a month (“explo”)
AI search demand for its name, est.: 305 a month
Organic visits to its site: about 6,266 a month
Searches its site ranks for: 3,200 · 34 in the top three
Sites linking to it: 930
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

2 ads · 2 text · 0 shown in the last 30 days

First shown July 2025, as Kaz Inc., verified.

On Google's pages: 1 2

In answers

This edition

Share of first choices

rank 4 of 72 in embedded analytics

Segment leader

22%

Metabase

First choices: 7 across its categories
Named in: 37 answers
Its own site cited: in 37 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on explo.co

894

subdomains included

Content

315

counted in the table below

Documentation

311

Product · Integration

18 · 31

Kind	Pages	Last 90 days	Categories named
Blog	230	undated	Embedded analytics
Comparison	32	undated	Embedded analytics
Case study	21	undated	Embedded analytics
Glossary or explainer	15	undated	Embedded analytics
Conference or event	9	undated
Webinar or virtual event	6	undated	Embedded analytics
Template or tool	2	undated

How it is countedHide how it is counted

Every page explo.co exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.

Follow Explo

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Explo is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: An embedded analytics solution for product and engineering teams.
explo.co
For: product and engineering teams
explo.co
Price stated: PRO $1,995+ / per month; ENTERPRISE Let’s chat explo.co/pricing-two-tier
Starting price: 1,995 explo.co/pricing-two-tier
Free plan or trial: request a trial explo.co
Certifications: SOC II Type 2 compliantHIPAA certified
Not stated on the pages read: Integrations, hosting, customers

What Explo's own pages state, read October 5, 2026: explo.co, explo.co/pricing-two-tier, explo.co/security, explo.co/products/host, explo.co/integrations. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Explo's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Explo, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Explo by email, built from the raw record of the edition. It shows:

where Explo is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Explo, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.