3 categories · RankedTableau
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Embedded analytics | Data platform | 0% | 72 of 72 | 64% | 28 | criticized challenger | |
| Data catalogs and governance | Data platform | 0% | 78 of 83 | 100% | 1 | under 10 labels · led by Atlan at 44% | |
| ML platforms | Data platform | 0% | 104 of 107 | 100% | 1 | under 10 labels · led by Azure Machine Learning at 21% | newNew since September 2026: not ranked then, 0% now. |
Movement
By model
How each model treated Tableau across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 6 | 6 |
| Perplexity Sonar | 0 | 1 | 0 | 2 | 3 |
| Grok 4.20 | 0 | 1 | 1 | 1 | 3 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 4 | 4 |
| Llama 4 Maverick | 0 | 1 | 0 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 1 | 2 | 2 | 5 |
| Kimi K2 | 0 | 0 | 0 | 3 | 3 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 2 | 2 |
| MiniMax M2.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 1 | 0 | 1 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
“embedding has historically been complex (requiring their "Tableau Portal") or technically difficult to customize deeply” Qwen 3.7 Flash · Embedded analytics · comparative prompt · alternative
“Choose Tableau or Power BI if you want mature BI ecosystems and rich dashboard embedding.” Perplexity Sonar · Embedded analytics · comparative prompt · alternative
“Tableau is known for its data visualization and established embedding capabilities” Llama 4 Maverick · Embedded analytics · comparative prompt · alternative
“lean Power BI Embedded (~$1/hr capacity) or Tableau” Grok 4.20 · Embedded analytics · direct prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Many established BI companies (like Tableau or Microsoft PowerBI) now include "AI Predictions" features... they should be avoided for actual machine learning development.” Qwen 3.7 Flash · ML platforms · negative prompt · hard negative
“Don't use these for customer-facing embedded analytics unless you have a massive engineering budget” DeepSeek V4 Flash · Embedded analytics · negative prompt · hard negative
“Avoid: Looker and Tableau unless you're already deeply invested in those ecosystems” Kimi K2 · Embedded analytics · paraphrase prompt · hard negative
“Avoid: Enterprise platforms like Tableau, Looker, or Sisense” Kimi K2 · Embedded analytics · budget prompt · hard negative
Named alongside
The products named in the same answers as Tableau, over the 85 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Tableau was named but was not.ShowHide
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 76 of the 85 answers that named Tableau and are not a share of its labels.
Domains cited
363 of the 363 domain citations in answers naming Tableau came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
tableau.com is not in Google's top ten for any of the category's searches. In the answers, Tableau takes 0% of first choices and Metabase takes 22%.ShowHide
Search and answers
In search
Google, US estimates- Searches for its name, Google
- 135,000 a month (“tableau”)
- AI search demand for its name, est.
- 15,635 a month
- Organic visits to its site
- about 1,201,809 a month
- Searches its site ranks for
- 65,203 · 8,624 in the top three
- Sites linking to it
- 121,689
- Paid Google search
- 1 searches its ads show for, about 1 clicks and $23 a month (estimate)
In answers
This edition- First choices
- 1 across its categories
- Named in
- 85 answers
- Its own site cited
- in 76 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHide| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Conference or event | 5,010 | undated | |||
| Blog | 1,045 | undated | |||
| Case study | 598 | undated | |||
| Webinar or virtual event | 36 | undated | |||
| Template or tool | 29 | undated | |||
| Glossary or explainer | 24 | undated | |||
| Report or ebook | 4 | undated | |||
| Podcast or video | 4 | undated | |||
| Comparison | 2 | undated |
How it is countedHide how it is counted
Every page tableau.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Tableau
Follow Tableau
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Tableau is its own company.ShowHide
The company
In its own words
Stated by the vendor, not checked- Positioning
- Business Intelligence and Analytics Software
- For
- Teams
- Free plan or trial
- Start for free tableau.com
- Integrations claimed
- 250 tableau.com/events/conference/2021/partners
- Certifications
- 2026 Gartner® Magic Quadrant™ Leader
- Customers named
- Feeding AmericaRakutenInformaticaCollibraPiedmont HealthcareT-MobileEquinixAutodesk
- Not stated on the pages read
- Price, starting price, hosting
What Tableau's own pages state, read September 28, 2026: tableau.com, trust.tableau.com, tableau.com/products/online/specs, tableau.com/events/conference/2021/partners. A claimed page can correct any of them.
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Tableau's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Tableau, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Tableau by email, built from the raw record of the edition. It shows:
- where Tableau is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Tableau, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.