Every category where a model named Microsoft Entra External ID for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Customer identity and access management	Identity and access	4%	6 of 74	9%	32	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Microsoft Entra External ID yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Microsoft Entra External ID across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	1	1	0	2
GPT-5.4 mini	0	1	0	1	2
Gemini 3.5 Flash	0	3	0	1	4
Perplexity Sonar	0	2	1	0	3
Grok 4.1 Fast	0	1	4	0	5
Mistral Small	0	1	1	0	2
DeepSeek V4 Flash	1	1	2	1	5
Llama 4 Maverick	0	0	1	0	1
Qwen 3.7 Flash	0	2	0	0	2
Kimi K2	0	1	1	0	2
GLM 4.7 FlashX	1	2	0	0	3
MiniMax M2.5	0	1	0	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct14 labelsNone

Paraphrase19 labels2

Comparative25 labels1not counted in share

Budget-constrained8 labels3

Scale-constrained13 labels1

Negative15 labels1not counted in share

First choiceAlternativeMentionNegative94 labels in all, every segment counted; 6 of the 8 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“the best starting point is Microsoft Entra External ID if you're already in the Microsoft ecosystem” GLM 4.7 FlashX · CIAM · budget prompt · first choice

“Arguably the most budget-friendly option if you're Microsoft-centric” DeepSeek V4 Flash · CIAM · budget prompt · first choice

“deeply integrated into the Azure/Microsoft ecosystem... The developer experience and documentation lag behind developer-first platforms.” Gemini 3.5 Flash · CIAM · comparative prompt · alternative

“A robust enterprise option, especially if your architecture is already heavily integrated with the Microsoft ecosystem.” Gemini 3.5 Flash · CIAM · scale prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“If you are starting a new project, do not build it on Azure AD B2C.” Gemini 3.5 Flash · CIAM · negative prompt · hard negative

“Free up to 50K MAUs, in-preview federation, but historically more painful to customize (custom policies).” DeepSeek V4 Flash · CIAM · paraphrase prompt · soft negative

“if cost and cloud-native integration matter more than polished CIAM workflow and enterprise B2B features” GPT-5.4 mini · CIAM · paraphrase prompt · soft negative

Named alongside

The products named in the same answers as Microsoft Entra External ID, over the 92 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Microsoft Entra External ID was named but was not.

ProductSame answerTook the first choice insteadHead to head

Auth082 of 9234Not in the top three

Ping Identity58 of 922Not in the top three

WorkOS44 of 9211Not in the top three

Descope38 of 924Not in the top three

Frontegg36 of 927Not in the top three

Amazon Cognito33 of 920Not in the top three

Stytch31 of 920Not in the top three

LoginRadius24 of 923Not in the top three

FusionAuth24 of 922Not in the top three

Keycloak24 of 920Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Microsoft Entra External ID. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 79 of the 92 answers that named Microsoft Entra External ID and are not a share of its labels.

Domains cited

loginradius.com50

expertinsights.com49

startwithidentity.com49

securityboulevard.com39

descope.com35

guptadeepak.com35

guideflow.com32

workos.com22

worldmetrics.org21

miniorange.com20

352 of the 352 domain citations in answers naming Microsoft Entra External ID came from somebody else's page.

Pages cited

expertinsights.com/identity-and-access-management/top-customer-identity-and-access-managem48

guideflow.com/blog/ciam-software31

descope.com/blog/post/ciam-solutions29

securityboulevard.com/2026/08/top-5-enterprise-ciam-platforms-in-2026-in-depth-comparison29

startwithidentity.com/rankings/best-ciam-for-enterprises27

guptadeepak.com/top-5-enterprise-ciam-platforms-in-depth-comparison25

loginradius.com/blog/identity/top-ciam-for-large-enterprises22

miniorange.com/blog/ciam-vendors20

Pages are listed as the models cited them.

Names read as Microsoft Entra External ID

What the judge wrote, as written, with how often. The vendor table decides that these count as Microsoft Entra External ID; a claim can dispute any of them.

Azure AD B2C 4Entra External ID 2

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Microsoft Entra External ID's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Microsoft Entra External ID, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at microsoft.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.