Small business▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 9 pointsRank 31 → 10 of 46
Microsoft · 1 category · RankedMicrosoft Entra External ID
102Judge labels
8First choices
17Negative labels
14 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
10% in CIAM for enterprise buyers
Rank 8 of 70 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 23% of its 39 labels there were negative.
What the models named instead of Microsoft Entra External ID →By buyer segmentRead the same way at every buyer size.
Small business10 of 51
2%9 labels
under the label threshold
Mid-market8 of 70
4%39 labels
accepted challenger
Enterprise2 of 69
10%51 labels
accepted challenger
In ciam · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Microsoft Entra External ID for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Customer identity and access management | Identity and access | 4% | 8 of 70 | 23% | 39 | accepted challenger | ▼−2Since September 2026: 4% → 2%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Microsoft Entra External ID held within the floor in its one category: no change cleared 11 points.
Best category · CIAM · by segment
Mid-market▼−2Since September 2026: 4% → 2%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 4% in September 2026
Inside the floor by 9 pointsRank 6 → 10 of 61
Enterprise▲+3Since September 2026: 9% → 12%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
12%from 9% in September 2026
Inside the floor by 8 pointsRank 4 → 2 of 62
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| CIAM | 4% | 2% | ▼−2Since September 2026: 4% → 2%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 6 → 8 of 70 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Microsoft Entra External ID across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Microsoft Entra External ID across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 2 | 0 | 2 |
| GPT-5.4 mini | 0 | 1 | 1 | 1 | 3 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 2 | 2 |
| Perplexity Sonar | 1 | 2 | 0 | 1 | 4 |
| Grok 4.20 | 0 | 3 | 0 | 0 | 3 |
| Mistral Small | 0 | 2 | 1 | 0 | 3 |
| DeepSeek V4 Flash | 0 | 2 | 1 | 1 | 4 |
| Llama 4 Maverick | 0 | 1 | 0 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 1 | 2 |
| Kimi K2 | 0 | 1 | 1 | 0 | 2 |
| GLM 4.7 FlashX | 0 | 3 | 0 | 0 | 3 |
| MiniMax M2.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-6 Luna | 0 | 2 | 1 | 2 | 5 |
| Muse Glimmer 30B | 1 | 2 | 0 | 1 | 4 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct16 labelsNone
Paraphrase22 labels5
Comparative26 labels1not counted in share
Budget-constrained11 labels3
Scale-constrained10 labelsNone
Negative17 labels1not counted in share
First choiceAlternativeMentionNegative102 labels in all, every segment counted; 8 of the 10 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Need a quick, managed CIAM with a generous free allowance and Microsoft stack: Microsoft Entra External ID – free first 50,000 MAU.” Muse Glimmer 30B · CIAM · budget prompt · first choice
“the best overall fit is usually Microsoft Entra External ID ... free tier for the first 50,000 monthly active users” Perplexity Sonar · CIAM · budget prompt · first choice
“If your company is already invested in the Microsoft ecosystem, Microsoft Entra External ID is also a strong contender.” Mistral Small · CIAM · paraphrase prompt · alternative
“Choose Microsoft Entra External ID if you are already a heavy Microsoft shop and want to avoid vendor sprawl.” GLM 4.7 FlashX · CIAM · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Azure AD B2C if you need a broad, flexible CIAM platform... limited to single-app external use cases... limited customization” Perplexity Sonar · CIAM · negative prompt · hard negative
“Microsoft stopped selling it to new customers on May 1, 2025... Microsoft calls it a legacy solution.” GPT-6 Luna · CIAM · negative prompt · hard negative
“Don't start a new project on Azure AD B2C — you'd be investing in a dead-end platform.” DeepSeek V4 Flash · CIAM · negative prompt · hard negative
“Azure AD B2C stopped being available for purchase by new customers on May 1, 2025” GPT-6 Luna · CIAM · comparative prompt · hard negative
Named alongside
The products named in the same answers as Microsoft Entra External ID, over the 97 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Microsoft Entra External ID was named but was not.ShowHide
Named alongside
The products named in the same answers as Microsoft Entra External ID, over the 97 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Microsoft Entra External ID was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Microsoft Entra External ID. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 93 of the 97 answers that named Microsoft Entra External ID and are not a share of its labels.
Domains cited
cybersecuritynews.com54
guptadeepak.com50
securityboulevard.com48
guideflow.com42
descope.com39
loginradius.com35
checkthat.ai34
workos.com34
startwithidentity.com28
expertinsights.com26
390 of the 390 domain citations in answers naming Microsoft Entra External ID came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where Microsoft Entra External ID stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where Microsoft Entra External ID stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimates- Searches for its name, Google
- 390 a month (“microsoft entra external id”)
- AI search demand for its name, est.
- 9 a month
- Its own site
- It sits on Microsoft's site (microsoft.com), so there are no site figures for it alone
In answers
This editionShare of first choices
4%
rank 8 of 70 in CIAM
Segment leader
21%
Frontegg
- First choices
- 8 across its categories
- Named in
- 97 answers
- Its own site cited
- in 93 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as Microsoft Entra External ID
What the judge wrote, as written, with how often. The vendor table decides that these count as Microsoft Entra External ID; a claim can dispute any of them.
Azure AD B2C 5Microsoft Entra External ID (formerly Azure AD B2C) 3Entra External ID 2Azure AD B2C (Entra ID) 1Microsoft Azure AD B2C 1Microsoft Azure AD B2C / Entra External ID 1
Follow Microsoft Entra External ID
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Microsoft is the company behind Microsoft Entra External ID.ShowHide
The company
Microsoft is the company behind Microsoft Entra External ID.
ShowHideOn record
Company records- Also from Microsoft
- Microsoft 365, Microsoft 365 Admin Center, Microsoft 365 Administration, Microsoft 365 Backup, Microsoft 365 Compliance Center, Microsoft 365 Copilot, Microsoft 365 Copilot Chat, Microsoft 365 DSC and 164 more
In its own words
Stated by the vendor, not checked- Positioning
- a customer identity and access management solution for managing all external identities
- For
- customers and business collaborators
- Price stated
- Get started for free and pay as you grow. microsoft.com/en-us/security/business/identity-access/microsoft-entra-external-id
- Free plan or trial
- Get started for free microsoft.com/en-us/security/business/identity-access/microsoft-entra-external-id
- Integrations claimed
- 4 microsoft.com/en-us/security/business/identity-access/microsoft-entra-external-id
- Customers named
- KomatsuVirgin Money
- Not stated on the pages read
- Starting price, certifications, hosting
What Microsoft Entra External ID's own pages state, read October 5, 2026: microsoft.com/en-us/security/business/identity-access/microsoft-entra-external-id. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Microsoft Entra External ID's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Microsoft Entra External ID, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Microsoft Entra External ID by email, built from the raw record of the edition. It shows:
- where Microsoft Entra External ID is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Microsoft Entra External ID, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.