IT AI Index
Index Vendors › Amazon Cognito · September 2026 Edition
Amazon · 1 category · Ranked

Amazon Cognito

63Judge labels
4First choices
26Negative labels
12 of 12Models named it
1Category
September 2026 Edition. Every number here is derived from the raw labels under vendor table vv2026-09.2, every buyer segment counted.
Best standing
4% in CIAM for small business buyers
Rank 9 of 74 in the mid-market standingcriticized challenger
0 of 12 models made it the first choice on the direct prompt; 28% of its 25 labels there were negative.
By buyer segmentRead the same way at every buyer size.
In ciam · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Amazon Cognito for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrant
Customer identity and access managementIdentity and access4%9 of 7428%25criticized challenger

Movement

This is the first edition on this tier, so no move can be computed for Amazon Cognito yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Amazon Cognito across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.
ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.501113
GPT-5.4 mini00011
Gemini 3.5 Flash00112
Perplexity Sonar11013
Grok 4.1 Fast10315
Mistral Small01203
DeepSeek V4 Flash00101
Llama 4 Maverick00000
Qwen 3.7 Flash03003
Kimi K201012
GLM 4.7 FlashX01012
MiniMax M2.500000

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct4 labelsNone
Paraphrase8 labelsNone
Comparative18 labelsNone
Budget-constrained13 labels4
Scale-constrained8 labelsNone
Negative12 labelsNone
First choiceAlternativeMentionNegative63 labels in all, every segment counted; 4 of the 4 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“the best choice is usually Amazon Cognito if you want the lowest-cost, AWS-native customer identity platform” Perplexity Sonar · CIAM · budget prompt · first choice
“Amazon Cognito (Best overall free tier for AWS users or general startups)” Grok 4.1 Fast · CIAM · budget prompt · first choice
“It is cost-effective and integrates natively with other AWS services ... but offers less flexibility than Auth0.” GLM 4.7 FlashX · CIAM · comparative prompt · alternative
“AWS-native applications | Tight AWS integration, Lambda triggers, cost-effective” Kimi K2 · CIAM · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“generally not recommended for highly regulated industries or enterprise-grade governance without significant customization” GLM 4.7 FlashX · CIAM · negative prompt · soft negative
“caution if you want a more polished developer experience or need broader CIAM features without AWS-specific tradeoffs” Perplexity Sonar · CIAM · negative prompt · soft negative
“though they often require more custom work. I'm not recommending them as the first pick here” GPT-5.4 mini · CIAM · paraphrase prompt · soft negative
“Recently tripled prices for larger user bases and reduced free tier from 50K to 10K MAU” Kimi K2 · CIAM · budget prompt · soft negative

Named alongside

The products named in the same answers as Amazon Cognito, over the 63 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Amazon Cognito was named but was not.
ProductSame answerTook the first choice insteadHead to head
Auth052 of 6317Not in the top three
Microsoft Entra External ID33 of 631Not in the top three
WorkOS32 of 635Not in the top three
Clerk26 of 639Not in the top three
Ping Identity26 of 631Not in the top three
Stytch26 of 630Not in the top three
Descope24 of 633Not in the top three
Frontegg23 of 634Not in the top three
Keycloak23 of 630Not in the top three
Firebase Authentication18 of 631Not in the top three
A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Amazon Cognito. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 51 of the 63 answers that named Amazon Cognito and are not a share of its labels.

Domains cited

loginradius.com33
expertinsights.com28
startwithidentity.com28
worldmetrics.org25
descope.com22
guideflow.com22
securityboulevard.com20
guptadeepak.com19
workos.com16
ibtimes.com15

228 of the 228 domain citations in answers naming Amazon Cognito came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Names read as Amazon Cognito

What the judge wrote, as written, with how often. The vendor table decides that these count as Amazon Cognito; a claim can dispute any of them.
AWS Cognito 3Cognito 2AWS Cognito (Amazon) 1
Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Amazon Cognito's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Amazon Cognito, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at amazon.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.

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