Small business=heldSince September 2026: 10% → 11%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
11%from 10% in September 2026
Inside the floor by 11 pointsRank 4 of 46, unchanged
4 categories · RankedWorkOS
99Judge labels
14First choices
3Negative labels
14 / 14Models named it
4Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
10% in CIAM for small business buyers
Rank 7 of 70 in the mid-market standingaccepted challenger
1 of 14 models made it the first choice on the direct prompt; 0% of its 19 labels there were negative.
What the models named instead of WorkOS →By buyer segmentRead the same way at every buyer size.
Small business4 of 51
10%33 labels
accepted challenger
Mid-market7 of 70
4%19 labels
accepted challenger
Enterprise6 of 69
4%23 labels
accepted challenger
In ciam · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named WorkOS for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Customer identity and access management | Identity and access | 4% | 7 of 70 | 0% | 19 | accepted challenger | ▼−18Since September 2026: 22% → 4%, −18 points. Past the 11-point floor: movement. Read over the models both editions asked. |
| Workforce identity and SSO | Identity and access | 0% | 12 of 44 | 0% | 3 | under 10 labels · led by Microsoft Entra ID at 46% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Multi-factor authentication | Identity and access | 0% | 46 of 77 | 0% | 1 | under 10 labels · led by Cisco Duo at 47% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Non-human identity management | Identity and access | 0% | 82 of 128 | 0% | 1 | under 10 labels · led by JumpCloud at 14% |
Movement
Since September 2026, WorkOS moved past the floor in one of four categories: CIAM, −18 points to 4%. It held within the floor in the other three.
Best category · CIAM · by segment
Mid-market▼−18Since September 2026: 22% → 4%, −18 points. Past the 11-point floor: movement. Read over the models both editions asked.
4%from 22% in September 2026
Cleared the floor by 7 pointsRank 2 → 7 of 61
Enterprise▼−8Since September 2026: 13% → 5%, −8 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
5%from 13% in September 2026
Inside the floor by 3 pointsRank 2 → 4 of 62
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| CIAM | 22% | 4% | ▼−18Since September 2026: 22% → 4%, −18 points. Past the 11-point floor: movement. Read over the models both editions asked. | Moved past the floor | Rank 2 → 7 of 70 |
| Workforce identity | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 46 → 12 of 44 |
| MFA | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 17 → 46 of 77 |
| NHI management | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 82 of 128, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated WorkOS across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated WorkOS across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 1 | 0 | 1 |
| Gemini 3.5 Flash | 1 | 2 | 2 | 0 | 5 |
| Perplexity Sonar | 1 | 3 | 0 | 0 | 4 |
| Grok 4.20 | 0 | 2 | 1 | 0 | 3 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 0 | 2 | 0 | 0 | 2 |
| GLM 4.7 FlashX | 0 | 2 | 0 | 0 | 2 |
| MiniMax M2.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 1 | 1 | 0 | 2 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct36 labels10
Paraphrase27 labels3
Comparative14 labelsNone
Budget-constrained8 labelsNone
Scale-constrained10 labels1
Negative4 labelsNone
First choiceAlternativeMentionNegative99 labels in all, every segment counted; 14 of the 14 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“I'd recommend WorkOS if your priority is getting B2B-specific identity features like SSO and enterprise readiness quickly” Perplexity Sonar · CIAM · paraphrase prompt · first choice
“Best Overall for Developer-First Enterprise Readiness” Gemini 3.5 Flash · CIAM · direct prompt · first choice
“Choose WorkOS if you meant customer identity / B2B app SSO for your customers, not employee login management” Perplexity Sonar · Workforce identity · paraphrase prompt · alternative
“best if the "mid-market B2B company" is really a B2B SaaS vendor building authentication into its own product” Perplexity Sonar · MFA · direct prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
No model argued against it.
Named alongside
The products named in the same answers as WorkOS, over the 99 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and WorkOS was named but was not.ShowHide
Named alongside
The products named in the same answers as WorkOS, over the 99 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and WorkOS was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named WorkOS. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 99 of the 99 answers that named WorkOS and are not a share of its labels.
Domains cited
workos.comYour site68
cybersecuritynews.com50
securityboulevard.com48
startwithidentity.com44
descope.com36
guptadeepak.com36
guideflow.com34
clerk.com33
loginradius.com33
expertinsights.com31
345 of the 413 domain citations in answers naming WorkOS came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
workos.com is not in Google's top ten for any of the category's searches. In the answers, WorkOS takes 4% of first choices and Frontegg takes 21%.ShowHide
Search and answers
workos.com is not in Google's top ten for any of the category's searches. In the answers, WorkOS takes 4% of first choices and Frontegg takes 21%.
ShowHideIn search
Google, US estimatesPosition for “customer identity platform”
–
not in the top ten
Position for “customer identity platforms”
–
not in the top ten
- Searches for its name, Google
- 12,100 a month (“workos”)
- AI search demand for its name, est.
- 107 a month
- Organic visits to its site
- about 33,478 a month
- Searches its site ranks for
- 5,202 · 327 in the top three
- Sites linking to it
- 5,940
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
4%
rank 7 of 70 in CIAM
Segment leader
21%
Frontegg
- First choices
- 14 across its categories
- Named in
- 99 answers
- Its own site cited
- in 99 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on workos.com
2,333
subdomains included
Content
1,144
counted in the table below
Documentation
1,126
Product · Integration
0 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 840 | 92 | 2026-09-24 | MFA, Feature flags | |
| Comparison | 115 | 6 | 2026-09-21 | MFA, CIAM | |
| Report or ebook | 91 | undated | Secrets, MFA | ||
| Podcast or video | 31 | undated | |||
| Glossary or explainer | 24 | 2 | 2026-09-29 | ||
| Case study | 22 | 1 | 2026-09-10 | ||
| Conference or event | 14 | 6 | 2026-09-29 | ||
| Template or tool | 7 | 2 | 2026-09-29 |
Most recent
- 2026-09-29Data syncing – Events – WorkOS Docs conference or event
- 2026-09-29Data reconciliation conference or event
- 2026-09-29Sync data using the events API – Events – WorkOS Docs conference or event
- 2026-09-29Sync data with webhooks – Events – WorkOS Docs conference or event
- 2026-09-29Datadog conference or event
- 2026-09-29Glossary glossary or explainer
Events in person
Last twelve months
- June 17, 2026AWS Summit NYCBooth #306, New York City · exhibited
- June 16, 2026“Auth without us: Protocols for autonomous agents”Breakers J, Las Vegas · spoke
- June 15, 2026 to June 18, 2026IdentiverseBooth #213, Las Vegas · exhibited
As the event pages on workos.com state them, read September 28, 2026.
How it is countedHide how it is counted
Every page workos.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow WorkOS
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
WorkOS is its own company.ShowHide
The company
WorkOS is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Your app, Enterprise Ready.
- For
- enterprise customers
- Price stated
- Free up to 1M monthly active users. workos.com
- Starting price
- Free workos.com/pricing
- Free plan or trial
- Get started for free. workos.com
- Integrations claimed
- 20 workos.com
- Customers named
- OpenAICursorPerplexityWebflowPlanetScaleDrataChromaticMagical
- Not stated on the pages read
- Certifications, hosting
What WorkOS's own pages state, read September 28, 2026: workos.com, workos.com/pricing, trust.workos.com, workos.com/customers, workos.com/docs/integrations. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when WorkOS's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as WorkOS, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for WorkOS by email, built from the raw record of the edition. It shows:
- where WorkOS is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name WorkOS, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.