Every category where a model named WorkOS for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Customer identity and access management	Identity and access	22%	2 of 74	7%	30	accepted challenger
Multi-factor authentication	Identity and access	0%	18 of 78	0%	5	under 10 labels · led by Cisco Duo at 42%
Workforce identity and SSO	Identity and access	0%	48 of 48	100%	2	under 10 labels · led by Microsoft Entra ID at 36%

Movement

This is the first edition on this tier, so no move can be computed for WorkOS yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated WorkOS across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	2	0	2
GPT-5.4 mini	0	1	0	0	1
Gemini 3.5 Flash	4	3	0	0	7
Perplexity Sonar	2	1	1	4	8
Grok 4.1 Fast	2	1	1	0	4
Mistral Small	1	0	1	0	2
DeepSeek V4 Flash	1	3	1	0	5
Llama 4 Maverick	0	0	0	0	0
Qwen 3.7 Flash	0	1	0	0	1
Kimi K2	0	2	1	0	3
GLM 4.7 FlashX	2	1	0	0	3
MiniMax M2.5	0	1	0	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct35 labels12

Paraphrase25 labels11

Comparative24 labels1not counted in share

Budget-constrained8 labels2

Scale-constrained8 labels1

Negative8 labels1not counted in share

First choiceAlternativeMentionNegative108 labels in all, every segment counted; 26 of the 28 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“WorkOS or Scalekit: Excellent if you already have a basic auth system and specifically need to add Enterprise-ready SSO, SCIM provisioning, and organization management.” Gemini 3.5 Flash · CIAM · scale prompt · first choice

“Auth0 and WorkOS are the most recommended due to their B2B focus, ease of integration, and scalability” Mistral Small · CIAM · paraphrase prompt · first choice

“WorkOS has become the industry standard for B2B products aiming to sell to enterprise customers.” Gemini 3.5 Flash · CIAM · paraphrase prompt · first choice

“The strongest B2B-focused choice. Purpose-built for B2B SaaS adding enterprise-readiness fast.” DeepSeek V4 Flash · CIAM · direct prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“built for enterprise SSO, directory sync, and compliance tooling for SaaS vendors, not full workforce identity lifecycle management” Perplexity Sonar · Workforce identity · negative prompt · hard negative

“only if developer experience or enterprise-facing workflows matter enough to justify potentially higher cost or implementation overhead” Perplexity Sonar · CIAM · budget prompt · soft negative

“only if you are actually buying *embedded B2B SaaS identity infrastructure* for your product, not internal employee identity” Perplexity Sonar · Workforce identity · paraphrase prompt · soft negative

“caution if you need full customer identity lifecycle management” Perplexity Sonar · CIAM · negative prompt · soft negative

Named alongside

The products named in the same answers as WorkOS, over the 108 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and WorkOS was named but was not.

ProductSame answerTook the first choice insteadHead to head

Auth086 of 10822Compare →

Frontegg49 of 1086Compare →

Microsoft Entra External ID44 of 1082Not in the top three

Clerk40 of 10812Not in the top three

Descope38 of 1082Not in the top three

Stytch38 of 1080Not in the top three

Ping Identity36 of 1081Not in the top three

Amazon Cognito32 of 1082Not in the top three

Keycloak24 of 1080Not in the top three

FusionAuth23 of 1083Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named WorkOS. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 85 of the 108 answers that named WorkOS and are not a share of its labels.

Domains cited

startwithidentity.com61

workos.comYour site53

expertinsights.com49

loginradius.com46

securityboulevard.com43

descope.com40

guideflow.com32

miniorange.com30

guptadeepak.com27

worldmetrics.org26

354 of the 407 domain citations in answers naming WorkOS came from somebody else's page.

Pages cited

expertinsights.com/identity-and-access-management/top-customer-identity-and-access-managem43

descope.com/blog/post/ciam-solutions30

guideflow.com/blog/ciam-software30

workos.com/blog/top-ciam-providers-in-202629

loginradius.com/blog/identity/top-ciam-for-small-and-medium-businesses26

startwithidentity.com/articles/top-7-ciam-platforms-b2b-saas25

securityboulevard.com/2026/08/top-5-enterprise-ciam-platforms-in-2026-in-depth-comparison24

miniorange.com/blog/ciam-vendors22

Pages are listed as the models cited them.

Names read as WorkOS

What the judge wrote, as written, with how often. The vendor table decides that these count as WorkOS; a claim can dispute any of them.

WorkOS (AuthKit) 3

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when WorkOS's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as WorkOS, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at workos.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.