Every category where a model named Microsoft Copilot for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Enterprise AI assistants	Data platform	6%	4 of 145	6%	16	accepted challenger
AI IT support agents	IT operations and endpoint	0%	121 of 121	67%	3	under 10 labels · led by Freshservice with Freddy AI at 11%
AI coding assistants	Developer platform	0%	43 of 48	50%	2	under 10 labels · led by GitHub Copilot at 75%	newNew since September 2026: not ranked then, 0% now.
AI security platforms	Security operations	0%	222 of 233	100%	1	under 10 labels · led by SentinelOne Singularity at 11%
AI SOC agents	Security operations	0%	104 of 104	100%	1	under 10 labels · led by Dropzone AI at 24%

Movement

This is the first edition on this tier, so no move can be computed for Microsoft Copilot yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Microsoft Copilot across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	1	0	0	1
GPT-5.4 mini	0	1	0	1	2
Gemini 3.5 Flash	1	1	1	1	4
Perplexity Sonar	0	0	1	1	2
Grok 4.20	1	0	1	0	2
Mistral Small	0	0	2	0	2
DeepSeek V4 Flash	0	0	1	0	1
Llama 4 Maverick	0	0	1	0	1
Qwen 3.7 Flash	0	1	0	0	1
Kimi K2	0	0	0	2	2
GLM 4.7 FlashX	0	0	0	1	1
MiniMax M2.5	2	1	1	0	4
GPT-6 Luna	0	0	0	0	0
Muse Glimmer 30B	0	0	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct12 labels4

Paraphrase7 labels4

Comparative12 labels3not counted in share

Budget-constrained9 labels2

Scale-constrained11 labels1

Negative16 labels2not counted in share

First choiceAlternativeMentionNegative67 labels in all, every segment counted; 11 of the 16 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“If you're already in the Microsoft ecosystem and want the fastest rollout with minimal extra cost, Microsoft Copilot (Power Virtual Agents) is a solid default.” MiniMax M2.5 · Enterprise AI · paraphrase prompt · first choice

“If 90% of your company's work happens in Microsoft Teams and Outlook, Microsoft Copilot is the default choice.” Gemini 3.5 Flash · Enterprise AI · comparative prompt · first choice

“If general productivity, go Microsoft Copilot (versatile, high adoption).” Grok 4.20 · Enterprise AI · direct prompt · first choice

“Microsoft Copilot Business (Best Overall Value)” MiniMax M2.5 · Enterprise AI · budget prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Siloed EDR/SIEM Copilots (e.g., Microsoft Copilot for Security, CrowdStrike Charlotte AI) ... these ecosystem-locked tools lose their investigative depth.” Gemini 3.5 Flash · AI SOC agents · direct prompt · hard negative

“Microsoft Copilot was specifically noted for sharing data with third-party advertisers and having an overly broad privacy policy” Perplexity Sonar · AI security · negative prompt · hard negative

“Avoid Microsoft Copilot unless you're already heavily invested in Microsoft 365” Kimi K2 · Enterprise AI · budget prompt · hard negative

“Microsoft Copilot saves conversation history by default and may use conversations for troubleshooting, performance, and—if you allow it—model improvement.” GPT-5.4 mini · AI IT agents · negative prompt · soft negative

Named alongside

The products named in the same answers as Microsoft Copilot, over the 67 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Microsoft Copilot was named but was not.

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ProductSame answerTook the first choice insteadHead to head

ChatGPT36 of 6710Compare →

Google Gemini18 of 671Not among the top eight

Claude17 of 670Not among the top eight

Glean14 of 671Compare →

Moveworks7 of 671Not among the top eight

Google Gemini for Workspace6 of 671Not among the top eight

Salesforce Agentforce6 of 670Not among the top eight

Salesforce Einstein6 of 670Not among the top eight

GitHub Copilot5 of 672Not among the top eight

Gong5 of 670Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Microsoft Copilot. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 59 of the 67 answers that named Microsoft Copilot and are not a share of its labels.

Domains cited

slite.com19

resources.rework.com12

moveworks.com11

coworker.ai10

g2.com10

monday.com10

linkedin.com9

xpander.ai9

gumloop.com8

learn.microsoft.comYour site8

Ninety-eight of the 106 domain citations in answers naming Microsoft Copilot came from somebody else's page.

Pages cited

slite.com/learn/ai-assistants-for-business18

resources.rework.com/tools/ai-tools/best-ai-tools-for-enterprise-20269

xpander.ai/blog/top-enterprise-personal-ai-assistant-platforms8

1mind.com/blog-articles/the-10-best-ai-assistants-for-business-in-20266

herothemes.com/blog/ai-virtual-assistants6

monday.com/blog/crm-and-sales/enterprise-ai-tools-for-b2b-sales-workflows6

dancumberlandlabs.com/blog/ai-assistant-for-business5

gumloop.com/blog/best-enterprise-ai-tools5

Pages are listed as the models cited them.

Search and answers

Where Microsoft Copilot stands in Google search beside where it stands in the models' answers.

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In search

Google, US estimates

Searches for its name, Google: 823,000 a month (“microsoft copilot”)
AI search demand for its name, est.: 4,639 a month
Its own site: It sits on Microsoft's site (microsoft.com), so there are no site figures for it alone

In answers

This edition

Share of first choices

rank 4 of 145 in Enterprise AI

Segment leader

25%

ChatGPT

First choices: 11 across its categories
Named in: 67 answers
Its own site cited: in 59 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Names read as Microsoft Copilot

What the judge wrote, as written, with how often. The vendor table decides that these count as Microsoft Copilot; a claim can dispute any of them.

Microsoft Copilot (Power Virtual Agents) 1Microsoft Copilot (VS Code/IDE) 1Microsoft Copilot Business 1

Follow Microsoft Copilot

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Microsoft is the company behind Microsoft Copilot.

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On record

Company records

Also from Microsoft: Microsoft 365, Microsoft 365 Admin Center, Microsoft 365 Administration, Microsoft 365 Backup, Microsoft 365 Compliance Center, Microsoft 365 Copilot, Microsoft 365 Copilot Chat, Microsoft 365 DSC and 164 more

In its own words

Stated by the vendor, not checked

Positioning: Изберете вашия регион за Microsoft AI Copilot.
microsoft.com/bg-bg/microsoft-copilot/locale
For: организациите и отделните хора
microsoft.com/bg-bg/microsoft-copilot/copilot-101
Price stated: Microsoft 365 Personal: 9,99 € /месец; Microsoft 365 Family: 12,49 € /месец; Microsoft 365 Premium: 20,99 € /месец; Microsoft 365 Pro: 110,00 € /месец; Microsoft 365 Personal: 99,99 € /година; Microsoft 365 Family: 124,99 € /година; Microsoft 365 Premium: 209,99 € /година microsoft.com/bg-bg/microsoft-copilot/for-individuals
Starting price: 9,99 € /месец microsoft.com/bg-bg/microsoft-copilot/for-individuals
Free plan or trial: изпробвайте Microsoft Copilot в уеб безплатно microsoft.com/bg-bg/microsoft-copilot/organizations
Customers named: ICGDowClifford ChanceCampari GroupLumen TechnologiesAir India
Not stated on the pages read: Integrations, certifications, hosting

What Microsoft Copilot's own pages state, read October 5, 2026: microsoft.com/bg-bg/microsoft-copilot/locale, microsoft.com/bg-bg/microsoft-copilot/copilot-101, microsoft.com/bg-bg/microsoft-copilot/organizations, microsoft.com/bg-bg/microsoft-copilot/for-individuals, microsoft.com/sr-latn-rs/microsoft-copilot/copilot-101. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Microsoft Copilot's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Microsoft Copilot, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Microsoft Copilot by email, built from the raw record of the edition. It shows:

where Microsoft Copilot is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Microsoft Copilot, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.