Small business▼−4Since September 2026: 65% → 61%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
61%from 65% in September 2026
Inside the floor by 7 pointsRank 1 of 37, unchanged
GitHub · 2 categories · RankedGitHub Copilot
251Judge labels
108First choices
37Negative labels
14 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
82% in AI coding for enterprise buyers
Rank 1 of 48 in the mid-market standingendorsed leader
13 of 14 models made it the first choice on the direct prompt; 11% of its 73 labels there were negative.
What the models named instead of GitHub Copilot →By buyer segmentStrongest at enterprise.
Small business1 of 39
63%82 labels
endorsed leader
Mid-market1 of 48
75%73 labels
endorsed leader
Enterprise1 of 52
82%83 labels
endorsed leader
In ai coding · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named GitHub Copilot for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| AI coding assistants | Developer platform | 75% | 1 of 48 | 11% | 73 | endorsed leader | ▲+8Since September 2026: 67% → 75%, +8 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Enterprise AI assistants | Data platform | 0% | 145 of 145 | 71% | 7 | under 10 labels · led by ChatGPT at 25% |
Movement
Since September 2026, GitHub Copilot held within the floor in all two categories: no change cleared 11 points.
Best category · AI coding · by segment
Mid-market▲+8Since September 2026: 67% → 75%, +8 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
75%from 67% in September 2026
Inside the floor by 3 pointsRank 1 of 43, unchanged
Enterprise▼−13Since September 2026: 95% → 82%, −13 points. Past the 11-point floor: movement. Read over the models both editions asked.
82%from 95% in September 2026
Cleared the floor by 2 pointsRank 1 of 49, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| AI coding | 67% | 75% | ▲+8Since September 2026: 67% → 75%, +8 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 1 of 48, unchanged |
| Enterprise AI | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 145 of 145, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated GitHub Copilot across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated GitHub Copilot across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 3 | 2 | 0 | 2 | 7 |
| GPT-5.4 mini | 4 | 2 | 0 | 1 | 7 |
| Gemini 3.5 Flash | 3 | 2 | 0 | 1 | 6 |
| Perplexity Sonar | 3 | 1 | 0 | 1 | 5 |
| Grok 4.20 | 3 | 1 | 1 | 2 | 7 |
| Mistral Small | 5 | 0 | 2 | 0 | 7 |
| DeepSeek V4 Flash | 4 | 1 | 0 | 1 | 6 |
| Llama 4 Maverick | 2 | 1 | 1 | 0 | 4 |
| Qwen 3.7 Flash | 2 | 2 | 0 | 1 | 5 |
| Kimi K2 | 4 | 0 | 1 | 1 | 6 |
| GLM 4.7 FlashX | 3 | 1 | 0 | 0 | 4 |
| MiniMax M2.5 | 4 | 0 | 1 | 0 | 5 |
| GPT-6 Luna | 4 | 0 | 0 | 1 | 5 |
| Muse Glimmer 30B | 2 | 2 | 0 | 2 | 6 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct44 labels36
Paraphrase43 labels39
Comparative43 labels32not counted in share
Budget-constrained51 labels23
Scale-constrained25 labels10
Negative45 labels4not counted in share
First choiceAlternativeMentionNegative251 labels in all, every segment counted; 108 of the 144 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“The Safe & Scalable Choice: GitHub Copilot ... Go with GitHub Copilot if your priority is security, SSO compliance, and zero friction” Qwen 3.7 Flash · AI coding · direct prompt · first choice
“Prefer autocomplete and chat plugins (like GitHub Copilot or Gemini Code Assist) for low-risk, low-autonomy use cases.” Mistral Small · AI coding · negative prompt · first choice
“GitHub Copilot if you want the most established solution with strong security compliance and already use GitHub” MiniMax M2.5 · AI coding · direct prompt · first choice
“1. GitHub Copilot - Best for: Daily autocomplete in any IDE, wide language support, and fast completions” Mistral Small · AI coding · comparative prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Amazon Q Developer and GitHub Copilot are cloud-only and therefore unsuitable for strict air-gapped environments” Perplexity Sonar · Enterprise AI · negative prompt · hard negative
“GitHub says it may use Copilot interaction data, including prompts, suggestions, and code snippets, to train and improve models for individual subscribers.” GPT-5.4 mini · AI coding · negative prompt · soft negative
“GitHub may use individual subscribers’ interaction data—including prompts, outputs, code snippets, and context—to train models unless they opt out.” GPT-6 Luna · AI coding · negative prompt · soft negative
“GitHub Copilot Free / Pro / Pro+ tiers. Training data opt-out required, deep IDE and repository integration increases exposure” Muse Glimmer 30B · AI coding · negative prompt · soft negative
Named alongside
The products named in the same answers as GitHub Copilot, over the 234 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and GitHub Copilot was named but was not.ShowHide
Named alongside
The products named in the same answers as GitHub Copilot, over the 234 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and GitHub Copilot was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named GitHub Copilot. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 216 of the 234 answers that named GitHub Copilot and are not a share of its labels.
Domains cited
augmentcode.com71
dev.to63
kilo.ai58
tech-insider.org53
resources.rework.com52
docs.github.comYour site48
github.comYour site44
sourcegraph.com36
zoer.ai36
tembo.io35
404 of the 496 domain citations in answers naming GitHub Copilot came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where GitHub Copilot stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where GitHub Copilot stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimatesPosition for “ai coding assistant”
–
not in the top ten
Position for “ai coding assistants”
–
not in the top ten
- Searches for its name, Google
- 110,000 a month (“github copilot”)
- AI search demand for its name, est.
- 2,172 a month
- Its company's site
- github.com shared with GitHub's other products; the figures are the site's
- Organic visits to its site
- about 42,019,137 a month
- Searches its site ranks for
- 3,018,103 · 402,147 in the top three
- Sites linking to it
- 2,270,697
- Paid Google search
- 2 searches its ads show for, about 31 clicks and $81 a month (estimate)
In answers
This editionShare of first choices
75%
rank 1 of 48 in AI coding
First choices
108
across its categories
- Named in
- 234 answers
- Its own site cited
- in 216 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as GitHub Copilot
What the judge wrote, as written, with how often. The vendor table decides that these count as GitHub Copilot; a claim can dispute any of them.
GitHub Copilot Business 18GitHub Copilot Enterprise 3GitHub Copilot Free 2Copilot 1Cursor / GitHub Copilot 1GitHub Copilot (Business Plan) 1GitHub Copilot (Business plan) 1GitHub Copilot (Enterprise) 1GitHub Copilot (Free Tier) 1GitHub Copilot (Individual / consumer plans) 1GitHub Copilot (Individual/Free tier) 1GitHub Copilot Business / Enterprise 1GitHub Copilot Free Tier 1GitHub Copilot Pro 1
Follow GitHub Copilot
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
GitHub is the company behind GitHub Copilot.ShowHide
The company
GitHub is the company behind GitHub Copilot.
ShowHideOn record
Company recordsIn its own words
Stated by the vendor, not checked- Positioning
- Your AI coding agent
- For
- Your AI accelerator for every workflow, from the editor to the enterprise.
- Price stated
- Free: $0USDper user / month; Pro: $10USDper user / month; Pro+: $39USDper user / month; Max: $100USDper user / month; Business: $19USDper user / month; Enterprise: $39USDper user / month github.com/features/copilot
- Starting price
- $0USDper user / month github.com/features/copilot
- Free plan or trial
- Free github.com/features/copilot
- Customers named
- Grupo Boticário
- Not stated on the pages read
- Integrations, certifications, hosting
What GitHub Copilot's own pages state, read October 5, 2026: github.com/features/copilot, securitylab.github.com/ai-agents, github.com/manual/gh_copilot. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when GitHub Copilot's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as GitHub Copilot, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for GitHub Copilot by email, built from the raw record of the edition. It shows:
- where GitHub Copilot is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name GitHub Copilot, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where GitHub Copilot is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where GitHub Copilot is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHideAI models recommend GitHub Copilot first in AI coding assistants this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.