Every category where a model named LaunchDarkly for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Feature flags	Developer platform	30%	1 of 31	31%	61	criticized challenger

Movement

This is the first edition on this tier, so no move can be computed for LaunchDarkly yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated LaunchDarkly across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	2	2	0	1	5
GPT-5.4 mini	2	1	1	1	5
Gemini 3.5 Flash	2	0	0	4	6
Perplexity Sonar	2	0	2	0	4
Grok 4.1 Fast	4	0	0	2	6
Mistral Small	1	0	2	1	4
DeepSeek V4 Flash	1	1	0	3	5
Llama 4 Maverick	1	2	1	0	4
Qwen 3.7 Flash	1	1	1	3	6
Kimi K2	2	0	1	2	5
GLM 4.7 FlashX	2	2	1	1	6
MiniMax M2.5	3	0	1	1	5

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct35 labels17

Paraphrase30 labels16

Comparative32 labels21not counted in share

Budget-constrained24 labels1

Scale-constrained24 labels8

Negative35 labelsNone

First choiceAlternativeMentionNegative180 labels in all, every segment counted; 42 of the 63 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“LaunchDarkly: The market giant. Best-in-class for enterprise governance, automated APM rollbacks, and security—but typically the most expensive, using a strict MAU pricing model.” Gemini 3.5 Flash · Feature flags · scale prompt · first choice

“LaunchDarkly — The Enterprise Benchmark ... Choose LaunchDarkly if release governance, approvals, and auditability are your top priorities.” GLM 4.7 FlashX · Feature flags · comparative prompt · first choice

“The most complete feature management platform... LaunchDarkly suits enterprises needing governance and audit trails” Claude Haiku 4.5 · Feature flags · comparative prompt · first choice

“LaunchDarkly | Enterprise governance, broad SDKs | Free dev; $10/connection/mo | Battle-tested, observability” Grok 4.1 Fast · Feature flags · scale prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Caution level: High (especially for new adopters or scale-ups)... Avoid if... Microservices, startups, regulated industries, cost-sensitive” DeepSeek V4 Flash · Feature flags · negative prompt · hard negative

“Avoid for tight budgets: LaunchDarkly/Split (free tiers cap quickly, then $10+/MAU or seats).” Grok 4.1 Fast · Feature flags · budget prompt · hard negative

“Avoid: LaunchDarkly... they are notoriously expensive for startups.” Qwen 3.7 Flash · Feature flags · budget prompt · hard negative

“the ultimate tradeoff for engineering teams is a lack of transparency and ballooning costs, and LaunchDarkly is a SaaS-only product” Claude Haiku 4.5 · Feature flags · negative prompt · soft negative

Named alongside

The products named in the same answers as LaunchDarkly, over the 180 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and LaunchDarkly was named but was not.

ProductSame answerTook the first choice insteadHead to head

Unleash145 of 18011Not in the top three

Flagsmith133 of 18016Compare →

ConfigCat96 of 18039Compare →

Statsig96 of 18010Not in the top three

GrowthBook84 of 1805Not in the top three

Split81 of 1801Not in the top three

PostHog58 of 18010Not in the top three

Optimizely21 of 1800Not in the top three

DevCycle20 of 1803Not in the top three

Harness FME19 of 1800Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named LaunchDarkly. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 149 of the 180 answers that named LaunchDarkly and are not a share of its labels.

Domains cited

harness.io89

growthbook.io81

getunleash.io68

amplitude.com58

launchdarkly.comYour site55

statsig.com53

configcat.com52

guptadeepak.com48

flagsmith.com46

toolradar.com46

541 of the 596 domain citations in answers naming LaunchDarkly came from somebody else's page.

Pages cited

harness.io/blog/feature-flag-tools-compared-10-best-platforms-for-safer-releases84

guptadeepak.com/tools/top-5-feature-flag-management-tools-202648

toolradar.com/guides/best-feature-flag-tools41

amplitude.com/compare/best-feature-flag-tools35

amplitude.com/compare/top-feature-flag-solutions-for-product-teams35

gartner.com/reviews/market/feature-management32

growthbook.io/blog/unleash-alternatives32

guideflow.com/blog/feature-flag-software31

Pages are listed as the models cited them.

Names read as LaunchDarkly

What the judge wrote, as written, with how often. The vendor table decides that these count as LaunchDarkly; a claim can dispute any of them.

LaunchDarkly (Enterprise) 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when LaunchDarkly's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as LaunchDarkly, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at launchdarkly.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.